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Weights

Maybe

Shoppers spend $4.3M a year here. But buyers convert on only 1.5% of searches, so Weights is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£4.3M/yr8.5M searches / yr
90-day growth
+0.5%search demand this quarter
Competition
69%top-5 click share · 12 brands · 19 sellers

Flapen Score

Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Weights is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weights 8.5M times last year and spent an estimated £4.3M. The top 5 brands take 83% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 8.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.3M a year.

Searches, last 12 months
8.5M
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.5%
Market size, estimated
£4.3Ma year
Peak month
January1.5× the quietest month
Top search term
dumbbells set2.0M searches a year

02 · Price

A sale here is worth £34.93.

Listings sell for £34.93 on average, from £8.54 to £170.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £34.93 that is £70K to £87K a year per listing.

Average price
£34.93inside the $15 to $100 sweet spot
Price range
£8.54–£170.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£70K–£87K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 4,349 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
59%
Out of stock, average day
0.8%
Average rank
#21in Fitness
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,349per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£432K£864K£1.3M£1.7M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • Amazon Basics42%
  • BRAINGAIN26%
  • RAVIAN6%
  • Gallant4%
  • Yaheetech4%
  • SuperGift.com3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dumbbells set2.0M/yr
  • weights1.7M/yr
  • dumbbells1.1M/yr
  • adjustable dumbbells818K/yr
  • weights dumbbells set562K/yr
  • dumbbells set women437K/yr
  • weights for women234K/yr
  • dumbells234K/yr
  • dumbbell set205K/yr
  • dumbbell sets for men249K/yr

Reviews and returns

What reviews say buyers love and hate about Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.07

Bad smell

very strong rubber smell

Very strong smell

Quality-Overall14%+1.11

Not great quality

Flimsy build quality

Bad quality I know its cheap

Weight Heavy7%

They are very big and bulky

Heavy

They're too heavy to return

Value For Money6%+1.50

Not a big deal for the price

Thought it was cheap lol

£15 is a rip off for what you get

Size-Overall6%−0.01

This item is not fit for purpose

That small

HUGE

Love

Quality-Overall27%+1.11

The build quality feels solid

Amazing Quality

Great build quality

Value For Money22%+1.50

good value for money

Good price

Excellent value for money

Advertised Vs Actual Product7%+0.33

Better than expected

As described

Just what I wanted

Ease Of Use6%+0.37

Easy to use

easy to follow

Easy to work with

Exercise/Sports Suitability5%+0.34

Great for workouts

With my old set we also got included a very useful pictorial guide of exercises to follow

Perfect for exercising

Return

0.6% Return rate 37% Fixable by listing

Weight Heavy20%▇█▆█▇▆

They are very big and bulky

Heavy

They're too heavy to return

Advertised Vs Actual Product18%▁▄▆█▇█

I felt that the picture misrepresented what I was going to receive I am v disappointed

Misleading product details

Photos are misleading

Size-Overall12%▇██▆█▇

This item is not fit for purpose

That small

HUGE

Defective Material/Parts9%▆██▅▅▄
Quality-Overall6%█▄▄▅▃▅

Not great quality

Flimsy build quality

Bad quality I know its cheap

FAQ

Common Weights questions

Answered from the same tracked data.