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Football Goal

Pass

Football Goal scores 73 out of 100, a Pass. Shoppers spend an estimated $724K a year here, search demand grew +95.3% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 792 Sports & Outdoors niches · +23 vs the category median of 50
Market size
£724K/yr1.4M searches / yr
90-day growth
+95.3%search demand this quarter
Competition
42%top-5 click share · 24 brands · 32 sellers

Flapen Score

Football Goal against its category

The dotted line is the Sports & Outdoors average. Past it, Football Goal is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Goal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Goal 1.4M times last year and spent an estimated £724K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £724K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+95.3%
Conversion, latest week
1.7%
Market size, estimated
£724Ka year
Peak month
May4.1× the quietest month
Top search term
football goal414K searches a year

02 · Price

A sale here is worth £31.48.

Listings sell for £31.48 on average, from £8.20 to £76.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £31.48 that is £8K to £16K a year per listing.

Average price
£31.48inside the $15 to $100 sweet spot
Price range
£8.20–£76.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #53 within Football. It carries 853 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
60%
Out of stock, average day
3.8%
Average rank
#53in Football
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
853per listing
Listings tracked
42

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Football Goal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Est. top-5 brand share

57%

Top 20: 97%

Est. top-5 click share

42%

Top 20: 80%

Open market

36%

  • FORZA17%
  • Football Flick14%
  • Dreamon12%
  • RUNBOW7%
  • Happy Jump7%
  • MAXVINI7%

Demand

Football Goal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Football Goal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football goal414K/yr
  • goal128K/yr
  • football net104K/yr
  • football goals111K/yr
  • football goals for kids85K/yr
  • goal posts for garden58K/yr
  • football goals for the garden58K/yr
  • football nets for garden50K/yr
  • kids football goal46K/yr
  • forza goal34K/yr

Reviews and returns

What reviews say buyers love and hate about Football Goal

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Poor fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Football Goal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data