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Beyblade X

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Beyblade X is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£486K/yr3.0M searches / yr
90-day growth
+24.1%search demand this quarter
Competition
32%top-5 click share · 4 brands · 203 sellers

Flapen Score

Beyblade X against its category

The dotted line is the Toys & Games average. Past it, Beyblade X is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beyblade X market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beyblade X 3.0M times last year and spent an estimated £486K. All 4 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
1.0%
Market size, estimated
£486Ka year
Peak month
July3.9× the quietest month
Top search term
beyblade x1.6M searches a year

02 · Price

A sale here is worth £15.54.

Listings sell for £15.54 on average, from £6.18 to £40.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £15.54 that is £8K to £12K a year per listing.

Average price
£15.54inside the $15 to $100 sweet spot
Price range
£6.18–£40.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #64 within Games & Accessories. It carries 796 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
93%
Out of stock, average day
13.6%
Average rank
#64in Games & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
796per listing
Listings tracked
56

04 · Newcomers

Amazon counts 21 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
21Amazon's first-year sales bar
Average brand age
28 months

Products

Top Beyblade X products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

203

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

0%

  • Beyblade46%
  • Hasbro41%
  • DEZAWRTY7%
  • BGOVTAPO6%

Demand

Beyblade X search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Beyblade X search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beyblade x1.6M/yr
  • beyblade719K/yr
  • bayblade x138K/yr
  • beyblades157K/yr
  • bey62K/yr
  • beyblade x hasbro54K/yr
  • beyblade x shark scale24K/yr
  • bayblade53K/yr
  • shark scale beyblade x24K/yr
  • beyblade x starter set22K/yr

Reviews and returns

What reviews say buyers love and hate about Beyblade X

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.12

Break easily

Broken within a hour

Broken

Quality-Overall22%−0.04

Very bad quality, only after a few days lots of broken parts and launcher

Bad quality

The build quality is very cheap

Strength6%−0.02

Very weak

Not sturdy enough for its purpose

the controller was weak and bit brittle, seen cracks which renders them unusable

Defective Material/Parts5%−0.02

this part is broken by the handle

Multiple parts defective

Its impossible to use the toy because the parts do not stay connected properly for playing

Size-Overall4%

Doesnt fit together well

the launchers are very small

tight

Love

Fun/Entertainment Experience29%+2.04

Great toy

Fun game

Great fun

Quality-Overall20%−0.04

Good quality

The build quality is top-notch

The build quality feels strong

Value For Money10%+0.43

Excellent value

Good price

good price for the set

Gifting Purpose8%+0.64

Great gift

Gift for my grandson

Great gift idea

Advertised Vs Actual Product7%+0.78

As advertised

As described

Exactly what he wanted

Return

0.8% Return rate 6% Fixable by listing

Defective Material/Parts24%▆▅▅█▆▇

this part is broken by the handle

Multiple parts defective

Its impossible to use the toy because the parts do not stay connected properly for playing

Durability14%▇█▇▆▆▇

Break easily

Broken within a hour

Broken

Quality-Overall9%▄▅▆▄█▅

Very bad quality, only after a few days lots of broken parts and launcher

Bad quality

The build quality is very cheap

Functionality-Overall9%█▄▆▄▇▇

second time something has issues really desapoting

Doesn't work so save your money

Gifting Purpose8%▄█▇▅▆▅

FAQ

Common Beyblade X questions

Answered from the same tracked data.