Pilates Board
MaybeReturns run at only 0.9% of orders. But demand is soft, at -50.8% this quarter, so Pilates Board is a Maybe.
- Flapen Score
- 56 / 100Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 5056
- Market size
- £486K/yr747K searches / yr
- 90-day growth
- -50.8%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 37 sellers
Flapen Score
Pilates Board against its category
The dotted line is the Sports & Outdoors average. Past it, Pilates Board is stronger. Inside it, weaker.
Market
The Pilates Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pilates Board 747K times last year and spent an estimated £486K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.
- Searches, last 12 months
- 747K
- Growth, 90 days vs prior 90
- -50.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £486Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- pilates board256K searches a year
02 · Price
A sale here is worth £91.72.
Listings sell for £91.72 on average, from £6.23 to £782.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £91.72 that is £9K to £23K a year per listing.
- Average price
- £91.72inside the $15 to $100 sweet spot
- Price range
- £6.23–£782.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£23K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 45.6% of listings are out of stock. The average listing ranks #39 within Fitness. It carries 173 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 70%
- Out of stock, average day
- 45.6%
- Average rank
- #39in Fitness
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Pilates Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Myga Pilates Reformer Machine - Foldable Pilates Board with Rebound Ab Roller Resistance Bands Push Up Bars & LED Counter for Full Body Workout - Multifunctional for Home Gym & Travel (Pink)
- Price
- £31.44
- Rating
- 3.8/5
- Reviews
- 102
- Age
- 1y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

Myga Wooden Pilates Reformer Home Pilates Machine with Adjustable Resistance & Padded Handles Compact Durable Reformer for Core Strength Full-Body Workout Toning & Flexibility
- Price
- £88.49
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 8mo ago

Pilates Reformer Machine Set & Pilates Board Equipment 4-in-1 Portable Pilates Kit for Home with Ab Roller Resistance Bands Better Me Full Body Workout System for Women
- Price
- £44.37
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago

Foldable Pilates Reformer Board with Ab Roller Ab Exercise Machine Multi-Functional Pilates Board for Home Workouts Full Body Pilates Core Trainer Abdominal Board (Purple)
- Price
- £41.84
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 1y ago
Trending
90-day click momentum
Pilates Board Multi-Functional Pilates Reformer for Core & Abdominal Training LED Counter & Auto Rebound Roller for Full Body Home Workouts (M)
- Price
- £29.88
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1mo ago

Alivio Foldable Pilates Reformer Machine for Home Gym Full Body Reformer Bed with Adjustable Resistance Quiet Smooth Sliding Rail 3 Height Pulley Risers & Foot Bar 440lbs Capacity
- Price
- £141.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Foldable Pilates Reformer Board with Ab Roller Ab Exercise Machine Multi-Functional Pilates Board for Home Workouts Full Body Pilates Core Trainer Abdominal Board (Purple)
- Price
- £41.84
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 1y ago

M.J COMFY-LIFE Pilates Board for Home Workout Portable Core Training Equipment with Resistance Bands Full Body Exercise Machine for Women Men Home Gym Reformer for Toning Legs Glutes Abs (Purple)
- Price
- £22.37
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Professional Full-Body Pilates Reformer Board with Auto Rebound - Enhance Core & Ab Strength - Perfect for Men Women Home & Gym Settings
- Price
- £38.90
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
Pilates Board Multi-Functional Pilates Reformer for Core & Abdominal Training LED Counter & Auto Rebound Roller for Full Body Home Workouts (M)
- Price
- £29.88
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1mo ago

M.J COMFY-LIFE Pilates Board for Home Workout Portable Core Training Equipment with Resistance Bands Full Body Exercise Machine for Women Men Home Gym Reformer for Toning Legs Glutes Abs (Purple)
- Price
- £22.37
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Alivio Foldable Pilates Reformer Machine for Home Gym Full Body Reformer Bed with Adjustable Resistance Quiet Smooth Sliding Rail 3 Height Pulley Risers & Foot Bar 440lbs Capacity
- Price
- £141.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Pilates Reformer Machine Foldable Pilates Reformer Core Bed Equipment Machine for Home Gym Women Yoga Workout Indoor Pilates Exercise Equipment Training Weight (BLACK-1)
- Price
- £315.52
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 8mo ago

Myga Wooden Pilates Reformer Home Pilates Machine with Adjustable Resistance & Padded Handles Compact Durable Reformer for Core Strength Full-Body Workout Toning & Flexibility
- Price
- £88.49
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
37
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
40%
Top 20: 82%
Open market
43%
- Myga26%
- Ayombo7%
- HxyYmxds7%
- ARCHEXE7%
- Gonggi5%
- Rantizon5%
Demand
Pilates Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Pilates Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pilates board256K/yr
- reformer pilates machine153K/yr
- pilates reformer machine103K/yr
- pilates reformer46K/yr
- pilates machine32K/yr
- reformer pilates23K/yr
- pilates board at home18K/yr
- reformer13K/yr
- pilates reformer board17K/yr
- reformer pilates board19K/yr
Reviews and returns
What reviews say buyers love and hate about Pilates Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not strong enough
It feels a little flimsy
Flimsy plastic
Poor quality
Cheap
Cheap machine
with one use it broke down
already falling apart
The handle has broken on the board with very little use less than six months old
The instructions were photos but very blurred
Followed the information manual instructions which are extremely hard to follow as print is so small
there arent any instructions or excercise movements
Cheap plastic
At first glance it just seems like a flimsy bit of plastic
Very plasticy
Love
Good quality and easy to set up
Excellent product
Good quality socks
Worth the money
Good value
Excellent value for money
Fantastic workout to have
Easy exercise
Good exercise
Easy to use
Perfect for home use
Easy to use and put away
They are comfortable
comfortable to wear
Comfy and I use them for yoga
Return
0.9% Return rate 18% Fixable by listing
A couple of minor parts missing/broken
Had to return due to product defects
Poor quality
Cheap
Cheap machine
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pilates Board questions
Answered from the same tracked data.









