Kettlebell
MaybeReturns run at only 0.2% of orders. But buyers convert on only 1.7% of searches, so Kettlebell is a Maybe.
- Flapen Score
- 56 / 100Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 5056
- Market size
- £855K/yr2.6M searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 41%top-5 click share · 15 brands · 19 sellers
Flapen Score
Kettlebell against its category
The dotted line is the Sports & Outdoors average. Past it, Kettlebell is stronger. Inside it, weaker.
Market
The Kettlebell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kettlebell 2.6M times last year and spent an estimated £855K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £855K a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £855Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- kettlebell1.2M searches a year
02 · Price
A sale here is worth £19.21.
Listings sell for £19.21 on average, from £9.15 to £48.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £19.21 that is £10K to £14K a year per listing.
- Average price
- £19.21inside the $15 to $100 sweet spot
- Price range
- £9.15–£48.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 2,525 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 38%
- Out of stock, average day
- 6.6%
- Average rank
- #16in Fitness
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,525per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kettlebell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Grey 16kg
- Price
- £16.88
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 9y ago

Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Black 20kg
- Price
- £21.19
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 9y ago

Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Orange 12kg
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 9y ago

Amazon Basics Cast-Iron Kettlebell 10 kg Black
- Price
- £20.81
- Rating
- 4.8/5
- Reviews
- 13,126
- Age
- 8y ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago
Trending
90-day click momentum
NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

YOTTOY Soft Kettlebell Kettlebell Anti-Slip Grip Weight for Home Workouts Kettlebells Set Strength and Safety Guaranteed (Purple 10 LB)
- Price
- £17.08
- Rating
- 4.7/5
- Reviews
- 882
- Age
- 1y ago

Athlyt Kettlebell 4 kg Black
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 977
- Age
- 7y ago

Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Grey 16kg
- Price
- £16.88
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 9y ago

SPORTNOW 6kg Soft Kettlebell w/Anti-Slip Grip for Weight Lifting Pink
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Newest
by launch date
SPORTNOW 6kg Soft Kettlebell w/Anti-Slip Grip for Weight Lifting Pink
- Price
- £12.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Chase Fitness Cast Iron Kettlebell 4kg - 40kg Home Gym Training Equipment (16 Kilograms)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

FK Sports Kettlebells 4KG 6KG 8KG 10KG 12KG 14KG 16KG 20KG 24KG | Heavy Weight Kettle Bell For Strength Cardio Training | Kettlebell for Home & Gym Fitness Workout (Black 4KG)
- Price
- £11.64
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 1y ago

YOTTOY Soft Kettlebell Kettlebell Anti-Slip Grip Weight for Home Workouts Kettlebells Set Strength and Safety Guaranteed (Purple 10 LB)
- Price
- £17.08
- Rating
- 4.7/5
- Reviews
- 882
- Age
- 1y ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
14%
- Phoenix Fitness35%
- SPORTNOW15%
- Fashion Thirsty13%
- Amazon Basics11%
- fk sports7%
- YOTTOY4%
- Open — no brand owns it (9 brands, 14%)
Demand
Kettlebell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Kettlebell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kettlebell1.2M/yr
- kettlebell set244K/yr
- 16kg kettlebell119K/yr
- 20kg kettlebell86K/yr
- kettle bells147K/yr
- kettlebells119K/yr
- 12kg kettlebell98K/yr
- 10kg kettlebell97K/yr
- kettle bell99K/yr
- kettlebell 12 kg56K/yr
Reviews and returns
What reviews say buyers love and hate about Kettlebell
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unreadable size
poorly sized
Too large
Almost impossible to get grip
Slips easily from grip
inconvenient grip size
The handle is especially problematic
The handle is slippery plastic
almost impossible to use because the massive size of the handle
Heavier than imagined
heavy
Bulky and difficult to handle effectively
The kettlebell is enormous, terrible quality
Poor quality
Really poor quality
Love
Good quality- great for home use
Good quality kettle bell
Excellent product
As advertised
As described
exactly as advertised
Really impressed with this, great quality and really comfortable to grip
Good gripping surface
Good grip
Great value for money
Good value for money
Good price
Versatile workout equipment
Good for certain exercises
Versatile for other exercises
Return
0.2% Return rate 52% Fixable by listing
Unreadable size
poorly sized
Too large
Heavier than imagined
heavy
Bulky and difficult to handle effectively
The handle is especially problematic
The handle is slippery plastic
almost impossible to use because the massive size of the handle
Almost impossible to get grip
Slips easily from grip
inconvenient grip size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettlebell questions
Answered from the same tracked data.









