Scooter
PassScooter scores 72 out of 100, a Pass. Shoppers spend an estimated $943K a year here, search demand grew +29.4% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 792 Sports & Outdoors niches · +22 vs the category median of 5072
- Market size
- £943K/yr2.3M searches / yr
- 90-day growth
- +29.4%search demand this quarter
- Competition
- 19%top-5 click share · 49 brands · 88 sellers
Flapen Score
Scooter against its category
The dotted line is the Sports & Outdoors average. Past it, Scooter is stronger. Inside it, weaker.
Market
The Scooter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scooter 2.3M times last year and spent an estimated £943K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £943K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +29.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £943Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- scooter544K searches a year
02 · Price
A sale here is worth £39.85.
Listings sell for £39.85 on average, from £10.67 to £162.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £39.85 that is £4K to £10K a year per listing.
- Average price
- £39.85inside the $15 to $100 sweet spot
- Price range
- £10.67–£162.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #27 within Skates, Skateboards & Scooters. It carries 1,153 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 70%
- Out of stock, average day
- 10.2%
- Average rank
- #27in Skates, Skateboards & Scooters
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,153per listing
- Listings tracked
- 127
04 · Newcomers
14 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Scooter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RideStar Cruise Kids 3 Wheel Scooter Blue
- Price
- £19.80
- Rating
- 4.3/5
- Reviews
- 3,474
- Age
- 6y ago

Trendi Pro Stunt Scooter | 360 Spin Handlebar Freestyle With ABEC-7 Bearings | Durable Street Tricks for Boys Girls & Teens Age 6+
- Price
- £23.42
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago

TENBOOM Kids Scooter Ages 6-12 Adjustable Handlebar Light Up Black
- Price
- £26.33
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 4y ago

Ozbozz SV13988 Unicorn Scooter with 2 Light up Wheels Pink Purple Silver
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 4,949
- Age
- 8y ago

Ozbozz NEBULUS SCOOTER - Black and Blue - Chrome Finish
- Price
- £16.33
- Rating
- 4.0/5
- Reviews
- 416
- Age
- 7y ago
Trending
estimated 90-day click momentum
BEOSIOR Kick Scooter 2-Wheel Foldable Scooter for Kids Ages 8-12 With Adjustable Handlebar Adult Scooter for up 100kg Boys & Girls
- Price
- £30.70
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago

fanado Scooter for Kids Ages 8-12 Teens & Adults - Lightweight Foldable 200mm Big Wheels Hand Brake & Bell 4 Adjustable Height Levels Perfect for School Campus and Park Rides
- Price
- £38.05
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

BOLDCUBE Beginner Stunt Scooter for Kids Ages 8-12 6-12 Years - Lightweight Aluminium Deck 360 Spin 100mm ABEC 7 Wheels - Micro Crystallised Grip Quad Bolt Clamp - 2.9kg Freestyle Kids Scooter
- Price
- £38.17
- Rating
- 4.6/5
- Reviews
- 2,692
- Age
- 7y ago

Scooter for Kids Ages 6+ Year Old TONBUX Kids Scooter for Girls Boys Teens Easy Folding Scooters with 200mm Big Wheels & Fully Height Adjustable & Dual Suspension & Carry Strap Load up to 100Kg
- Price
- £36.60
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

Kick Scooter for Kids Ages 6+ Teens & Adults Adjustable Handlebars Rear Brake Big Wheel Foldable Scooter for Indoor & Outdoor (Pink)
- Price
- £40.16
- Rating
- 3.6/5
- Reviews
- 92
- Age
- 1y ago
Newest
by launch date
fanado Scooter for Kids Ages 8-12 Teens & Adults - Lightweight Foldable 200mm Big Wheels Hand Brake & Bell 4 Adjustable Height Levels Perfect for School Campus and Park Rides
- Price
- £38.05
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Zoom Cruzer Kids 3 Wheel Scooter - Light Up Scooter For Boys Age 4-8
- Price
- £22.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 10mo ago

Zoom Cruzer Kids 3 Wheel Scooter - Light Up Scooter For Girls Age 4-8
- Price
- £23.87
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 10mo ago

BEOSIOR Kick Scooter 2-Wheel Foldable Scooter for Kids Ages 8-12 With Adjustable Handlebar Adult Scooter for up 100kg Boys & Girls
- Price
- £30.70
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago

FREEDARE Foldable Kick Scooter for Ages 8-12 Kids Teens Adults Pink
- Price
- £41.52
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
49 rising
Sellers
88
Est. top-5 brand share
32%
Top 20: 80%
Est. top-5 click share
19%
Top 20: 46%
Open market
63%
- Ozbozz7%
- ToyStar7%
- Trendi6%
- ZINC6%
- Welmotive5%
- BOLDCUBE5%
Demand
Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Scooter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scooter544K/yr
- scooter for kids ages 8-12369K/yr
- scooter for kids ages 4-7214K/yr
- stunt scooter215K/yr
- kids scooter164K/yr
- adult scooter92K/yr
- scooters83K/yr
- scooter adult68K/yr
- 3 wheel scooter66K/yr
- girls scooter59K/yr
Reviews and returns
What reviews say buyers love and hate about Scooter
We read the reviews and the return reasons for every product selling here.
“Broke just after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scooter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









