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Tennis Rackets

Pass

Tennis Rackets scores 69 out of 100, a Pass. Shoppers spend an estimated $463K a year here, search demand grew +84.9% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£463K/yr718K searches / yr
90-day growth
+84.9%search demand this quarter
Competition
30%top-5 click share · 19 brands · 51 sellers

Flapen Score

Tennis Rackets against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis Rackets is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis Rackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis Rackets 718K times last year and spent an estimated £463K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months
718K
Growth, 90 days vs prior 90
+84.9%
Conversion, latest week
2.0%
Market size, estimated
£463Ka year
Peak month
July5.2× the quietest month
Top search term
tennis rackets377K searches a year

02 · Price

A sale here is worth £31.77.

Listings sell for £31.77 on average, from £5.63 to £86.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £31.77 that is £3K to £8K a year per listing.

Average price
£31.77inside the $15 to $100 sweet spot
Price range
£5.63–£86.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #82 within Tennis. It carries 288 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#82in Tennis
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
60

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tennis Rackets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

51

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 69%

Open market

16%

  • Wilson38%
  • Senston23%
  • HEAD12%
  • Dunlop Sports5%
  • HIRALIY3%
  • Racketworld3%
  • Open — no brand owns it (13 brands, 16%)

Demand

Tennis Rackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Tennis Rackets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tennis rackets377K/yr
  • tennis racket142K/yr
  • wilson tennis racket48K/yr
  • adults tennis racket24K/yr
  • tennis rackets adult16K/yr
  • adult tennis racket12K/yr
  • tennis racquets19K/yr
  • head tennis rackets15K/yr
  • mens tennis racket8K/yr
  • wilson tennis rackets8K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis Rackets

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tennis Rackets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data