Exercise Bike
MaybeShoppers spend $2.6M a year here. But prices span $23.91–$1040.93, mostly outside the sweet spot, so Exercise Bike is a Maybe.
- Flapen Score
- 60 / 100Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 5060
- Market size
- £2.6M/yr1.7M searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 27%top-5 click share · 29 brands · 44 sellers
Flapen Score
Exercise Bike against its category
The dotted line is the Sports & Outdoors average. Past it, Exercise Bike is stronger. Inside it, weaker.
Market
The Exercise Bike market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exercise Bike 1.7M times last year and spent an estimated £2.6M. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £2.6Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- exercise bike985K searches a year
02 · Price
A sale here is worth £136.54.
Listings sell for £136.54 on average, from £23.91 to £1040.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £136.54 that is £14K to £34K a year per listing.
- Average price
- £136.54above the $15 to $100 sweet spot
- Price range
- £23.91–£1040.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £14K–£34K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #35 within Fitness. It carries 1,366 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 56%
- Out of stock, average day
- 41.3%
- Average rank
- #35in Fitness
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,366per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 18 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Exercise Bike products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Superun Exercise Bikes for Home Use Spinning Bike with Magnetic Resistance
- Price
- £86.15
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 7mo ago

EVOLAND Folding Exercise Bike Indoor Cycling Stationary Bike
- Price
- £62.00
- Rating
- 4.2/5
- Reviews
- 902
- Age
- 5y ago

Upgraded Folding Exercise Bike with 16-Level Adjustable Magnetic Resistance 330LBS Quiet Foldable Indoor Cycling Bike Fitness Stationary Bike with LCD Display & Large Comfortable Seat Cushion
- Price
- £92.62
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 1y ago

DMASUN Exercise Bike for Home Gym Use with LCD Display & Tablet Holder Silent 0-100% Level Resistance Indoor Cycling Bike Professional Stationary Bike with Comfortable Seat 350/360LBs Capacity
- Price
- £129.36
- Rating
- 4.5/5
- Reviews
- 9,261
- Age
- 1y ago

Burever Exercise Bike with LCD Display Spin Bike with APP 0-100% Magnetic Resistance Dumbbell Rack Exercise Bikes for Home Gym Use 15kg Flywheel 160KG Weight Capacity
- Price
- £185.07
- Rating
- 4.8/5
- Reviews
- 208
- Age
- 8mo ago
Trending
90-day click momentum
Wenoker Exercise Bike for Home Gym Use with LCD Display Quiet Indoor Stationary Spin Bike with APP 0-100% Magnetic Resistanc Fitness Bicycle for Home Training 350lbs Weight Capacity
- Price
- £178.34
- Rating
- 4.6/5
- Reviews
- 1,712
- Age
- 2mo ago

2026 Toputure Exercise Bike with Touchscreen LCD Display Spin Bike with App Control 32-Level Electric Magnetic Resistance Exercise Bikes for Home Use with Dumbbell Rack 330lbs Weight Capacity
- Price
- £188.12
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 6mo ago

Home Exercise Bike Fitness Bike Silent with Adjustable Resistance Handlebar and Seat LCD Display Breathable Seats for Cardio Training
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 6mo ago

MJWW Exercise Bike for Home Spin Bike Stationary Bike
- Price
- £86.81
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 8mo ago

Superun Exercise Bikes for Home Use Spinning Bike with Magnetic Resistance
- Price
- £86.15
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 7mo ago
Newest
by launch date
Wenoker Exercise Bike for Home Gym Use with LCD Display Quiet Indoor Stationary Spin Bike with APP 0-100% Magnetic Resistanc Fitness Bicycle for Home Training 350lbs Weight Capacity
- Price
- £178.34
- Rating
- 4.6/5
- Reviews
- 1,712
- Age
- 2mo ago

Lacuffy Exercise Bike Indoor Cycling Bike 136 kg Weight Capacity Magnetic Stationary Bike Fitness Spin Bike with LCD Display and APP for Home
- Price
- £83.89
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 5mo ago

2026 Update Burever Exercise Bike with LCD Display Spin Bike with APP 0-100% Magnetic Resistance Dumbbell Rack Exercise Bikes for Home Gym Use 15kg Flywheel 160KG Weight Capacity
- Price
- £184.25
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 5mo ago

Home Exercise Bike Fitness Bike Silent with Adjustable Resistance Handlebar and Seat LCD Display Breathable Seats for Cardio Training
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 6mo ago

2026 Toputure Exercise Bike with Touchscreen LCD Display Spin Bike with App Control 32-Level Electric Magnetic Resistance Exercise Bikes for Home Use with Dumbbell Rack 330lbs Weight Capacity
- Price
- £188.12
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
29 flat
Sellers
44
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
27%
Top 20: 69%
Open market
44%
- MERACH14%
- Toputure11%
- DMASUN10%
- Superun8%
- vannect7%
- Burever7%
Demand
Exercise Bike search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Exercise Bike search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exercise bike985K/yr
- spin bike118K/yr
- exercise bikes for home use100K/yr
- exercise bikes100K/yr
- folding exercise bike55K/yr
- foldable exercise bike36K/yr
- stationary bike31K/yr
- exercise bike foldable30K/yr
- indoor bike23K/yr
- fold away exercise bike18K/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Bike
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
an absolute stress to assemble
Very difficult to assembly
what can I say I'm not good at assembling things
Obviously quality control isn't the best
Poor quality
Pieces missing and poor quality
too small
Not fit for purpose
Because the bike is so small
I'd expected a little noise
Little noisy
- The squeaking
after a couple of weeks the display stopped working
the display doesn't work
Had an issue with the display
Love
Its affordable
Good value for money
Excellent value for money
Excellent Product
The build quality is excellent
Great build quality
Great way for exercise
Able to exercise
Excellent exerciser
with no noise
not too noisy
It doesnt make much noise
Easy to Assemble
Easy set up
It was very easy to put together
Return
1.4% Return rate 22% Fixable by listing
too small
Not fit for purpose
Because the bike is so small
I'd expected a little noise
Little noisy
- The squeaking
It took a while for me to get comfy on the seat as it feels like it needs more padding
uncomfortable
The seat is extremely uncomfortable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Bike questions
Answered from the same tracked data.









