Swimming Floats for Children

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

+47.7%

Conversion, latest week

3.4%

Market size, estimated

£245Ka year

Peak month

August2.8× the quietest month

Top search term

swimming float61K searches a year

Listings sell for £14.33 on average, from £5.78 to £34.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.33 that is £4K to £7K a year per listing.

Average price

£14.33under the $15 to $100 sweet spot

Price range

£5.78–£34.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #28 within Water Sports. It carries 1,230 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

1.6%

Average rank

#28in Water Sports

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,230per listing

Listings tracked

76

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months