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Tennis Rackets

Pass

Tennis Rackets scores 69 out of 100, a Pass. Shoppers spend $463K a year here, search demand grew +84.9% this quarter, and returns run at 1.0% of orders.

Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£463K/yr718K searches / yr
90-day growth
+84.9%search demand this quarter
Competition
30%top-5 click share · 19 brands · 51 sellers

Flapen Score

Tennis Rackets against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis Rackets is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis Rackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis Rackets 718K times last year and spent an estimated £463K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months
718K
Growth, 90 days vs prior 90
+84.9%
Conversion, latest week
2.0%
Market size, estimated
£463Ka year
Peak month
July5.2× the quietest month
Top search term
tennis rackets377K searches a year

02 · Price

A sale here is worth £31.77.

Listings sell for £31.77 on average, from £5.63 to £86.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £31.77 that is £3K to £8K a year per listing.

Average price
£31.77inside the $15 to $100 sweet spot
Price range
£5.63–£86.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #82 within Tennis. It carries 288 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#82in Tennis
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
60

04 · Newcomers

Amazon counts 4 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tennis Rackets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

51

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

16%

  • Wilson38%
  • Senston23%
  • HEAD12%
  • Dunlop Sports5%
  • HIRALIY3%
  • Racketworld3%
  • Open — no brand owns it (13 brands, 16%)

Demand

Tennis Rackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Tennis Rackets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis rackets377K/yr
  • tennis racket142K/yr
  • wilson tennis racket48K/yr
  • adults tennis racket24K/yr
  • tennis rackets adult16K/yr
  • adult tennis racket12K/yr
  • tennis racquets19K/yr
  • head tennis rackets15K/yr
  • mens tennis racket8K/yr
  • wilson tennis rackets8K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis Rackets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.15

Not great quality

and a cheap quality plastic container

Low price low quality product

Strap/String Quality11%−0.15

the string snapped from the ball

String snapped after 1st play

the case is very poor quality, the strap and zip both broke on the first use

Size-Overall9%−0.13

Tiny

These tennis rackets are quite small

Little

Durability7%−0.05

Broke after 5 minutes of use

it gets worn quickly

Fell apart the first time of use

Handle Quality6%−0.09

Rubber on handles quickly broke off

The wrapping on the handles came off within 10 minutes leaving plastic that pinched your hand while you played

Love

Quality-Overall31%−0.15

Rackets are decent quality

Good value and well-made

Good Quality

Suitability Beginner14%+1.33

Great racket for beginners

Great for beginners like me

as a beginner set

Weight Light14%+1.35

The rackets feel lightweight

The rackets themselves are quite light

Lightweight

Value For Money11%+0.72

Great value

Excellent value for money

Good value

Size-Overall4%−0.13

Fits most rackets

I got the 19 for my 3.5year old which is good for her little hands

Perfect for 10-14 year olds

Return

1.0% Return rate 55% Fixable by listing

Size-Overall41%▆█▆▆▆▆

Tiny

These tennis rackets are quite small

Little

Quality-Overall16%▇▂▅▅▆█

Not great quality

and a cheap quality plastic container

Low price low quality product

Functionality-Overall7%█▆▃▇▄▃
Value For Money4%█▁▃▄▆▃

More expensive than other options

I just think the price is too much still though

not worth half pound

Strap/String Quality3%▁▁▂▅█▅

the string snapped from the ball

String snapped after 1st play

the case is very poor quality, the strap and zip both broke on the first use

FAQ

Common Tennis Rackets questions

Answered from the same tracked data.