cricket pads
Worth a lookShows a thin review moat (11 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible10.92avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£32.03avg listing price — sweet spot $15–$100
Price range
Great£7.05–£74.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, cricket pads is a £9K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cricket pads market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £16K–£24K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 55%
- Out of stock
- 21.1%
- Avg brand age
- 56 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
34
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
18%
- Kookaburra54%
- PROSTYLE SPORTS8%
- ND Sports7%
- Gunn & Moore6%
- Heritage4%
- Ram Cricket4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×
Top cricket pads search terms
- cricket pads27K/yr
- cricket pads adult13K/yr
- cricket pads junior7K/yr
- cricket batting pads8K/yr
- junior cricket pads6K/yr
- cricket pads youth4K/yr
Top cricket pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kookaburra Cricket Unisexs Pro 250 Thigh Guard Protection White Adult Right Hand 3D29107C
Kookaburra£25.634.6★64 rev
Kookaburra Ghost 6.1 Batting Pads - size Adult White
Kookaburra£38.365.0★11 rev
Kookaburra Ghost 5.1 Batting Pads - size Adult Right Hand White
Kookaburra£48.835.0★2 rev
ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)
ND Sports£23.053.6★27 rev
Kookaburra Ghost 6.1 Batting Pads - size Youths White
Kookaburra£36.755.0★11 rev
Newest
by launch date
FORZA Original Wicket Keeper Pads | Lightweight Cricket Wicketkeeping Pads with Cane & Foam Protection Artificial Leather Facing & Adjustable Straps | Youth & Adult Sizes (Adult)
FORZA£24.860 rev
ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)
ND Sports£23.0527 rev
Gray-Nicolls Classic Academy Batting Pads 2026 Mens RH
Gray-Nicolls£44.540 rev
Kookaburra Kahuna 5.1 Cricket Batting Pads - Adult Right Hand White
Kookaburra£44.160 rev
Kookaburra Kahuna 5.1 Cricket Batting Pads - Youth Right Hand White
Kookaburra£44.100 rev
Trending
90-day click momentumFORZA Original Wicket Keeper Pads | Lightweight Cricket Wicketkeeping Pads with Cane & Foam Protection Artificial Leather Facing & Adjustable Straps | Youth & Adult Sizes (Adult)
FORZA£24.860.0★
Kookaburra Kahuna 5.1 Cricket Batting Pads - Small Junior Right Hand
Kookaburra£45.950.0★
ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)
ND Sports£23.053.6★
Woodworm Cricket Test Elite Mens Batting Pads - Mens Right Handers
Woodworm£32.163.4★
Kookaburra Kahuna 5.1 Cricket Batting Pads - Youth Right Hand White
Kookaburra£44.100.0★
What buyers say about cricket pads
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“they fit my 13 year old perfectly”
“great Value for Money VFM”
“Comfortable and does the job”
“Does the job”
“Good protection for a child of 4 8”
“Essential - easy to put on and comfortable”
“It has padded edges, making it comfortable to wear and feels strong and rigid”
What buyers complain about
“Bag is massive”
“Lasted less than one over though so did the batter”
Top return reasons
Common questions
- Is cricket pads profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 49 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cricket pads niche?
- 15 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in cricket pads?
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.6%.
- When does demand for cricket pads peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.9× the quietest.
- What does it cost to enter the cricket pads niche?
- Listings span £7.05–£74.08; the average listing price is £32.03 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.