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Japanese Pokemon Cards

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 99% of clicks, so Japanese Pokemon Cards is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£205K/yr231K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
45%top-5 click share · 6 brands · 96 sellers

Flapen Score

Japanese Pokemon Cards against its category

The dotted line is the Toys & Games average. Past it, Japanese Pokemon Cards is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Pokemon Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Pokemon Cards 231K times last year and spent an estimated £205K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.3%
Market size, estimated
£205Ka year
Peak month
November1.6× the quietest month
Top search term
japanese pokemon cards87K searches a year

02 · Price

A sale here is worth £38.45.

Listings sell for £38.45 on average, from £5.67 to £96.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £38.45 that is £4K to £10K a year per listing.

Average price
£38.45inside the $15 to $100 sweet spot
Price range
£5.67–£96.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #341 within Games & Accessories. It carries 368 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
7.1%
Average rank
#341in Games & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
368per listing
Listings tracked
36

04 · Newcomers

Amazon counts 10 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
32 months

Products

Top Japanese Pokemon Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

96

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

0%

  • Pokémon42%
  • Titan Cards38%
  • 定坊 さだ坊 SADABOU JAPAN12%
  • That Mouse Fashion4%
  • Pokemon3%
  • The Toy Box1%
  • Open — no brand owns it (0%)

Demand

Japanese Pokemon Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Japanese Pokemon Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese pokemon cards87K/yr
  • pokemon cards japanese31K/yr
  • japanese pokemon booster box26K/yr
  • pokemon japanese booster box23K/yr
  • pokemon japanese15K/yr
  • pokemon booster box japanese10K/yr
  • japanese pokemon9K/yr
  • japanese booster box7K/yr
  • pokemon cards japanese booster box6K/yr
  • pokemon tcg japanese7K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Pokemon Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money53%−0.02

Too expensive and less packs

Pricey

not worth it

Quality-Overall25%−0.39

Looks very cheap

pull rate very low

Poor

Fun/Entertainment Experience5%−0.07

Me personally did not enjoy

Ease Of Use5%−0.09

Tough to open

Love

Collectibles46%+3.69

Great for Pokémon collectors

Good for starters to collect

Nice pack for the curious of collectors

Value For Money24%−0.02

Good Price

Good value for money

Worth it

Quality-Overall10%−0.39

much nicer than the English versions

Nice variety

Good quality

Advertised Vs Actual Product8%+0.91

Exactly what they said they were

Exactly as expected

Exactly as was ordered

Fun/Entertainment Experience6%−0.07

Fun little opening

fun opening cards

Lots of fun

Return

0.4% Return rate 16% Fixable by listing

Value For Money22%▆█▃▃▂▄

Too expensive and less packs

Pricey

not worth it

Product Condition16%▁▁▁▁██
Advertised Vs Actual Product14%▁▁▅▆█▁
Quality-Overall13%▁▁█▆▁▁

Looks very cheap

pull rate very low

Poor

Defective Material/Parts9%█▁▃▁▃▁

FAQ

Common Japanese Pokemon Cards questions

Answered from the same tracked data.