Is taba squishy profitable to sell on Amazon United Kingdom?

The niche generates £206K/yr across 42 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the taba squishy niche?

30 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in taba squishy?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.3%.

When does demand for taba squishy peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the taba squishy niche?

Listings span £3.46–£20.02; the average listing price is £8.20 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.

taba squishy

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible62.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Market size

Okay£206K

£206K/yr · 1.1M searches

Price range

Okay£3.46–£20.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.20

avg listing price — sweet spot $15–$100

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, taba squishy is a £206K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

taba squishy market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £246K–£328K; units × avg price
Conversion rate: 2.2%
Avg BSR: #804
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 16.0%
Avg brand age: 9 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

38%

Top 20: 79%

Open market

46%

Pipihome21%
ZUYIST10%
BOXOB7%
SSKHE6%
Generic5%
Audasi5%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -16.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top taba squishy search terms

taba squishy833K/yr -20.5%1.7% conv.
taba squishy paw48K/yr -23.8%1.4% conv.
taba26K/yr +40.3%0.6% conv.
tabba squishy43K/yr -13.6%1.8% conv.
taba squishies37K/yr -13.0%1.0% conv.
squishy taba11K/yr +81.5%1.4% conv.
taba squishy cheap21K/yr -34.4%0.6% conv.
paw squishy11K/yr +76.5%2.2% conv.
mini taba squishy14K/yr +1.8%0.3% conv.
cat paw squishy13K/yr +36.4%2.4% conv.

All search terms

Top taba squishy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZUYIST 8PCS Taba Squishy Kit Soft Squeeze Fidget Toys

ZUYIST£9.094.1★25 rev

Taba Squishy Giant Taba Squishy Paw Solid Stress Fidget Toys for Adults

Pipihome£8.054.2★45 rev

Taba Squishy 6 Pcs Squishy Toys Fufu Squishy Fidget Toys for Adults

Pipihome£12.294.1★26 rev

SSKHE 4Pcs Taba Squishy Set Strawberry + Hamster + Cat Paw + Hamster Fufu Squishy Squeeze Toy Squishes Kit for Stress Relief Sensory Play Fidget Gifts for Children or Adults

SSKHE£10.554.2★444 rev

Cat Paw Squeeze Toy Kawaii Soft Taba Fufu Cat Paw Squishy Sensory Toy Funny Novelty Cute Animals Paw Stress Relieving Fidget Toy for Kids Teenagers Adults Home Office Relaxing

BOXOB£4.653.4★492 rev

Newest

by launch date

Taba Squishy Toys 4 Pack - Slow Rising Sensory Squishy Toys for Adults

Houbobo£9.0726 rev

2mo ago

Dreamplay Taba Squishy Fidget Toys Set 6 Pcs TPR Sensory Squishies 2 Large Black Pink Sandwich Cookie & 4 Mini Cat Paws with Keychains for Backpacks Tactile Relaxing Squeeze Toy Assortment

Dreamplay£7.8831 rev

3mo ago

3PCS Clear Jellyfish Squishy Toys Novelty Soft Handmade Octopus Stress Reliefing Toy 2.4*2.4 Cute Mini Crystal Octopus Squeezing Toy for Mood Reliefing

Generic£5.088 rev

4mo ago

MushyKinz Keychain Bag Charm 5 Piece Mini Taba Squishies Styles Vary

mushykinz£3.463 rev

4mo ago

2 PCS Taba Squishy Fufu Squishy with Biscuit Shaped Pink and Black Biscuit Stress Relief Sticky Squeeze Stress Squishies for Birthday Gifts Anxiety Relief Sensory for Adult

niusility£5.525 rev

5mo ago

What buyers say about taba squishy

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Great fun”

Quality-Overall11%

“The quality seems good as theyre squishy”

Value For Money9%

“Good price”

Soft Feel8%

“Theyre soft, stretchy”

Advertised Vs Actual Product5%

“This is exactly as advertised”

Size-Overall5%

“Good size”

Color4%

“the colours are vibrant”

Design-Overall4%

“The designs are really cute”

Gifting Purpose4%

“Great gift”

Adhesion/Stickiness4%

“very sticky”

What buyers complain about

Adhesion/Stickiness25%

“Sticky”

Quality-Overall13%

“Rubbish quality”

Durability10%

“fall apart”

Value For Money8%

“Totally unacceptable for the price”

Size-Overall6%

“Small”

Smell3%

“Slight plastic smell”

Ease Of Cleaning3%

“The toys pick up dust and dirt constantly and need to be washed frequently, which is a bit of a nuisance”

Advertised Vs Actual Product2%

“misleading product images”

Defective Material/Parts2%

“One of the squishy is faulty as you see in the pictures”

Texture/Consistency-Overall2%

“I don't like the texture”

Top return reasons

Adhesion/Stickiness23%

Quality-Overall20%

Durability9%

Defective Material/Parts8%

Size-Overall7%

Advertised Vs Actual Product7%

Smell6%

Leak-Proof5%

Value For Money2%