How competitive is the Weights niche on Amazon United Kingdom?

12 brands and 19 sellers compete in Weights on Amazon United Kingdom. The top 5 Weights products take 69% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Weights?

Weights buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Weights niche?

Weights sells for £34.93 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.54–£170.96. The average incumbent carries 4,349 reviews — the moat a new listing must climb.

Weights

Weights shows a $4.3M/yr market, but weak search conversion (1.5%) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Weights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weights is a £4.3M/yr Amazon United Kingdom market (8.5M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 51/100.

Weights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.5% over the last 90 days and 1.5% of searches end in a purchase.

£4.3M

revenue / yr

Units sold / yr125K

Search volume / yr+0.5%8.5M

Conversion rate1.5%

Avg price£34.93

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 19

Top-5 product click share69%

Open market17%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Weights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 5 kg Black

Price: £16.83
Rating: 4.6/5
Reviews: 736
Age: 1y ago

24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech

Price: £170.96
Rating: 4.4/5
Reviews: 274
Age: 1y ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training

Price: £10.32
Rating: 4.5/5
Reviews: 60
Age: 10mo ago

Gallant Adjustable Weights Dumbbells Set 2-in-1 Dumbbell & Barbell 20kg

Price: £23.30
Rating: 4.4/5
Reviews: 1,690
Age: 3y ago

Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym

Price: £23.80
Rating: 4.4/5
Reviews: 4,100
Age: 5y ago

Newest

by launch date

Straame 20KG Adjustable Dumbbell & Barbell Weight Set with Foam-Padded Connector. Free Weights for Home Gym Strength Training Non-Slip TPR Grips PE Shell Plates Compact Storage

Price: £18.56
Rating: 4.3/5
Reviews: 163
Age: 10mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training

Price: £10.32
Rating: 4.5/5
Reviews: 60
Age: 10mo ago

Amazon Basics Neoprene Dumbbell Weights Set with Stand 1 2 3 kg Pairs

Price: £21.03
Rating: 4.7/5
Reviews: 29,488
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 5 kg Black

Price: £16.83
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 6 kg Black

Price: £20.04
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

Amazon Basics42%
BRAINGAIN26%
RAVIAN6%
Gallant4%
Yaheetech4%
SuperGift.com3%
Open — no brand owns it (6 brands, 14%)

Weights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.5MCVR1.5%Products17Brands12Top 5 Brands83%OOS Rate0.8%Rating4.5★Reviews4,349Avg BSR#21

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Weights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dumbbells set2.0M/yr +0.9%0.6% conv.
weights1.7M/yr -6.8%0.7% conv.
dumbbells1.1M/yr -10.2%0.4% conv.
adjustable dumbbells818K/yr +7.2%0.4% conv.
weights dumbbells set562K/yr +24.6%0.8% conv.
dumbbells set women437K/yr +15.1%0.6% conv.
weights for women234K/yr +8.3%0.7% conv.
dumbells234K/yr +5.3%0.7% conv.
dumbbell set205K/yr -1.5%0.3% conv.
dumbbell sets for men249K/yr -0.1%0.6% conv.

What reviews say buyers love and hate about Weights

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall27%

“The build quality feels solid”

Value For Money22%

“good value for money”

Advertised Vs Actual Product7%

“Better than expected”

Ease Of Use6%

“Easy to use”

Exercise/Sports Suitability5%

“Great for workouts”

What buyers complain about

66% of reviews

Smell14%

“Bad smell”

Quality-Overall14%

“Not great quality”

Weight Heavy7%

“They are very big and bulky”

Value For Money6%

“Not a big deal for the price”

Size-Overall6%

“This item is not fit for purpose”

Weights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy

20%

2Advertised Vs Actual Product

18%

3Size-Overall

12%

4Defective Material/Parts

5Quality-Overall

Common Weights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weights 51/100 on Amazon United Kingdom — Worth a look. The niche generates £4.3M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.5% over the last 90 days.