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Taba Squishy

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -16.2% this quarter, so Taba Squishy is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£206K/yr1.1M searches / yr
90-day growth
-16.2%search demand this quarter
Competition
38%top-5 click share · 30 brands · 39 sellers

Flapen Score

Taba Squishy against its category

The dotted line is the Toys & Games average. Past it, Taba Squishy is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taba Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taba Squishy 1.1M times last year and spent an estimated £206K. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.2%
Market size, estimated
£206Ka year
Peak month
November2.0× the quietest month
Top search term
taba squishy833K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £3.46 to £20.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.20 that is £4K to £6K a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£3.46–£20.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #804 within Novelty & Gag Toys. It carries 63 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
16.0%
Average rank
#804in Novelty & Gag Toys
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
9 months

Products

Top Taba Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

39

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

38%

Top 20: 79%

Open market

46%

  • Pipihome21%
  • ZUYIST10%
  • BOXOB7%
  • SSKHE6%
  • Generic5%
  • Audasi5%

Demand

Taba Squishy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Taba Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taba squishy833K/yr
  • taba squishy paw48K/yr
  • taba26K/yr
  • tabba squishy43K/yr
  • taba squishies37K/yr
  • squishy taba11K/yr
  • taba squishy cheap21K/yr
  • paw squishy11K/yr
  • mini taba squishy14K/yr
  • cat paw squishy13K/yr

Reviews and returns

What reviews say buyers love and hate about Taba Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.34

Sticky

Although for me they weren't quite sticky witch was

take a long time to slowly unstick

Quality-Overall13%−0.24

Rubbish quality

Not great quality

The quality is cheap

Durability10%−0.28

fall apart

dont last

they break very easily

Value For Money8%+0.09

Totally unacceptable for the price

Not worth 50p let alone £5

Way over priced

Size-Overall6%−0.02

Small

The biscuits are large

it's bigger than I thought

Love

Fun/Entertainment Experience21%+2.15

Great fun

fun for kids

Great toys

Quality-Overall11%−0.24

The quality seems good as theyre squishy

Top quality

Overall, a good-value assortment with plenty of variety

Value For Money9%+0.09

Good price

Worth it

Excellent value

Soft Feel8%

Theyre soft, stretchy

They are also really soft

The material feels soft

Advertised Vs Actual Product5%+0.26

This is exactly as advertised

Just as described

Exactly what she wanted

Return

0.3% Return rate 16% Fixable by listing

Adhesion/Stickiness23%█▅▆▆▆▅

Sticky

Although for me they weren't quite sticky witch was

take a long time to slowly unstick

Quality-Overall20%█▃▅▃▅▅

Rubbish quality

Not great quality

The quality is cheap

Durability9%▁█▆▄▅▄

fall apart

dont last

they break very easily

Defective Material/Parts8%▁█▂▄▄▅

One of the squishy is faulty as you see in the pictures

Some toys can be damaged

Size-Overall7%█▁▆▆▃▃

Small

The biscuits are large

it's bigger than I thought

FAQ

Common Taba Squishy questions

Answered from the same tracked data.