Skip to content

Cricket Bat

Maybe

The average product has only 27 reviews. But buyers convert on only 1.1% of searches, so Cricket Bat is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£104K/yr267K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
44%top-5 click share · 10 brands · 38 sellers

Flapen Score

Cricket Bat against its category

The dotted line is the Sports & Outdoors average. Past it, Cricket Bat is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricket Bat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricket Bat 267K times last year and spent an estimated £104K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
1.1%
Market size, estimated
£104Ka year
Peak month
May4.4× the quietest month
Top search term
cricket bat177K searches a year

02 · Price

A sale here is worth £36.53.

Listings sell for £36.53 on average, from £8.01 to £125.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.53 that is £0 to £4K a year per listing.

Average price
£36.53inside the $15 to $100 sweet spot
Price range
£8.01–£125.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #18 within Cricket. It carries 27 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
59%
Out of stock, average day
8.2%
Average rank
#18in Cricket
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cricket Bat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

4%

  • Kookaburra58%
  • Ram Cricket20%
  • Power Play7%
  • FORTRESS5%
  • FORZA4%
  • Maxx Cricket2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Cricket Bat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Cricket Bat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricket bat177K/yr
  • cricket bats24K/yr
  • kookaburra cricket bat17K/yr
  • junior cricket bat8K/yr
  • size 4 cricket bat6K/yr
  • cricket bat size 56K/yr
  • size 3 cricket bat6K/yr
  • size 5 cricket bat5K/yr
  • adult cricket bat5K/yr
  • cricket bat size 34K/yr

Reviews and returns

What reviews say buyers love and hate about Cricket Bat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.44

Just shocking quality

Awful very cheap quality and very small

Not the good quality

Weight Heavy21%−0.02

nit to heavy

seems slightly on the heavy side

Advertised Vs Actual Product14%+0.22

Very misleading pictures I wouldnt recommend this cheap product

what we received wasnt like what was pictured

Durability14%−0.25

The first time we used it the bat handle broke

Size-Overall14%

It's narrow, so you need to concentrate

Love

Advertised Vs Actual Product21%+0.22

That said the bat is as advertised

Product as described

Everything that is said is right

Size-Overall19%

Good size

We've had lots of fun in the garden with this cricket set, it's a nice size for my kids aged 10 and 7

Looks like a good size set for my 5 year old

Value For Money10%+1.03

extremely good value

Value for Money

Good fun for the price

Wood Quality8%+0.81

Strong wood

Suitability Beginner8%+0.81

For kids beginner

Return

0.2% Return rate 79% Fixable by listing

Size-Overall67%▇▇█▇██

It's narrow, so you need to concentrate

Quality-Overall6%▁▁▁▄█▂

Just shocking quality

Awful very cheap quality and very small

Not the good quality

Value For Money3%▁█▁▂▄▃
Weight Heavy3%▁▆█▂▂▂

nit to heavy

seems slightly on the heavy side

Advertised Vs Actual Product2%▁▁▁▅▄█

Very misleading pictures I wouldnt recommend this cheap product

what we received wasnt like what was pictured

FAQ

Common Cricket Bat questions

Answered from the same tracked data.