Rowing Machine
MaybeReturns run at only 1.1% of orders. But buyers convert on only 1.0% of searches, so Rowing Machine is a Maybe.
- Flapen Score
- 53 / 100Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 5053
- Market size
- £836K/yr688K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 27 sellers
Flapen Score
Rowing Machine against its category
The dotted line is the Sports & Outdoors average. Past it, Rowing Machine is stronger. Inside it, weaker.
Market
The Rowing Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rowing Machine 688K times last year and spent an estimated £836K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.
- Searches, last 12 months
- 688K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £836Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- rowing machines275K searches a year
02 · Price
A sale here is worth £126.58.
Listings sell for £126.58 on average, from £50.19 to £247.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £126.58 that is £13K to £32K a year per listing.
- Average price
- £126.58above the $15 to $100 sweet spot
- Price range
- £50.19–£247.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £13K–£32K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 893 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 34.4%
- Average rank
- #16in Fitness
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 893per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 10 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Rowing Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YOSUDA Rowing Machines for Home gym Magnetic Rowing Machine with 16 Levels Quiet Resistance & 350LBS Weight Capacity Rower Machine for Home Use with LCD Monitor Comfortable Seat App Compatible
- Price
- £103.06
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Rowing Machine for Home Gym Wenoker Magnetic Rower with 16 Levels of Quiet Resistance 350LB Capacity and App Compatible
- Price
- £130.04
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 7mo ago

Rowing Machine for Home Gym DMASUN Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £114.13
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 9mo ago

Rowing Machine for Home Gym EvoSpark Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £141.71
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 5mo ago

YOSUDA Upgrade Rowing Machine for Home 16-Level High-Power Magnetic Resistance (up to 40 kg) App & Bluetooth for Interactive Workouts Silent Up to 160 kg Space-saving Foldable Rowing Machine
- Price
- £125.59
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11mo ago
Trending
90-day click momentum
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago

Dripex Magnetic Rowing Machine Rowing Machines for Home 16 Levels Quiet Rower Foldable Rowing Machine Dual Rails 130kg Capacity Bluetooth LCD Full Body Workout Indoor Rower for Small Spaces UK
- Price
- £114.98
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 7mo ago

MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

YOSUDA Upgrade Rowing Machine for Home 16-Level High-Power Magnetic Resistance (up to 40 kg) App & Bluetooth for Interactive Workouts Silent Up to 160 kg Space-saving Foldable Rowing Machine
- Price
- £125.59
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11mo ago

DMASUN Rowing Machine for Home Gym Magnetic Rower with 32 Levels of Quiet Resistance Upgraded Dual Slide Rails 160 kg Weight Capacity App Compatible Adaptive Light Indicator
- Price
- £137.37
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Superun 32 Levels Rowing Machine 136KG Weight Capacity Rowing Machine for Home Gym with Quiet Magnetic Resistance Magnetic Rower with LCD Display Cardio Exerciser Equipment
- Price
- £114.03
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4mo ago

Rowing Machine for Home Gym EvoSpark Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £141.71
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 5mo ago

YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago
![[2026 New] Rowing Machines for Home Gym with 32 Resistance Levels 160 KG/350 LBS Weight Capacity LCD monitor with smart rotary knob App Connectable indoor cardio training for home gym](https://m.media-amazon.com/images/I/419VazHn8-L.jpg)
[2026 New] Rowing Machines for Home Gym with 32 Resistance Levels 160 KG/350 LBS Weight Capacity LCD monitor with smart rotary knob App Connectable indoor cardio training for home gym
- Price
- £139.31
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 6mo ago

Rowing Machine for Home Gym Wenoker Magnetic Rower with 16 Levels of Quiet Resistance 350LB Capacity and App Compatible
- Price
- £130.04
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
22%
- YOSUDA29%
- Wenoker12%
- MERACH12%
- DMASUN10%
- EvoSpark8%
- Jupgod6%
Demand
Rowing Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Rowing Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rowing machines275K/yr
- rowing machine133K/yr
- rowing machines for home gym118K/yr
- rowing machines for home52K/yr
- foldable rowing machine14K/yr
- folding rowing machines11K/yr
- rowing machines foldable14K/yr
- rower machine10K/yr
- folding rowing machine11K/yr
- compact rowing machine6K/yr
Reviews and returns
What reviews say buyers love and hate about Rowing Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disappointing quality
Disappointing build quality
Serious Quality Control issue
Took a lot longer to put together than some
It was a little bit of work to put together
not the easiest to assemble for many - basic good value
We had small issue with a leak
Unfortunately the tank leaked immediately
leaky oil
the counter doesn't seem to work
it didnt work
the counter does not work
Useless instructions that make no sense
although the instructions didnt perfectly match the model
instructions were a bit too over complicated
Love
Excellent value for money
Good value
Great value
The build quality is excellent
Excellent product
High quality build
Its not loud at all
Noise is minimal
Smooth and quiet
Great exercise machine
Excellent exercise machine
Overall it is providing good exercise
Easy to use
Easy to move around
easy to follow
Return
1.1% Return rate 10% Fixable by listing
the counter doesn't seem to work
it didnt work
the counter does not work
about 5 mins in a grinding noise
It sounds like waves
I wouldnt describe it as silent
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rowing Machine questions
Answered from the same tracked data.









