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Golf Mat

Maybe

An estimated 0.9% of orders come back. But the top 5 products take 82% of clicks, so Golf Mat is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£209K/yr271K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
82%top-5 click share · 8 brands · 12 sellers

Flapen Score

Golf Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Golf Mat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Mat 271K times last year and spent an estimated £209K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
2.4%
Market size, estimated
£209Ka year
Peak month
November1.9× the quietest month
Top search term
golf mat114K searches a year

02 · Price

A sale here is worth £31.95.

Listings sell for £31.95 on average, from £11.98 to £83.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £31.95 that is £8K to £16K a year per listing.

Average price
£31.95inside the $15 to $100 sweet spot
Price range
£11.98–£83.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #20 within Golf. It carries 555 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
2.1%
Average rank
#20in Golf
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Golf Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

7%

  • CHAMPKEY47%
  • Artificial Grass Direct17%
  • BettGolf11%
  • Vocaris7%
  • SAPLIZE7%
  • LynxFlex5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Golf Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Golf Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • golf mat114K/yr
  • golf practice mat49K/yr
  • golf hitting mat23K/yr
  • golf matt outdoor golf practice mat23K/yr
  • golf mats21K/yr
  • golf training mat17K/yr
  • golf matt9K/yr
  • golf chipping mat8K/yr
  • chipping mat for golf4K/yr
  • golf mat practice3K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Mat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
0.9%of orders come back
“Cheap and started to fall apart on the first use”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Golf Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data