Yoga Mat

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

3.3%

Market size, estimated

£1.9Ma year

Peak month

January1.5× the quietest month

Top search term

yoga mat2.0M searches a year

Listings sell for £13.91 on average, from £4.01 to £97.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £13.91 that is £28K to £35K a year per listing.

Average price

£13.91under the $15 to $100 sweet spot

Price range

£4.01–£97.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

£28K–£35K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 3,617 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

45%

Out of stock, average day

4.2%

Average rank

#21in Fitness

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,617per listing

Listings tracked

53

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months