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Shin Pads

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at +0.7% this quarter, so Shin Pads is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£394K/yr1.4M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
25%top-5 click share · 32 brands · 93 sellers

Flapen Score

Shin Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Shin Pads is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shin Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shin Pads 1.4M times last year and spent an estimated £394K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
2.5%
Market size, estimated
£394Ka year
Peak month
September3.0× the quietest month
Top search term
shin pads463K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £4.95 to £35.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £10.86 that is £3K to £5K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£4.95–£35.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #34 within Football. It carries 1,343 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#34in Football
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
80

04 · Newcomers

4 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Shin Pads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

93

Est. top-5 brand share

55%

Top 20: 95%

Est. top-5 click share

25%

Top 20: 59%

Open market

39%

  • Mitre13%
  • LION SPORTSWEAR12%
  • NIKE11%
  • nnOuOnn10%
  • Kenmohuo8%
  • adidas7%

Demand

Shin Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Shin Pads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shin pads463K/yr
  • shin pads boys206K/yr
  • kids shin pads107K/yr
  • shin guards98K/yr
  • flair shin pads34K/yr
  • shin pads kids75K/yr
  • shin pads mens55K/yr
  • football shin pads69K/yr
  • shin pad sleeves54K/yr
  • kids shin pads 7-832K/yr

Reviews and returns

What reviews say buyers love and hate about Shin Pads

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shin Pads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data