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Rowing Machine

Maybe

Returns run at only 1.1% of orders. But buyers convert on only 1.0% of searches, so Rowing Machine is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£836K/yr688K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
49%top-5 click share · 15 brands · 27 sellers

Flapen Score

Rowing Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Rowing Machine is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rowing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rowing Machine 688K times last year and spent an estimated £836K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
1.0%
Market size, estimated
£836Ka year
Peak month
January1.6× the quietest month
Top search term
rowing machines275K searches a year

02 · Price

A sale here is worth £126.58.

Listings sell for £126.58 on average, from £50.19 to £247.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £126.58 that is £13K to £32K a year per listing.

Average price
£126.58above the $15 to $100 sweet spot
Price range
£50.19–£247.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£13K–£32K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 893 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
34.4%
Average rank
#16in Fitness
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
893per listing
Listings tracked
27

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rowing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£84K£167K£251K£334K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

22%

  • YOSUDA29%
  • Wenoker12%
  • MERACH12%
  • DMASUN10%
  • EvoSpark8%
  • Jupgod6%

Demand

Rowing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Rowing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowing machines275K/yr
  • rowing machine133K/yr
  • rowing machines for home gym118K/yr
  • rowing machines for home52K/yr
  • foldable rowing machine14K/yr
  • folding rowing machines11K/yr
  • rowing machines foldable14K/yr
  • rower machine10K/yr
  • folding rowing machine11K/yr
  • compact rowing machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Rowing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall7%+0.17

Disappointing quality

Disappointing build quality

Serious Quality Control issue

Assembly/Installation5%

Took a lot longer to put together than some

It was a little bit of work to put together

not the easiest to assemble for many - basic good value

Leak-Proof5%

We had small issue with a leak

Unfortunately the tank leaked immediately

leaky oil

Functionality-Overall4%−0.05

the counter doesn't seem to work

it didnt work

the counter does not work

Instructions/User Manual/Troubleshooting4%

Useless instructions that make no sense

although the instructions didnt perfectly match the model

instructions were a bit too over complicated

Love

Value For Money20%+1.76

Excellent value for money

Good value

Great value

Quality-Overall16%+0.17

The build quality is excellent

Excellent product

High quality build

Noise Level11%+0.50

Its not loud at all

Noise is minimal

Smooth and quiet

Exercise/Sports Suitability7%+0.55

Great exercise machine

Excellent exercise machine

Overall it is providing good exercise

Ease Of Use5%+0.20

Easy to use

Easy to move around

easy to follow

Return

1.1% Return rate 10% Fixable by listing

Defective Material/Parts19%▅▇▆█▅▆
Functionality-Overall13%▄▂█▆▄▇

the counter doesn't seem to work

it didnt work

the counter does not work

Noise Level9%▂▂▁▁█▃

about 5 mins in a grinding noise

It sounds like waves

I wouldnt describe it as silent

Size-Overall6%▄▅▅█▁▇
Friction5%▁▄▁▁█▄

FAQ

Common Rowing Machine questions

Answered from the same tracked data.