beyblade
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£15.54avg listing price — sweet spot $15–$100
Price range
Great£6.18–£40.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good795.98avg incumbent reviews — the moat a new listing must climb
Market size
Good£486K£486K/yr · 3.0M searches
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, beyblade is a £486K/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
beyblade market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- £932K–£1.2M
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 41%
- Out of stock
- 13.6%
- Avg brand age
- 28 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
203
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 69%
Open market
0%
- Beyblade46%
- Hasbro41%
- DEZAWRTY7%
- BGOVTAPO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.5×
Top beyblade search terms
- beyblade x1.6M/yr
- beyblade719K/yr
- bayblade x138K/yr
- beyblades157K/yr
- bey62K/yr
- beyblade x hasbro54K/yr
- beyblade x shark scale24K/yr
- bayblade53K/yr
- shark scale beyblade x24K/yr
- beyblade x starter set22K/yr
Top beyblade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beyblade X Rock Golem 1-60UN UX Starter Pack Top and Launcher
Beyblade£7.984.7★5,022 rev
Beyblade X Drop Attack Battle Set
Beyblade£30.764.6★1,390 rev
Beyblade X Rudder Phoenix 4-70LF UX Starter Pack Set with Takara Tomy Attack Type Top and Launcher Battling Tops Game Toys Ages 8+
Hasbro£8.434.8★108 rev
Beyblade X Stun Medusa 9-60GB UX Starter Pack Set with Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
Hasbro£8.464.6★144 rev
Beyblade X Jurassic World Collab Spinosaurus vs Quetzalcoatlus Multipack Set
Beyblade£15.674.7★2,074 rev
Newest
by launch date
Beyblade X X-treme Battlers Pack Includes 3 Takara Tomy Beyblade X Battling Tops Game Toys Ages 8+
Hasbro£26.8164 rev
Beyblade X Calibur Samurai 6-70M BX & Obsidian Shell 3-85S BX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+
Hasbro£13.0053 rev
Beyblade X Circle Ghost 4-60LR UX & Hack Viking 4-55O UX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+
Hasbro£13.8071 rev
Beyblade X Fang Leon T 4-60U CX Starter Pack Set Takara Tomy Balance Type Top and Launcher Battling Tops Game Toys Ages 8+
Hasbro£11.4263 rev
Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
Hasbro£11.29109 rev
Trending
90-day click momentum
BGOVTAPO X Battling Tops Set 12 Spinning Tops with 3 Launchers 1 Grip
BGOVTAPO£30.403.9★
Beyblade X Ridge Triceratops 9-80GN Booster Pack Set with Takara Tomy Defense Type Top Battling Tops Game Toys Ages 8+
Hasbro£6.844.4★
Beyblade X Jurassic World Collab Spinosaurus vs Quetzalcoatlus Multipack Set
Beyblade£15.674.7★
Beyblade X Wand Wizard 5-70DB UX Starter Pack Top and Launcher
Beyblade£9.654.6★
Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
Hasbro£11.294.8★
What buyers say about beyblade
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“Good quality”
“Excellent value”
“Great gift”
“As advertised”
“It will not break I promise so worth it”
“have solid construction”
“Good Beyblade for beginners”
“Great addition to any Bayblade X collection”
“Easy to use”
What buyers complain about
“Break easily”
“Very bad quality, only after a few days lots of broken parts and launcher”
“Very weak”
“this part is broken by the handle”
“Doesnt fit together well”
“This cost over £30”
“as it wouldn't attach to either launcher”
“second time something has issues really desapoting”
“No idea how to use this”
“HAZARDOUS ILLEGAL MATERIAL”
Top return reasons
Common questions
- Is beyblade profitable to sell on Amazon United Kingdom?
- The niche generates £486K/yr across 56 tracked products. 21 of 35 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the beyblade niche?
- 4 brands and 203 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in beyblade?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.8%.
- When does demand for beyblade peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the beyblade niche?
- Listings span £6.18–£40.91; the average listing price is £15.54 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.