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Cricket Pads

Maybe

The average product has only 11 reviews. But shoppers spend only $9K a year here, so Cricket Pads is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£9K/yr64K searches / yr
90-day growth
+26.2%search demand this quarter
Competition
35%top-5 click share · 15 brands · 34 sellers

Flapen Score

Cricket Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Cricket Pads is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricket Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricket Pads 64K times last year and spent an estimated £9K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+26.2%
Conversion, latest week
0.4%
Market size, estimated
£9Ka year
Peak month
May4.9× the quietest month
Top search term
cricket pads27K searches a year

02 · Price

A sale here is worth £32.03.

Listings sell for £32.03 on average, from £7.05 to £74.08. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £32.03 that is £0 to £3K a year per listing.

Average price
£32.03inside the $15 to $100 sweet spot
Price range
£7.05–£74.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #27 within Cricket. It carries 11 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
45%
Out of stock, average day
21.1%
Average rank
#27in Cricket
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
11per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cricket Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£277£553£830£1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

15 rising

Sellers

34

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

18%

  • Kookaburra54%
  • PROSTYLE SPORTS8%
  • ND Sports7%
  • Gunn & Moore6%
  • Heritage4%
  • Ram Cricket4%

Demand

Cricket Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×

Search terms

Top Cricket Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricket pads27K/yr
  • cricket pads adult13K/yr
  • cricket pads junior7K/yr
  • cricket batting pads8K/yr
  • junior cricket pads6K/yr
  • cricket pads youth4K/yr

Reviews and returns

What reviews say buyers love and hate about Cricket Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.10

Bag is massive

A little small

Absolutely tiny

Durability25%−0.25

Lasted less than one over though so did the batter

Love

Quality-Overall33%−0.10

Decent quality

Product great

good quality and full set

Size-Overall17%−0.10

they fit my 13 year old perfectly

grandson was very pleased with the fit

Quality and fit

Value For Money13%+2.63

great Value for Money VFM

Good for the price

Good value

Comfort-Overall10%+1.03

Comfortable and does the job

Comfortable good value cricket pads

Essential - easy to put on and comfortable

Advertised Vs Actual Product7%+1.24

Does the job

Return

0.6% Return rate 92% Fixable by listing

Size-Overall86%▅▇█▇▇▆

Bag is massive

A little small

Absolutely tiny

Quality-Overall4%▁█▁▁▃▇
Advertised Vs Actual Product2%▁▁▁█▃▁
Material Quality2%▁▁▁█▇▁
Thigh Fit1%█▁▁▁▁▂

FAQ

Common Cricket Pads questions

Answered from the same tracked data.