Scooter
PassScooter scores 72 out of 100, a Pass. Shoppers spend $943K a year here, search demand grew +29.4% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 72 / 100Top 1% of 792 Sports & Outdoors niches · +22 vs the category median of 5072
- Market size
- £943K/yr2.3M searches / yr
- 90-day growth
- +29.4%search demand this quarter
- Competition
- 19%top-5 click share · 49 brands · 88 sellers
Flapen Score
Scooter against its category
The dotted line is the Sports & Outdoors average. Past it, Scooter is stronger. Inside it, weaker.
Market
The Scooter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scooter 2.3M times last year and spent an estimated £943K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 72 out of 100, a Pass.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £943K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +29.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £943Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- scooter544K searches a year
02 · Price
A sale here is worth £39.85.
Listings sell for £39.85 on average, from £10.67 to £162.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £39.85 that is £4K to £10K a year per listing.
- Average price
- £39.85inside the $15 to $100 sweet spot
- Price range
- £10.67–£162.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #27 within Skates, Skateboards & Scooters. It carries 1,153 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 70%
- Out of stock, average day
- 10.2%
- Average rank
- #27in Skates, Skateboards & Scooters
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,153per listing
- Listings tracked
- 127
04 · Newcomers
Amazon counts 14 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Scooter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RideStar Cruise Kids 3 Wheel Scooter Blue
- Price
- £19.80
- Rating
- 4.3/5
- Reviews
- 3,474
- Age
- 6y ago
Trendi Pro Stunt Scooter | 360 Spin Handlebar Freestyle With ABEC-7 Bearings | Durable Street Tricks for Boys Girls & Teens Age 6+
- Price
- £23.42
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago
TENBOOM Kids Scooter Ages 6-12 Adjustable Handlebar Light Up Black
- Price
- £26.33
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 4y ago
Ozbozz SV13988 Unicorn Scooter with 2 Light up Wheels Pink Purple Silver
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 4,949
- Age
- 8y ago
Ozbozz NEBULUS SCOOTER - Black and Blue - Chrome Finish
- Price
- £16.33
- Rating
- 4.0/5
- Reviews
- 416
- Age
- 7y ago
Trending
90-day click momentum
BEOSIOR Kick Scooter 2-Wheel Foldable Scooter for Kids Ages 8-12 With Adjustable Handlebar Adult Scooter for up 100kg Boys & Girls
- Price
- £30.70
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago
fanado Scooter for Kids Ages 8-12 Teens & Adults - Lightweight Foldable 200mm Big Wheels Hand Brake & Bell 4 Adjustable Height Levels Perfect for School Campus and Park Rides
- Price
- £38.05
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago
BOLDCUBE Beginner Stunt Scooter for Kids Ages 8-12 6-12 Years - Lightweight Aluminium Deck 360 Spin 100mm ABEC 7 Wheels - Micro Crystallised Grip Quad Bolt Clamp - 2.9kg Freestyle Kids Scooter
- Price
- £38.17
- Rating
- 4.6/5
- Reviews
- 2,692
- Age
- 7y ago
Scooter for Kids Ages 6+ Year Old TONBUX Kids Scooter for Girls Boys Teens Easy Folding Scooters with 200mm Big Wheels & Fully Height Adjustable & Dual Suspension & Carry Strap Load up to 100Kg
- Price
- £36.60
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Kick Scooter for Kids Ages 6+ Teens & Adults Adjustable Handlebars Rear Brake Big Wheel Foldable Scooter for Indoor & Outdoor (Pink)
- Price
- £40.16
- Rating
- 3.6/5
- Reviews
- 92
- Age
- 1y ago
Newest
by launch datefanado Scooter for Kids Ages 8-12 Teens & Adults - Lightweight Foldable 200mm Big Wheels Hand Brake & Bell 4 Adjustable Height Levels Perfect for School Campus and Park Rides
- Price
- £38.05
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago
Zoom Cruzer Kids 3 Wheel Scooter - Light Up Scooter For Boys Age 4-8
- Price
- £22.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 10mo ago
Zoom Cruzer Kids 3 Wheel Scooter - Light Up Scooter For Girls Age 4-8
- Price
- £23.87
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 10mo ago
BEOSIOR Kick Scooter 2-Wheel Foldable Scooter for Kids Ages 8-12 With Adjustable Handlebar Adult Scooter for up 100kg Boys & Girls
- Price
- £30.70
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago
FREEDARE Foldable Kick Scooter for Ages 8-12 Kids Teens Adults Pink
- Price
- £41.52
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
88
Top-5 brand share
32%
Top 20: 80%
Top-5 click share
19%
Top 20: 46%
Open market
63%
- Ozbozz7%
- ToyStar7%
- Trendi6%
- ZINC6%
- Welmotive5%
- BOLDCUBE5%
Demand
Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Scooter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scooter544K/yr
- scooter for kids ages 8-12369K/yr
- scooter for kids ages 4-7214K/yr
- stunt scooter215K/yr
- kids scooter164K/yr
- adult scooter92K/yr
- scooters83K/yr
- scooter adult68K/yr
- 3 wheel scooter66K/yr
- girls scooter59K/yr
Reviews and returns
What reviews say buyers love and hate about Scooter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke just after a month
Broken within weeks of getting it
Broke
Extremely poor quality
Mr. It was really low quality
Bad quality and broke several times
Far too small
small for bigger kids
we didnt know it would be huge
Very bulky and heavy
Too heavy
It is heavy than expected
doesnt turn properly
Not working
Won't turn on
Love
Excellent product
Strong build quality
solid build quality
Good value for money
Good for price
Excellent value for money
Easy to use
folds up easy
easy to handle
it feels durable enough to handle daily adventures
Very durable
Very durable and quality material used in making this, sturdy; easy to assemble, comes in different color; and has this lightening at the tyre
having fun – were really happy with it
fun to ride
Endless fun
Return
1.1% Return rate 46% Fixable by listing
Far too small
small for bigger kids
we didnt know it would be huge
doesnt turn properly
Not working
Won't turn on
Extremely poor quality
Mr. It was really low quality
Bad quality and broke several times
Shame handle bars twist wen
The handle piece is not go in
Handle don't turn
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scooter questions
Answered from the same tracked data.