How competitive is the Bike Helmet niche on Amazon United Kingdom?

16 brands and 27 sellers compete in Bike Helmet on Amazon United Kingdom. The top 5 Bike Helmet products take 38% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Bike Helmet?

Bike Helmet buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Strap/String Quality, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Bike Helmet niche?

Bike Helmet sells for £21.66 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.23–£85.49. The average incumbent carries 1,407 reviews — the moat a new listing must climb.

Bike Helmet

Bike Helmet shows a sweet-spot price point ($21.66 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Bike Helmet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bike Helmet is a £619K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.

Bike Helmet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.0% over the last 90 days and 1.9% of searches end in a purchase.

£619K

revenue / yr

Units sold / yr30K

Search volume / yr+35.0%1.5M

Conversion rate1.9%

Avg price£21.66

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers16 · 27

Top-5 product click share38%

Open market35%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Top Bike Helmet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cycle Helmet Lightweight Bike Helmet Adults Size 58-62cm

Price: £14.63
Rating: 4.4/5
Reviews: 4,518
Age: 5y ago

Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L

Price: £85.49
Rating: 4.7/5
Reviews: 129
Age: 1y ago

Favoto Bike Helmet for Adult Commute & Road Cycling Lightweight 27-Vent

Price: £15.86
Rating: 4.4/5
Reviews: 1,809
Age: 2y ago

Favoto Bike Helmet for Adult Commute & Road Cycling Lightweight 27-Vent

Price: £15.75
Rating: 4.4/5
Reviews: 1,809
Age: 2y ago

Bike Helmet with LED Light & Magnetic Goggle Cycle Helmet Size 57-62cm

Price: £18.19
Rating: 4.6/5
Reviews: 2,138
Age: 2y ago

Newest

by launch date

Bike Helmet Adult with Light Cycle Helmet 57-62cm for Unisex Men Women

Price: £17.35
Rating: 4.4/5
Reviews: 228
Age: 7mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

Price: £20.84
Rating: 4.4/5
Reviews: 124
Age: 8mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

Price: £21.78
Rating: 4.4/5
Reviews: 124
Age: 8mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

Price: £20.78
Rating: 4.4/5
Reviews: 124
Age: 8mo ago

DmTown Adults Bike Helmet with Light Cycle Helmet Adjustable Size 54-61cm

Price: £17.51
Rating: 4.5/5
Reviews: 77
Age: 9mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

28%

Favoto20%
RaMokey20%
EXCLUSKY10%
Fox Racing8%
ANYPASS8%
ckorison8%

Bike Helmet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR1.9%Products42Brands16Top 5 Brands65%OOS Rate3.9%Rating4.5★Reviews1,407Avg BSR#20

Peak months: May · busiest ÷ quietest = 2.2×

Top Bike Helmet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bike helmet380K/yr +37.1%1.6% conv.
helmet285K/yr +27.7%0.7% conv.
mtb helmet132K/yr +26.1%0.3% conv.
bike helmet men108K/yr +33.3%2.6% conv.
cycle helmets adult36K/yr +247.7%1.8% conv.
mountain bike helmet78K/yr +27.8%0.7% conv.
bike helmet women60K/yr +48.9%2.0% conv.
cycle helmet99K/yr -31.9%1.4% conv.
bicycle helmet45K/yr +63.8%1.5% conv.
cycling helmet men36K/yr +53.0%1.8% conv.

What reviews say buyers love and hate about Bike Helmet

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall16%

“Amazing Quality”

Size-Overall15%

“It fits snugly”

Comfort-Overall15%

“Very comfortable”

Value For Money11%

“Good value for money”

Weight Light10%

“Its stylish, lightweight, sturdy and true to size”

What buyers complain about

71% of reviews

Size-Overall15%

“Doesnt fit well”

Quality-Overall13%

“Poor quality”

Strap/String Quality8%

“fussy strap”

Comfort-Overall8%

“Uncomfortable and narrow”

Durability8%

“Rear size adjuster fell apart on 1st attempt”

Bike Helmet return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

76%

2Comfort-Overall

3Quality-Overall

4Strap/String Quality

5Defective Material/Parts

Common Bike Helmet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bike Helmet 63/100 on Amazon United Kingdom — Worth a look. The niche generates £619K/yr across 42 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +35.0% over the last 90 days.