Skip to content

Retro Games Console

Maybe

The products selling today average only 3.8★. But buyers convert on only 0.7% of searches, so Retro Games Console is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£723K/yr2.6M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
26%top-5 click share · 49 brands · 136 sellers

Flapen Score

Retro Games Console against its category

The dotted line is the Toys & Games average. Past it, Retro Games Console is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Games Console market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Games Console 2.6M times last year and spent an estimated £723K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £723K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.7%
Market size, estimated
£723Ka year
Peak month
December5.0× the quietest month
Top search term
retro games console616K searches a year

02 · Price

A sale here is worth £43.51.

Listings sell for £43.51 on average, from £10.10 to £460.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £43.51 that is £11K to £22K a year per listing.

Average price
£43.51inside the $15 to $100 sweet spot
Price range
£10.10–£460.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£11K–£22K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 57.0% of listings are out of stock. The average listing ranks #467 within Building & Construction Toys. It carries 777 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
87%
Out of stock, average day
57.0%
Average rank
#467in Building & Construction Toys
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
75

04 · Newcomers

4 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Retro Games Console products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

136

Est. top-5 brand share

32%

Top 20: 76%

Est. top-5 click share

26%

Top 20: 60%

Open market

63%

  • Blidinner8%
  • Zexrow6%
  • SPORTARC6%
  • Bathgate6%
  • ZHISHAN5%
  • LEGO5%

Demand

Retro Games Console search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Retro Games Console search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • retro games console616K/yr
  • gameboy270K/yr
  • handheld games consoles232K/yr
  • retro handheld game console159K/yr
  • game boy138K/yr
  • r36s164K/yr
  • game console136K/yr
  • video games93K/yr
  • retro95K/yr
  • handheld console73K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Games Console

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“the quality is underwhelming”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retro Games Console questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data