Yoga Mat

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

3.3%

Market size, estimated

£1.9Ma year

Peak month

January1.5× the quietest month

Top search term

yoga mat2.0M searches a year

Listings sell for £13.91 on average, from £4.01 to £97.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £13.91 that is £28K to £35K a year per listing.

Average price

£13.91under the $15 to $100 sweet spot

Price range

£4.01–£97.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

£28K–£35K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 3,617 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

45%

Out of stock, average day

4.2%

Average rank

#21in Fitness

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,617per listing

Listings tracked

53

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months