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Retro Games Console

Maybe

The products selling today average only 3.8★. But buyers convert on only 0.7% of searches, so Retro Games Console is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£723K/yr2.6M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
26%top-5 click share · 49 brands · 136 sellers

Flapen Score

Retro Games Console against its category

The dotted line is the Toys & Games average. Past it, Retro Games Console is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Games Console market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Games Console 2.6M times last year and spent an estimated £723K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £723K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.7%
Market size, estimated
£723Ka year
Peak month
December5.0× the quietest month
Top search term
retro games console616K searches a year

02 · Price

A sale here is worth £43.51.

Listings sell for £43.51 on average, from £10.10 to £460.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £43.51 that is £11K to £22K a year per listing.

Average price
£43.51inside the $15 to $100 sweet spot
Price range
£10.10–£460.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£11K–£22K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 57.0% of listings are out of stock. The average listing ranks #467 within Building & Construction Toys. It carries 777 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
87%
Out of stock, average day
57.0%
Average rank
#467in Building & Construction Toys
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
75

04 · Newcomers

Amazon counts 4 of last year's 46 launches as successful.

46 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Retro Games Console products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

136

Top-5 brand share

32%

Top 20: 76%

Top-5 click share

26%

Top 20: 60%

Open market

63%

  • Blidinner8%
  • Zexrow6%
  • SPORTARC6%
  • Bathgate6%
  • ZHISHAN5%
  • LEGO5%

Demand

Retro Games Console search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Retro Games Console search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro games console616K/yr
  • gameboy270K/yr
  • handheld games consoles232K/yr
  • retro handheld game console159K/yr
  • game boy138K/yr
  • r36s164K/yr
  • game console136K/yr
  • video games93K/yr
  • retro95K/yr
  • handheld console73K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Games Console

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.03

the quality is underwhelming

Cheaply made

Not great quality

Functionality-Overall12%−0.15

some do not work or are very slow

Wont power on

Doesn't work

Durability8%−0.10

Breaks easily

broke after a month

Broken before first use

Value For Money8%+0.92

Not worth the price tbh

Seriously overpriced

better priced when I purchased than elsewhere

Touch/Button Controls7%−0.04

no buttons work ATALL

even when playing a game the buttons arent great

the buttons are hard to press to navigate

Love

Fun/Entertainment Experience15%+1.52

Great fun

Really fun build

Hours of entertainment

Value For Money15%+0.92

Good for the money

Cheap price

Great value

Quality-Overall11%−0.03

the quality is exactly what youd expect from LEGO

Build quality is decent

screen quality is good

Ease Of Use6%+0.56

easy to play

Easy to use

Just easy to carry around with you

Design-Overall5%+0.53

Really enjoyed this build

Amazing build, bought it for my Boyfriend for Christmas, went together smoothly

Great build

Return

1.9% Return rate 25% Fixable by listing

Functionality-Overall21%▅▆▅█▇▅

some do not work or are very slow

Wont power on

Doesn't work

Size-Overall16%▃▁▂▂▂█

Poor Fit

these are too tight in Large size

Bit small

Quality-Overall8%▃▇▅▅▆█

the quality is underwhelming

Cheaply made

Not great quality

Charging7%▆▅▆▄█▄

Console doesnt hold charge for more than 6 minutes so can only be played whilst on Charge

rubbish came and does not even power on or charge

spare cable neither seem to charge

Defective Material/Parts6%█▄▇▅▆▃

FAQ

Common Retro Games Console questions

Answered from the same tracked data.