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Pokemon Card Binder

Pass

Pokemon Card Binder scores 66 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +11.7% this quarter, and returns run at 0.4% of orders.

Flapen Score
66
66 / 100
Top 3% of 1,773 Toys & Games niches · +22 vs the category median of 44
Market size
£1.1M/yr2.4M searches / yr
90-day growth
+11.7%search demand this quarter
Competition
28%top-5 click share · 42 brands · 55 sellers

Flapen Score

Pokemon Card Binder against its category

The dotted line is the Toys & Games average. Past it, Pokemon Card Binder is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Card Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Card Binder 2.4M times last year and spent an estimated £1.1M. The top 5 brands take 39% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
4.2%
Market size, estimated
£1.1Ma year
Peak month
December1.7× the quietest month
Top search term
pokemon card binder962K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.70 to £23.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £11.12 that is £14K to £17K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.70–£23.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #64 within Collectible Toys. It carries 461 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
15.4%
Average rank
#64in Collectible Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
65

04 · Newcomers

Amazon counts 9 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pokemon Card Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

55

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

28%

Top 20: 62%

Open market

57%

  • Hlisippa12%
  • TiopLior8%
  • Uniguardian7%
  • Bnimtm7%
  • SHENGRUI4%
  • homivigor4%

Demand

Pokemon Card Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pokemon Card Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon card binder962K/yr
  • pokemon binder417K/yr
  • card binder277K/yr
  • trading card binder148K/yr
  • pokemon cards binder54K/yr
  • pokémon card binder50K/yr
  • pokemon binder 9 pocket38K/yr
  • tcg binder44K/yr
  • pokémon binder41K/yr
  • pokemon card holder55K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Card Binder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.34

Poor manufacturing

Its just flimsy thought it would be better quality that it is

Quality is awful

Size-Overall14%−0.02

Its quite big

Very small

the wider ones just wont fit

Strength10%−0.04

Really flimsy

youd want something sturdier

This is made from the standard plastic binder material so it's flimsy

Material Quality6%−0.02

It is a cheap plastic material

the material isnt the greatest

Value For Money6%+0.81

Expensive for what it is - just a handful of card slots in a cheap plastic binder

not great at all i guess for the price i wouldnt expect much

not anything worth over £5 would definitely get scratched up in this binder

Love

Quality-Overall27%+0.34

Beautiful quality

The overall build quality is solid

its a good well made product

Collectibles18%+2.30

Perfect for a new collection

Great for collectors

Great for gifting to young collectors

Value For Money12%+0.81

Value for Money

Good Value

Amazing value

Advertised Vs Actual Product7%−0.01

As described

Exactly as pictured and described

Better than I expected

Design-Overall5%−0.04

Sleek appearance

smart design too

Awesome design

Return

0.4% Return rate 48% Fixable by listing

Size-Overall35%█▆▆▅▅▆

Its quite big

Very small

the wider ones just wont fit

Quality-Overall22%▁▄▆█▇▅

Poor manufacturing

Its just flimsy thought it would be better quality that it is

Quality is awful

Strength9%▁▅▃▆▆█

Really flimsy

youd want something sturdier

This is made from the standard plastic binder material so it's flimsy

Advertised Vs Actual Product6%▁█▄▃▆▆

Misleading title

Not as described

Not like picture

Defective Material/Parts3%▁▃█▃▄▄

Damaged product

FAQ

Common Pokemon Card Binder questions

Answered from the same tracked data.