Taba Squishy
MaybeReturns run at only 0.3% of orders. But demand is soft, at -16.2% this quarter, so Taba Squishy is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 4458
- Market size
- £206K/yr1.1M searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 38%top-5 click share · 30 brands · 39 sellers
Flapen Score
Taba Squishy against its category
The dotted line is the Toys & Games average. Past it, Taba Squishy is stronger. Inside it, weaker.
Market
The Taba Squishy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Taba Squishy 1.1M times last year and spent an estimated £206K. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £206Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- taba squishy833K searches a year
02 · Price
A sale here is worth £8.20.
Listings sell for £8.20 on average, from £3.46 to £20.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.20 that is £4K to £6K a year per listing.
- Average price
- £8.20under the $15 to $100 sweet spot
- Price range
- £3.46–£20.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #804 within Novelty & Gag Toys. It carries 63 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 16.0%
- Average rank
- #804in Novelty & Gag Toys
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 63per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 2 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 9 months
Products
Top Taba Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZUYIST 8PCS Taba Squishy Kit Soft Squeeze Fidget Toys
- Price
- £9.09
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 1y ago

Taba Squishy Giant Taba Squishy Paw Solid Stress Fidget Toys for Adults
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 1y ago

Taba Squishy 6 Pcs Squishy Toys Fufu Squishy Fidget Toys for Adults
- Price
- £12.29
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

SSKHE 4Pcs Taba Squishy Set Strawberry + Hamster + Cat Paw + Hamster Fufu Squishy Squeeze Toy Squishes Kit for Stress Relief Sensory Play Fidget Gifts for Children or Adults
- Price
- £10.55
- Rating
- 4.2/5
- Reviews
- 444
- Age
- 1y ago

Cat Paw Squeeze Toy Kawaii Soft Taba Fufu Cat Paw Squishy Sensory Toy Funny Novelty Cute Animals Paw Stress Relieving Fidget Toy for Kids Teenagers Adults Home Office Relaxing
- Price
- £4.65
- Rating
- 3.4/5
- Reviews
- 492
- Age
- 1y ago
Trending
90-day click momentum
4Pcs Taba Squishy Set Biscuit Fruit Cat Paw Squishy Squeeze Toy Squishes Kit for Stress Relief Sensory Play Fidget Toys for Birthday Christmas (G)
- Price
- £8.10
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago

Dreamplay Taba Squishy Fidget Toys Set 6 Pcs TPR Sensory Squishies 2 Large Black Pink Sandwich Cookie & 4 Mini Cat Paws with Keychains for Backpacks Tactile Relaxing Squeeze Toy Assortment
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago

Taba Squishy Toys 4 Pack - Slow Rising Sensory Squishy Toys for Adults
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2mo ago

Mini Cat Paw Squishy Set 8pcs Squeezeable Fidget Tools Stress Relief and Anxiety-Reducing Novelty Gifts for Adults Reusable Squeeze Stress Relief (Random Colors)
- Price
- £4.17
- Rating
- 2.4/5
- Reviews
- 11
- Age
- 6mo ago

4PCS Taba Set Realistic Biscuit Sensory for Adults | Non-Toxic TPR (Black/Pink/Blue/Purple)
- Price
- £7.16
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 8mo ago
Newest
by launch date
Taba Squishy Toys 4 Pack - Slow Rising Sensory Squishy Toys for Adults
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2mo ago

Dreamplay Taba Squishy Fidget Toys Set 6 Pcs TPR Sensory Squishies 2 Large Black Pink Sandwich Cookie & 4 Mini Cat Paws with Keychains for Backpacks Tactile Relaxing Squeeze Toy Assortment
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago

3PCS Clear Jellyfish Squishy Toys Novelty Soft Handmade Octopus Stress Reliefing Toy 2.4*2.4 Cute Mini Crystal Octopus Squeezing Toy for Mood Reliefing
- Price
- £5.08
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 4mo ago

MushyKinz Keychain Bag Charm 5 Piece Mini Taba Squishies Styles Vary
- Price
- £3.46
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

2 PCS Taba Squishy Fufu Squishy with Biscuit Shaped Pink and Black Biscuit Stress Relief Sticky Squeeze Stress Squishies for Birthday Gifts Anxiety Relief Sensory for Adult
- Price
- £5.52
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
39
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
38%
Top 20: 79%
Open market
46%
- Pipihome21%
- ZUYIST10%
- BOXOB7%
- SSKHE6%
- Generic5%
- Audasi5%
Demand
Taba Squishy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Taba Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- taba squishy833K/yr
- taba squishy paw48K/yr
- taba26K/yr
- tabba squishy43K/yr
- taba squishies37K/yr
- squishy taba11K/yr
- taba squishy cheap21K/yr
- paw squishy11K/yr
- mini taba squishy14K/yr
- cat paw squishy13K/yr
Reviews and returns
What reviews say buyers love and hate about Taba Squishy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticky
Although for me they weren't quite sticky witch was
take a long time to slowly unstick
Rubbish quality
Not great quality
The quality is cheap
fall apart
dont last
they break very easily
Totally unacceptable for the price
Not worth 50p let alone £5
Way over priced
Small
The biscuits are large
it's bigger than I thought
Love
Great fun
fun for kids
Great toys
The quality seems good as theyre squishy
Top quality
Overall, a good-value assortment with plenty of variety
Good price
Worth it
Excellent value
Theyre soft, stretchy
They are also really soft
The material feels soft
This is exactly as advertised
Just as described
Exactly what she wanted
Return
0.3% Return rate 16% Fixable by listing
Sticky
Although for me they weren't quite sticky witch was
take a long time to slowly unstick
Rubbish quality
Not great quality
The quality is cheap
fall apart
dont last
they break very easily
One of the squishy is faulty as you see in the pictures
Some toys can be damaged
Small
The biscuits are large
it's bigger than I thought
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taba Squishy questions
Answered from the same tracked data.









