Bike Helmet

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £619K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+35.0%

Conversion, latest week

1.9%

Market size, estimated

£619Ka year

Peak month

May2.2× the quietest month

Top search term

bike helmet380K searches a year

Listings sell for £21.66 on average, from £7.23 to £85.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £21.66 that is £11K to £16K a year per listing.

Average price

£21.66inside the $15 to $100 sweet spot

Price range

£7.23–£85.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£11K–£16K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Cycling. It carries 1,407 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#20in Cycling

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,407per listing

Listings tracked

42

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months