Skip to content

Shin Pads

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at +0.7% this quarter, so Shin Pads is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£394K/yr1.4M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
25%top-5 click share · 32 brands · 93 sellers

Flapen Score

Shin Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Shin Pads is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shin Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shin Pads 1.4M times last year and spent an estimated £394K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
2.5%
Market size, estimated
£394Ka year
Peak month
September3.0× the quietest month
Top search term
shin pads463K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £4.95 to £35.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £10.86 that is £3K to £5K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£4.95–£35.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #34 within Football. It carries 1,343 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#34in Football
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
80

04 · Newcomers

Amazon counts 4 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Shin Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

93

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

25%

Top 20: 59%

Open market

39%

  • Mitre13%
  • LION SPORTSWEAR12%
  • NIKE11%
  • nnOuOnn10%
  • Kenmohuo8%
  • adidas7%

Demand

Shin Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Shin Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shin pads463K/yr
  • shin pads boys206K/yr
  • kids shin pads107K/yr
  • shin guards98K/yr
  • flair shin pads34K/yr
  • shin pads kids75K/yr
  • shin pads mens55K/yr
  • football shin pads69K/yr
  • shin pad sleeves54K/yr
  • kids shin pads 7-832K/yr

Reviews and returns

What reviews say buyers love and hate about Shin Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.15

Ridiculously small

Very tight fit

Far too big

Durability7%−0.05

Ripped after 2 months

Fell apart

Have cracked over time

Quality-Overall5%+1.69

Not great quality

Poor quality

These are no good at all

Stitch/Finish/Polish4%−0.05

havent even hardly used these a the stitching at the back is coming away in exactly the same place on both shin pads- obviously a fault

one has already split at on the seam at the back so disappointing

unfortunately ours arrived stitched incorrectly

Value For Money4%+0.76

Not good for the price

it is a waste of money

Waste of money

Love

Size-Overall18%−0.15

true to size

Fit well

Fit like a glove

Comfort-Overall18%+1.42

My grandson says they are super comfy

Very comfortable

Comfortable to wear

Quality-Overall18%+1.69

Very well made item

High build quality

Excellent product

Value For Money11%+0.76

Excellent value for money

Worth every penny

Good for the money

Ease Of Use5%

Easy to use

Easy to get on

easy to get on

Return

3.1% Return rate 89% Fixable by listing

Size-Overall82%██████

Ridiculously small

Very tight fit

Far too big

Quality-Overall3%▁▃█▃▆▃

Not great quality

Poor quality

These are no good at all

Comfort-Overall2%▄▅█▅▆▃

Unfortunately, they were far too small when they arrived and couldnt be worn comfortably at all

He just didnt find them very comfortable

Not very comfortable for my child

Drop/Impact Protection2%▇▄▂▅▆█
Strap/String Quality1%▇▃█▄▅▃

The straps were digging into his skin

Ripped on strap after trying them on

FAQ

Common Shin Pads questions

Answered from the same tracked data.