Skip to content

Scooter

Pass

Scooter scores 72 out of 100, a Pass. Shoppers spend an estimated $943K a year here, search demand grew +29.4% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 792 Sports & Outdoors niches · +22 vs the category median of 50
Market size
£943K/yr2.3M searches / yr
90-day growth
+29.4%search demand this quarter
Competition
19%top-5 click share · 49 brands · 88 sellers

Flapen Score

Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Scooter is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scooter 2.3M times last year and spent an estimated £943K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £943K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
1.0%
Market size, estimated
£943Ka year
Peak month
November3.0× the quietest month
Top search term
scooter544K searches a year

02 · Price

A sale here is worth £39.85.

Listings sell for £39.85 on average, from £10.67 to £162.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £39.85 that is £4K to £10K a year per listing.

Average price
£39.85inside the $15 to $100 sweet spot
Price range
£10.67–£162.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #27 within Skates, Skateboards & Scooters. It carries 1,153 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
70%
Out of stock, average day
10.2%
Average rank
#27in Skates, Skateboards & Scooters
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,153per listing
Listings tracked
127

04 · Newcomers

14 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
14Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scooter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£19K£38K£57K£75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

88

Est. top-5 brand share

32%

Top 20: 80%

Est. top-5 click share

19%

Top 20: 46%

Open market

63%

  • Ozbozz7%
  • ToyStar7%
  • Trendi6%
  • ZINC6%
  • Welmotive5%
  • BOLDCUBE5%

Demand

Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Scooter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scooter544K/yr
  • scooter for kids ages 8-12369K/yr
  • scooter for kids ages 4-7214K/yr
  • stunt scooter215K/yr
  • kids scooter164K/yr
  • adult scooter92K/yr
  • scooters83K/yr
  • scooter adult68K/yr
  • 3 wheel scooter66K/yr
  • girls scooter59K/yr

Reviews and returns

What reviews say buyers love and hate about Scooter

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
1.1%of orders come back
“Broke just after a month”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scooter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data