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55

beyblade x

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 59Growth 53Conversion 13Competition 83Returns 96Price range 75Avg price 76Brand share 0Review moat 68Quality gap 42

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great£15.54

avg listing price — sweet spot $15–$100

Price range

Great£6.18–£40.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good795.98

avg incumbent reviews — the moat a new listing must climb

Market size

Good£486K

£486K/yr · 3.0M searches

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, beyblade x is a £486K/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

beyblade x market data

Units sold / yr
60K–80K
avg 500–750/product
Revenue / yr
£932K–£1.2M
units × avg price
Conversion rate
1.0%
Avg BSR
#64
Page quality
0%
Prime
93%
Sponsored
41%
Out of stock
13.6%
Avg brand age
28 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

4 falling

Sellers

203

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

0%

  • Beyblade46%
  • Hasbro41%
  • DEZAWRTY7%
  • BGOVTAPO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.9×

Top beyblade x search terms

  • beyblade x1.6M/yr
  • beyblade719K/yr
  • bayblade x138K/yr
  • beyblades157K/yr
  • bey62K/yr
  • beyblade x hasbro54K/yr
  • beyblade x shark scale24K/yr
  • bayblade53K/yr
  • shark scale beyblade x24K/yr
  • beyblade x starter set22K/yr
All search terms

Top beyblade x products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£15K6%£29K9%£44K12%£58K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about beyblade x

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience29%

“Great toy”

Quality-Overall20%

“Good quality”

Value For Money10%

“Excellent value”

Gifting Purpose8%

“Great gift”

Advertised Vs Actual Product7%

“As advertised”

Durability4%

“It will not break I promise so worth it”

Strength4%

“have solid construction”

Suitability Beginner2%

“Good Beyblade for beginners”

Collectibles2%

“Great addition to any Bayblade X collection”

Ease Of Use1%

“Easy to use”

What buyers complain about

Durability31%

“Break easily”

Quality-Overall22%

“Very bad quality, only after a few days lots of broken parts and launcher”

Strength6%

“Very weak”

Defective Material/Parts5%

“this part is broken by the handle”

Size-Overall4%

“Doesnt fit together well”

Value For Money4%

“This cost over £30”

Add-Ons/Attachments4%

“as it wouldn't attach to either launcher”

Functionality-Overall2%

“second time something has issues really desapoting”

Ease Of Use2%

“No idea how to use this”

Material Quality2%

“HAZARDOUS ILLEGAL MATERIAL”

Top return reasons

Defective Material/Parts24%
Durability14%
Quality-Overall9%
Functionality-Overall9%
Gifting Purpose8%
Value For Money6%
Product Condition4%
Size-Overall3%
Mechanism Issues3%
Advertised Vs Actual Product2%

Common questions

Is beyblade x profitable to sell on Amazon United Kingdom?
The niche generates £486K/yr across 56 tracked products. 21 of 35 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the beyblade x niche?
4 brands and 203 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in beyblade x?
Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.8%.
When does demand for beyblade x peak?
Demand peaks in Jul–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the beyblade x niche?
Listings span £6.18–£40.91; the average listing price is £15.54 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.