Is yoga mat profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 53 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the yoga mat niche?

24 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in yoga mat?

Top complaints mined from reviews: Grip, Strap/String Quality, Thickness. The return rate is 0.1%.

When does demand for yoga mat peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the yoga mat niche?

Listings span £4.01–£97.99; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 3,617 reviews — the moat a new listing must climb.

yoga mat

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.9M

£1.9M/yr · 4.1M searches

Price range

Great£4.01–£97.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.91

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,617.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, yoga mat is a £1.9M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

yoga mat market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: £2.1M–£2.8M; units × avg price
Conversion rate: 3.3%
Avg BSR: #21
Page quality: 0%
Prime: 45%
Sponsored: 89%
Out of stock: 4.2%
Avg brand age: 40 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

38%

Top 20: 72%

Open market

31%

KAYMAN14%
Yogii14%
OZE SPORTS13%
Bionix Professional Support12%
Xn8 Sports10%
PROIRON5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top yoga mat search terms

yoga mat2.0M/yr -10.4%2.6% conv.
exercise mat385K/yr -9.2%3.4% conv.
pilates mat295K/yr -27.2%2.0% conv.
yoga mats for women387K/yr -38.1%2.4% conv.
gym mat224K/yr -11.3%2.5% conv.
yoga mat thick111K/yr +31.9%2.2% conv.
workout mat105K/yr -8.9%4.1% conv.
yoga mats117K/yr -10.3%1.1% conv.
thick yoga mat106K/yr -5.9%1.6% conv.
gym mats for home100K/yr -7.4%2.7% conv.

All search terms

Top yoga mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bionix Exercise Yoga Mat with Carry Handle Strap - Extra Thick NBR Yoga Mats for Women and Men - 180cm x 60cm Durable Non Slip Mat - Gym Mats for Home Camping Pilates and Workout

Bionix Professional Support£9.984.6★4,912 rev

OZE SPORTS Yoga Mat NBR Foam Extra Thick Non-Slip High Density Large for Pilates Gymnastics HiiT and Fitness with Carry Strap (Black)

OZE SPORTS£9.574.5★6,577 rev

KAYMAN Exercise Yoga Mat Non Slip - Black 183 x 60 cm Best Training & Workout Mats for Yoga Pilates Gymnastics Stretching & Meditation Eco Friendly Exercise Mat for Home with Carrying Straps

KAYMAN£8.274.4★4,042 rev

Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Black/Orange) for Men & Women

Yogii£15.774.4★3,385 rev

Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th

Xn8 Sports£9.704.5★7,533 rev

Newest

by launch date

Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)

Lockiefitness£7.1357 rev

3mo ago

Yoga Mat Unisex Non-Slip Thick Foam Exercise Mat 10mm with Carry Strap Lightweight Home Gym Equipment for Yoga Pilates Stretching (Blue)

RAVIAN£6.2446 rev

3mo ago

Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides for Men & Women

Yogii£15.883,385 rev

9mo ago

OUTDOUSE Yoga Mat with Alignment Lines TPE 6mm Sports Exercise Mat Non-Slip for Gymnastics Pilates Home Travel Gymnastics Mat with Storage Straps Yoga Mats for Women and Men 183x61x0.8cm

OUTDOUSE£15.921,564 rev

11mo ago

Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Nude/Old Rose) for Men & Women

Yogii£15.633,385 rev

1y ago

What buyers say about yoga mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Comfort-Overall11%

“It is comfortable”

Value For Money10%

“Good value for money”

Thickness9%

“Good thickness”

Exercise/Sports Suitability6%

“Excellent exercise mat”

Grip4%

“Its non slip”

Cushion4%

“Good cushioning”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Color4%

“Nice colour”

Size-Overall3%

“Decent size”

What buyers complain about

Grip19%

“This mat doesnt have a proper grip with the floor”

Strap/String Quality10%

“The carry strap is not stellar”

Thickness7%

“Its thick”

Quality-Overall7%

“It feels cheap”

Smell5%

“VERY strong rubber smell”

Durability4%

“tears in the first handful of uses”

Advertised Vs Actual Product4%

“Not as described”

Balance/Stability2%

“Not stable when you use it, it wobbles”

Exercise/Sports Suitability2%

“Not good for yoga”

Stretchability/Expandability/Elasticity2%

“this Mat just keeps on stretching”

Top return reasons

Quality-Overall12%

Grip11%

Size-Overall9%

Color9%

Thickness8%

Strap/String Quality7%

Thin6%

Advertised Vs Actual Product6%

Material Quality3%

Smell3%

Common questions

Is yoga mat profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 53 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the yoga mat niche?: 24 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in yoga mat?: Top complaints mined from reviews: Grip, Strap/String Quality, Thickness. The return rate is 0.1%.
When does demand for yoga mat peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the yoga mat niche?: Listings span £4.01–£97.99; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 3,617 reviews — the moat a new listing must climb.