Walking Pad
MaybeShoppers spend $8.9M a year here. But demand is soft, at -30.3% this quarter, so Walking Pad is a Maybe.
- Flapen Score
- 50 / 100Ranks 386 of 792 Sports & Outdoors niches · on the category median50
- Market size
- £8.9M/yr10.1M searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 15 sellers
Flapen Score
Walking Pad against its category
The dotted line is the Sports & Outdoors average. Past it, Walking Pad is stronger. Inside it, weaker.
Market
The Walking Pad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walking Pad 10.1M times last year and spent an estimated £8.9M. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.9M a year.
- Searches, last 12 months
- 10.1M
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £8.9Ma year
- Peak month
- January2.8× the quietest month
- Top search term
- walking pad4.9M searches a year
02 · Price
A sale here is worth £88.28.
Listings sell for £88.28 on average, from £74.33 to £122.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £88.28 that is £265K to £353K a year per listing.
- Average price
- £88.28inside the $15 to $100 sweet spot
- Price range
- £74.33–£122.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £265K–£353K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #661 within Fitness. It carries 243 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 56%
- Out of stock, average day
- 30.0%
- Average rank
- #661in Fitness
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 243per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 9 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Walking Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Treadmill Walking Pad Running Machine - Treadmills for Home Foldable Under Desk Walkingpad with Handle Folding for Heavy People Foldaway Portable Compact Indoor Flat 10Km/h Electric Machines
- Price
- £122.25
- Rating
- 4.5/5
- Reviews
- 1,210
- Age
- 1y ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £84.75
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago

Superun Raceable Walking Pad with App Control Under Desk Treadmill for Smart Devices with Training Courses and AI Training Max 136KG 159KG Suitable for Heavy People Door to Door Delivery
- Price
- £74.33
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 8mo ago

MJWW Walking Pad Treadmill with 6% Incline Foldable Under Desk Treadmills
- Price
- £75.97
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 8mo ago

Cardirun Walking Pad with Incline 6 in 1 Folding Treadmills 3 Controls
- Price
- £110.14
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 10mo ago
Trending
90-day click momentum
Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago

Lacuffy Walking Pad with 6% Incline Under Desk Treadmill Max 136kg Walking Treadmill Smart App Control 2.5HP with AI Training and Multi-Runner Races
- Price
- £77.55
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 5mo ago

Superun Raceable 6% Incline Walking Pad 6/12km/h Foldable Treadmill
- Price
- £74.54
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 1mo ago

Folable Walking Pad with 15% Incline 3.0HP Under Desk Treadmill for Home
- Price
- £80.21
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 9mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago
Newest
by launch date
Superun Raceable 6% Incline Walking Pad 6/12km/h Foldable Treadmill
- Price
- £74.54
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 1mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £108.55
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1mo ago

Lacuffy Walking Pad with 6% Incline Treadmill for Home Foldable
- Price
- £75.26
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 2mo ago

Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
- Price
- £79.47
- Rating
- 3.7/5
- Reviews
- 44
- Age
- 2mo ago

Superun 6-12% Auto Incline Treadmills for Home 12-18km/h Foldable Treadmill
- Price
- £109.53
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Superun42%
- Zeporix31%
- MJWW8%
- Lacuffy7%
- Cardirun5%
- YIMUYIMU2%
- Open — no brand owns it (3 brands, 6%)
Demand
Walking Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Search terms
Top Walking Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walking pad4.9M/yr
- treadmill1.9M/yr
- treadmills for home foldable746K/yr
- walking pad with incline582K/yr
- treadmills for home289K/yr
- treadmills210K/yr
- foldable treadmill185K/yr
- folding treadmill188K/yr
- walking treadmill171K/yr
- running machines for home143K/yr
Reviews and returns
What reviews say buyers love and hate about Walking Pad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very loud
It is a little noisy
jeez its loud
now failing
Broke after a short period
Broken after about 6 weeks
it started smelling like burning plastic within 20 minutes
Burning smell
it develops a strong burning smell
Does not work properluly
it was disappointing that the product itself did not function as expected
Doesnt work
heavier than expected
is extremely heavy
very very heavy
Love
worth every penny
Excellent value for money
Best for the price
Excellent Quality
Build quality looks solid
the build quality is excellent
good for daily walking
Great for exercise
gives a good walking workout
Easy to Use
easy to follow
easy to move
It is not noisy
the noise level was low
doesnt make noise
Return
1.4% Return rate 27% Fixable by listing
The Wheels are small
Too small
It is quite narrow
Does not work properluly
it was disappointing that the product itself did not function as expected
Doesnt work
Very loud
It is a little noisy
jeez its loud
Some screws where missing
the underneath of the screen hard plastic bit was cracked in half
does not work it has a electrical fault
heavier than expected
is extremely heavy
very very heavy
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walking Pad questions
Answered from the same tracked data.









