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Bat and Ball

Pass

Bat and Ball scores 65 out of 100, a Pass. Shoppers spend $40K a year here, search demand grew +299.9% this quarter, and returns run at 0.8% of orders.

Flapen Score
65
65 / 100
Top 5% of 792 Sports & Outdoors niches · +15 vs the category median of 50
Market size
£40K/yr70K searches / yr
90-day growth
+299.9%search demand this quarter
Competition
54%top-5 click share · 16 brands · 38 sellers

Flapen Score

Bat and Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Bat and Ball is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bat and Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bat and Ball 70K times last year and spent an estimated £40K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +299.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+299.9%
Conversion, latest week
5.0%
Market size, estimated
£40Ka year
Peak month
July11.2× the quietest month
Top search term
bat and ball22K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £5.12 to £24.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.66 that is £1K to £3K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£5.12–£24.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #629 within American Football. It carries 193 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
71%
Out of stock, average day
6.7%
Average rank
#629in American Football
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
193per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bat and Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

38

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

24%

  • A2Z25%
  • BAGAIL21%
  • Atoz10%
  • Mookie8%
  • INPODAK7%
  • U&C Planet5%

Demand

Bat and Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Bat and Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bat and ball22K/yr
  • beach bat and ball set16K/yr
  • bat and ball set9K/yr
  • beach bat and ball5K/yr
  • beach tennis5K/yr
  • beach paddle ball set4K/yr
  • beach tennis set4K/yr
  • bat and ball beach4K/yr

Reviews and returns

What reviews say buyers love and hate about Bat and Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.13

Poorly made bats

Bad quality

Not the best on the market

Durability19%−0.13

Broke

The handle broke off completely on one of the bats the first time we used it

wont last long

Handle Quality16%−0.08

The handle broke off completely on one of the bats the first time we used it

Clearly issues with the handle quality

Snapped at the handle first use

Strength10%−0.07

Flimsy

Flimsy and ball not great

Size-Overall7%−0.04

Not fit for purpose

Rackets are quite small

Love

Suitability Beginner19%+1.62

Great to start with

Excellent to start playing pickle with friends

Great begginers set

Value For Money17%+1.08

Excellent value for money

Good value for money

Good for the price

Fun/Entertainment Experience15%+0.64

Surprisingly Addictive Fun

Love this game

solid fun set

Quality-Overall9%−0.13

Seem very well made

Good quality

seem to be good quality for the price

Weight Light8%+0.31

They're lightweight, easy to use, and versatile enough to enjoy in different ways rather than just for their intended purpose

Lightweight and good value for money

The paddle is a good weight and the 4 balls are for different surfaces - 2 for indoor and outdoor

Return

0.8% Return rate 37% Fixable by listing

Size-Overall33%▁█▁▇▆▇

Not fit for purpose

Rackets are quite small

Weight Heavy16%▁▁█▂▂▃
Quality-Overall15%█▁▁▁▂▂

Poorly made bats

Bad quality

Not the best on the market

Durability7%▁▁▁█▄▂

Broke

The handle broke off completely on one of the bats the first time we used it

wont last long

Value For Money5%▁▁▁▁█▁

FAQ

Common Bat and Ball questions

Answered from the same tracked data.