Beyblade
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Beyblade is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £486K/yr3.0M searches / yr
- 90-day growth
- +24.1%search demand this quarter
- Competition
- 32%top-5 click share · 4 brands · 203 sellers
Flapen Score
Beyblade against its category
The dotted line is the Toys & Games average. Past it, Beyblade is stronger. Inside it, weaker.
Market
The Beyblade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beyblade 3.0M times last year and spent an estimated £486K. All 4 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +24.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £486Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- beyblade x1.6M searches a year
02 · Price
A sale here is worth £15.54.
Listings sell for £15.54 on average, from £6.18 to £40.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £15.54 that is £8K to £12K a year per listing.
- Average price
- £15.54inside the $15 to $100 sweet spot
- Price range
- £6.18–£40.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #64 within Games & Accessories. It carries 796 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 93%
- Out of stock, average day
- 13.6%
- Average rank
- #64in Games & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 796per listing
- Listings tracked
- 56
04 · Newcomers
21 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Beyblade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beyblade X Rock Golem 1-60UN UX Starter Pack Top and Launcher
- Price
- £7.98
- Rating
- 4.7/5
- Reviews
- 5,022
- Age
- 11mo ago

Beyblade X Drop Attack Battle Set
- Price
- £30.76
- Rating
- 4.6/5
- Reviews
- 1,390
- Age
- 1y ago

Beyblade X Rudder Phoenix 4-70LF UX Starter Pack Set with Takara Tomy Attack Type Top and Launcher Battling Tops Game Toys Ages 8+
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 5mo ago

Beyblade X Stun Medusa 9-60GB UX Starter Pack Set with Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
- Price
- £8.46
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 5mo ago

Beyblade X Jurassic World Collab Spinosaurus vs Quetzalcoatlus Multipack Set
- Price
- £15.67
- Rating
- 4.7/5
- Reviews
- 2,074
- Age
- 1y ago
Trending
estimated 90-day click momentum
BGOVTAPO X Battling Tops Set 12 Spinning Tops with 3 Launchers 1 Grip
- Price
- £30.40
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago

Beyblade X Ridge Triceratops 9-80GN Booster Pack Set with Takara Tomy Defense Type Top Battling Tops Game Toys Ages 8+
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 5mo ago

Beyblade X Jurassic World Collab Spinosaurus vs Quetzalcoatlus Multipack Set
- Price
- £15.67
- Rating
- 4.7/5
- Reviews
- 2,074
- Age
- 1y ago

Beyblade X Wand Wizard 5-70DB UX Starter Pack Top and Launcher
- Price
- £9.65
- Rating
- 4.6/5
- Reviews
- 4,605
- Age
- 1y ago

Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
- Price
- £11.29
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 5mo ago
Newest
by launch date
Beyblade X X-treme Battlers Pack Includes 3 Takara Tomy Beyblade X Battling Tops Game Toys Ages 8+
- Price
- £26.81
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 4mo ago

Beyblade X Calibur Samurai 6-70M BX & Obsidian Shell 3-85S BX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+
- Price
- £13.00
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 5mo ago

Beyblade X Circle Ghost 4-60LR UX & Hack Viking 4-55O UX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 5mo ago

Beyblade X Fang Leon T 4-60U CX Starter Pack Set Takara Tomy Balance Type Top and Launcher Battling Tops Game Toys Ages 8+
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 5mo ago

Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+
- Price
- £11.29
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
203
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 69%
Open market
0%
- Beyblade46%
- Hasbro41%
- DEZAWRTY7%
- BGOVTAPO6%
Demand
Beyblade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Beyblade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beyblade x1.6M/yr
- beyblade719K/yr
- bayblade x138K/yr
- beyblades157K/yr
- bey62K/yr
- beyblade x hasbro54K/yr
- beyblade x shark scale24K/yr
- bayblade53K/yr
- shark scale beyblade x24K/yr
- beyblade x starter set22K/yr
Reviews and returns
What reviews say buyers love and hate about Beyblade
We read the reviews and the return reasons for every product selling here.
“Break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beyblade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









