Is bike helmet profitable to sell on Amazon United Kingdom?

The niche generates £619K/yr across 42 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the bike helmet niche?

16 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in bike helmet?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 1.7%.

When does demand for bike helmet peak?

Demand peaks in May; the busiest month runs 2.2× the quietest.

What does it cost to enter the bike helmet niche?

Listings span £7.23–£85.49; the average listing price is £21.66 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.

bike helmet

Worth a look

Shows a sweet-spot price point ($21.66 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£21.66

avg listing price — sweet spot $15–$100

Price range

Great£7.23–£85.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good£619K

£619K/yr · 1.5M searches

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Review moat

Good1,406.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bike helmet is a £619K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bike helmet market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £542K–£650K; units × avg price
Conversion rate: 1.9%
Avg BSR: #20
Page quality: 0%
Prime: 95%
Sponsored: 98%
Out of stock: 3.9%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

28%

Favoto20%
RaMokey20%
EXCLUSKY10%
Fox Racing8%
ANYPASS8%
ckorison8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.2×

Open Trend

Top bike helmet search terms

bike helmet380K/yr +37.1%1.6% conv.
helmet285K/yr +27.7%0.7% conv.
mtb helmet132K/yr +26.1%0.3% conv.
bike helmet men108K/yr +33.3%2.6% conv.
cycle helmets adult36K/yr +247.7%1.8% conv.
mountain bike helmet78K/yr +27.8%0.7% conv.
bike helmet women60K/yr +48.9%2.0% conv.
cycle helmet99K/yr -31.9%1.4% conv.
bicycle helmet45K/yr +63.8%1.5% conv.
cycling helmet men36K/yr +53.0%1.8% conv.

All search terms

Top bike helmet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cycle Helmet Lightweight Bike Helmet Adults Size 58-62cm

RaMokey£14.634.4★4,518 rev

Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L

Fox Racing£85.494.7★129 rev

Favoto Bike Helmet for Adult Commute & Road Cycling Lightweight 27-Vent

Favoto£15.864.4★1,809 rev

Favoto Bike Helmet for Adult Commute & Road Cycling Lightweight 27-Vent

Favoto£15.754.4★1,809 rev

Bike Helmet with LED Light & Magnetic Goggle Cycle Helmet Size 57-62cm

RaMokey£18.194.6★2,138 rev

Newest

by launch date

Bike Helmet Adult with Light Cycle Helmet 57-62cm for Unisex Men Women

Moplasz£17.35228 rev

7mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

ANYPASS£20.84124 rev

8mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

ANYPASS£21.78124 rev

8mo ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth

ANYPASS£20.78124 rev

8mo ago

DmTown Adults Bike Helmet with Light Cycle Helmet Adjustable Size 54-61cm

DmTown£17.5177 rev

9mo ago

What buyers say about bike helmet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing Quality”

Size-Overall15%

“It fits snugly”

Comfort-Overall15%

“Very comfortable”

Value For Money11%

“Good value for money”

Weight Light10%

“Its stylish, lightweight, sturdy and true to size”

Adjustability/Rotatability/Reclining4%

“Adjustable”

Advertised Vs Actual Product4%

“As advertised”

Safety Standards2%

“Safe & Comfortable Helmet – Perfect for Commuting & Trails”

Design-Overall2%

“Genius design”

Protection2%

“Safe my life”

What buyers complain about

Size-Overall15%

“Doesnt fit well”

Quality-Overall13%

“Poor quality”

Strap/String Quality8%

“fussy strap”

Comfort-Overall8%

“Uncomfortable and narrow”

Durability8%

“Rear size adjuster fell apart on 1st attempt”

Charging5%

“Decent helmet light don't last that long so regular charging”

Assembly/Installation4%

“That's a pathetic set up”

Shape/Style4%

“My 15 year old did not like the bullet shape on delivery as the 'peak' of the helmet has to be attached onto the 'head bowl'”

Strength4%

“Front broke off just from being stored wasnt very strong”

Defective Material/Parts3%

“the light on the helmet is not working is there a replacement light i can order or”

Top return reasons

Size-Overall76%

Comfort-Overall4%

Quality-Overall4%

Strap/String Quality4%

Defective Material/Parts2%

Shape/Style2%

Color1%

Advertised Vs Actual Product1%

Functionality-Overall1%

Value For Money1%

Common questions

Is bike helmet profitable to sell on Amazon United Kingdom?: The niche generates £619K/yr across 42 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the bike helmet niche?: 16 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in bike helmet?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 1.7%.
When does demand for bike helmet peak?: Demand peaks in May; the busiest month runs 2.2× the quietest.
What does it cost to enter the bike helmet niche?: Listings span £7.23–£85.49; the average listing price is £21.66 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.

bike helmet

bike helmet market data

Competition & brand share

Demand & seasonality

Top bike helmet search terms

Top bike helmet products on Amazon

Top sellers

Newest

Trending

What buyers say about bike helmet

What buyers love

What buyers complain about

Top return reasons

Common questions

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