tennis rackets
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.77avg listing price — sweet spot $15–$100
Review moat
Great288.35avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.63–£86.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.9%90-day search growth — must beat 0% to launch
Competition
Great30%top-5 click share — an open shelf
Market size
Good£463K£463K/yr · 718K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tennis rackets is a £463K/yr Amazon United Kingdom market (718K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
tennis rackets market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £318K–£397K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 72%
- Out of stock
- 3.9%
- Avg brand age
- 50 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
51
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
16%
- Wilson38%
- Senston23%
- HEAD12%
- Dunlop Sports5%
- HIRALIY3%
- Racketworld3%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +84.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
Top tennis rackets search terms
- tennis rackets377K/yr
- tennis racket142K/yr
- wilson tennis racket48K/yr
- adults tennis racket24K/yr
- tennis rackets adult16K/yr
- adult tennis racket12K/yr
- tennis racquets19K/yr
- head tennis rackets15K/yr
- mens tennis racket8K/yr
- wilson tennis rackets8K/yr
Top tennis rackets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOUR SLAM LITE TNS RKT
Wilson£28.794.5★79 rev
HEAD Novak 17 Tennis Racket Black 2-3 Years
HEAD£14.964.7★714 rev
Wilson Envy XP Lite Tennis Racket Coral Grip 2
Wilson£29.774.1★12 rev
Wilson Energy XL Tennis Racket Made with AirLite Alloy Generous Head and Shock Absorb Sleeves Extra Length Comes Pre-Strung Colour: Black/Yellow Size: 3
Wilson£22.274.1★62 rev
Senston Tennis Racket for adult 27inch Tennis Racquet
Senston£26.794.4★167 rev
Newest
by launch date
Amazon Basics Tennis Racket Set 2 Adult 68.5cm Racquets with 3 Balls and 2 Overgrips Lightweight Black
Amazon Basics£28.9049 rev
Unibos | 27 Lightweight Tennis Rackets Set of 2 2 Tennis Balls 2 Tennis Racquets & 1 Carrying Bag Outdoor Recreational Sport Game Fun Family Activity Beginner Outdoor Recreational Sport Game
Unibos£12.558 rev
Wilson Federer Junior Tennis Racket Series (19-25 Age 2-10) inc 3 Tennis Balls (19 (2-4 Year Old))
Wilson£25.207 rev
Wilson Envy XP Lite Tennis Racket Coral Grip 2
Wilson£29.7712 rev
Wilson Roland-Garros 2026 Elite Tennis Racket Navy/Orange Grip 1
Wilson£31.4626 rev
Trending
90-day click momentumWilson Roland-Garros 2026 Elite Tennis Racket Navy/Orange Grip 1
Wilson£31.464.2★
Amazon Basics Tennis Racket Set 2 Adult 68.5cm Racquets with 3 Balls and 2 Overgrips Lightweight Black
Amazon Basics£28.904.8★
Wilson Intrigue SE Tennis Racket Provides a Generous Sweet Spot for Effortless Control and Precision Colour: Pink/White Size: 2
Wilson£79.104.7★
HEAD Novak 17 Tennis Racket Black 2-3 Years
HEAD£14.964.7★
MOVEMATE Tennis-Trainer Set with Wilson Tennis Ball | Innovative ball game for outdoors in the garden in the park for children & adults | Incl. transport bag & exercise videos
MOVEMATE£21.383.8★
What buyers say about tennis rackets
What buyers praise and complain about, mined from review topics.What buyers love
“Rackets are decent quality”
“Great racket for beginners”
“The rackets feel lightweight”
“Great value”
“Fits most rackets”
“durable”
“Grips are nice and comfortable”
“Great all rounder”
“Works Great”
“Tennis Rackets are good”
What buyers complain about
“Not great quality”
“the string snapped from the ball”
“Tiny”
“Broke after 5 minutes of use”
“Rubber on handles quickly broke off”
“the grip is coming away”
“More expensive than other options”
“That said this is misleading - It should say '10" mini Dunlop FX500 tennis racket' for display only”
“The little bit for games has not attached at all so I threw it out”
“The grip is staining my hand”
Top return reasons
Common questions
- Is tennis rackets profitable to sell on Amazon United Kingdom?
- The niche generates £463K/yr across 60 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +84.9%. Flapen's verdict: Worth a look (69/100).
- How competitive is the tennis rackets niche?
- 19 brands and 51 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in tennis rackets?
- Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Size-Overall. The return rate is 1.0%.
- When does demand for tennis rackets peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- What does it cost to enter the tennis rackets niche?
- Listings span £5.63–£86.23; the average listing price is £31.77 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.