cricket bat
Worth a lookShows a thin review moat (27 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible26.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£36.53avg listing price — sweet spot $15–$100
Growth
Great+63.7%90-day search growth — must beat 0% to launch
Price range
Good£8.01–£125.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£104K£104K/yr · 267K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cricket bat is a £104K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cricket bat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 69%
- Out of stock
- 8.2%
- Avg brand age
- 59 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
4%
- Kookaburra58%
- Ram Cricket20%
- Power Play7%
- FORTRESS5%
- FORZA4%
- Maxx Cricket2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×
Top cricket bat search terms
- cricket bat177K/yr
- cricket bats24K/yr
- kookaburra cricket bat17K/yr
- junior cricket bat8K/yr
- size 4 cricket bat6K/yr
- cricket bat size 56K/yr
- size 3 cricket bat6K/yr
- size 5 cricket bat5K/yr
- adult cricket bat5K/yr
- cricket bat size 34K/yr
Top cricket bat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kookaburra Rapid 10.1 Junior Cricket Bat Size 5 Red/Blue
Kookaburra£32.554.6★9 rev
Kookaburra Rapid 10.1 Junior Cricket Bat Size 4 Red/Blue
Kookaburra£33.154.6★9 rev
Ram Cricket -Crazy Cricket Bat Size 4 Pro balanced durable plastic design
Ram Cricket£11.354.5★40 rev
Kookaburra Prism 10.1 Junior Cricket Bat Size 4 Holographic
Kookaburra£30.293.5★2 rev
Powerplay Plastic Cricket Set Size 1 for Kids Lightweight Ball Stumps & Bat Fun Outdoor Cricket Set
Power Play£13.304.4★44 rev
Newest
by launch date
FORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 4)
FORZA£19.245 rev
FORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 5)
FORZA£18.945 rev
Kookaburra Ghost 9.1 Junior Cricket Bat - Size 6 White
Kookaburra£40.591 rev
Kookaburra Kahuna 9.1 Junior Cricket Bat - Size h Harrow Lime
Kookaburra£37.922 rev
Kookaburra Kahuna 9.1 Junior Cricket Bat - Size 4 Lime
Kookaburra£39.033 rev
Trending
90-day click momentumFORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 5)
FORZA£18.943.6★
FORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 4)
FORZA£19.243.6★
Kookaburra Rapid 10.1 Junior Cricket Bat Size 4 Red/Blue
Kookaburra£33.154.6★
Kookaburra Prism 10.1 Junior Cricket Bat Size 2 Holographic
Kookaburra£31.865.0★
Kookaburra Rapid 10.1 Junior Cricket Bat Size 5 Red/Blue
Kookaburra£32.554.6★
What buyers say about cricket bat
What buyers praise and complain about, mined from review topics.What buyers love
“That said the bat is as advertised”
“Good size”
“extremely good value”
“Strong wood”
“For kids beginner”
“Great product lots of fun playing cricket indoors and outdoors”
“Good product”
“the bat feels sturdy”
“Family fun”
What buyers complain about
“Just shocking quality”
“nit to heavy”
“Very misleading pictures I wouldnt recommend this cheap product”
“The first time we used it the bat handle broke”
“It's narrow, so you need to concentrate”
Top return reasons
Common questions
- Is cricket bat profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 32 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the cricket bat niche?
- 10 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cricket bat?
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for cricket bat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.
- What does it cost to enter the cricket bat niche?
- Listings span £8.01–£125.00; the average listing price is £36.53 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.