Rowing Machine
Rowing Machine shows low returns (1.1%), but weak search conversion (1.0%) keeps it on the watch list.
Flapen Score
Is Rowing Machine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rowing Machine is a £836K/yr Amazon United Kingdom market (688K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Rowing Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.1% over the last 90 days and 1.0% of searches end in a purchase.
£836K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Rowing Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YOSUDA Rowing Machines for Home gym Magnetic Rowing Machine with 16 Levels Quiet Resistance & 350LBS Weight Capacity Rower Machine for Home Use with LCD Monitor Comfortable Seat App Compatible
- Price
- £103.06
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Rowing Machine for Home Gym Wenoker Magnetic Rower with 16 Levels of Quiet Resistance 350LB Capacity and App Compatible
- Price
- £130.04
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 7mo ago
Rowing Machine for Home Gym DMASUN Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £114.13
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 9mo ago
Rowing Machine for Home Gym EvoSpark Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £141.71
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 5mo ago
YOSUDA Upgrade Rowing Machine for Home 16-Level High-Power Magnetic Resistance (up to 40 kg) App & Bluetooth for Interactive Workouts Silent Up to 160 kg Space-saving Foldable Rowing Machine
- Price
- £125.59
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11mo ago
Trending
90-day click momentum
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago
Dripex Magnetic Rowing Machine Rowing Machines for Home 16 Levels Quiet Rower Foldable Rowing Machine Dual Rails 130kg Capacity Bluetooth LCD Full Body Workout Indoor Rower for Small Spaces UK
- Price
- £114.98
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 7mo ago
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
YOSUDA Upgrade Rowing Machine for Home 16-Level High-Power Magnetic Resistance (up to 40 kg) App & Bluetooth for Interactive Workouts Silent Up to 160 kg Space-saving Foldable Rowing Machine
- Price
- £125.59
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11mo ago
DMASUN Rowing Machine for Home Gym Magnetic Rower with 32 Levels of Quiet Resistance Upgraded Dual Slide Rails 160 kg Weight Capacity App Compatible Adaptive Light Indicator
- Price
- £137.37
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Superun 32 Levels Rowing Machine 136KG Weight Capacity Rowing Machine for Home Gym with Quiet Magnetic Resistance Magnetic Rower with LCD Display Cardio Exerciser Equipment
- Price
- £114.03
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4mo ago
Rowing Machine for Home Gym EvoSpark Magnetic Rowing Machines 350 LB Weight Capacity - Foldable Rower for Home Use with App Supported Upgrade to Double Slide Rail
- Price
- £141.71
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 5mo ago
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago
![[2026 New] Rowing Machines for Home Gym with 32 Resistance Levels 160 KG/350 LBS Weight Capacity LCD monitor with smart rotary knob App Connectable indoor cardio training for home gym](https://m.media-amazon.com/images/I/419VazHn8-L.jpg)
[2026 New] Rowing Machines for Home Gym with 32 Resistance Levels 160 KG/350 LBS Weight Capacity LCD monitor with smart rotary knob App Connectable indoor cardio training for home gym
- Price
- £139.31
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 6mo ago
Rowing Machine for Home Gym Wenoker Magnetic Rower with 16 Levels of Quiet Resistance 350LB Capacity and App Compatible
- Price
- £130.04
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
22%
- YOSUDA29%
- Wenoker12%
- MERACH12%
- DMASUN10%
- EvoSpark8%
- Jupgod6%
Rowing Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Rowing Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rowing machines275K/yr
- rowing machine133K/yr
- rowing machines for home gym118K/yr
- rowing machines for home52K/yr
- foldable rowing machine14K/yr
- folding rowing machines11K/yr
- rowing machines foldable14K/yr
- rower machine10K/yr
- folding rowing machine11K/yr
- compact rowing machine6K/yr
What reviews say buyers love and hate about Rowing Machine
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Excellent value for money”
“The build quality is excellent”
“Its not loud at all”
“Great exercise machine”
“Easy to use”
What buyers complain about
43% of reviews“Disappointing quality”
“Took a lot longer to put together than some”
“We had small issue with a leak”
“the counter doesn't seem to work”
“Useless instructions that make no sense”
Rowing Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rowing Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
