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Football Goal

Pass

Football Goal scores 73 out of 100, a Pass. Shoppers spend $724K a year here, search demand grew +95.3% this quarter, and returns run at 0.6% of orders.

Flapen Score
73
73 / 100
Top 1% of 792 Sports & Outdoors niches · +23 vs the category median of 50
Market size
£724K/yr1.4M searches / yr
90-day growth
+95.3%search demand this quarter
Competition
42%top-5 click share · 24 brands · 32 sellers

Flapen Score

Football Goal against its category

The dotted line is the Sports & Outdoors average. Past it, Football Goal is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Goal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Goal 1.4M times last year and spent an estimated £724K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £724K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+95.3%
Conversion, latest week
1.7%
Market size, estimated
£724Ka year
Peak month
May4.1× the quietest month
Top search term
football goal414K searches a year

02 · Price

A sale here is worth £31.48.

Listings sell for £31.48 on average, from £8.20 to £76.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £31.48 that is £8K to £16K a year per listing.

Average price
£31.48inside the $15 to $100 sweet spot
Price range
£8.20–£76.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #53 within Football. It carries 853 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
60%
Out of stock, average day
3.8%
Average rank
#53in Football
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
853per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Football Goal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

42%

Top 20: 80%

Open market

36%

  • FORZA17%
  • Football Flick14%
  • Dreamon12%
  • RUNBOW7%
  • Happy Jump7%
  • MAXVINI7%

Demand

Football Goal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Football Goal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football goal414K/yr
  • goal128K/yr
  • football net104K/yr
  • football goals111K/yr
  • football goals for kids85K/yr
  • goal posts for garden58K/yr
  • football goals for the garden58K/yr
  • football nets for garden50K/yr
  • kids football goal46K/yr
  • forza goal34K/yr

Reviews and returns

What reviews say buyers love and hate about Football Goal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.39

Poor fit

Bigger than expected

Too small

Strength15%−0.22

Flimsy

Not sturdy

Not strong enough

Durability15%−0.18

I would have expected it to be much more durable

Broke easily

yet it has already ripped

Quality-Overall12%+1.82

Feels cheap,

Bad quality

the net is really low quality if it can't take a few shots from a 9 year old

Assembly/Installation9%−0.06

Its difficult to put together

Impossible to assemble

Also don't assemble as easily

Love

Quality-Overall33%+1.82

Good stong product

Excellent product

so it's great build quality

Value For Money18%+0.95

Good value

Great value for money

Good value for money

Size-Overall13%+0.39

fits well and true to size

Good size

good size for early teens

Fun/Entertainment Experience8%+0.79

this was alot of fun to play with

kids enjoy playing with it

Good fun item for the kids

Advertised Vs Actual Product5%+0.46

As described

Perfect description

Does as described

Return

0.6% Return rate 61% Fixable by listing

Size-Overall48%▂▇▆▇██

Poor fit

Bigger than expected

Too small

Defective Material/Parts11%█▅▅▄▃▄
Quality-Overall6%▆█▂▃▄▄

Feels cheap,

Bad quality

the net is really low quality if it can't take a few shots from a 9 year old

Assembly/Installation5%▅▁█▆▂▆

Its difficult to put together

Impossible to assemble

Also don't assemble as easily

Advertised Vs Actual Product5%█▁▅▅▅▂

FAQ

Common Football Goal questions

Answered from the same tracked data.