How competitive is the Beyblade niche on Amazon United Kingdom?

4 brands and 203 sellers compete in Beyblade on Amazon United Kingdom. The top 5 Beyblade products take 32% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Beyblade?

Beyblade buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Beyblade niche?

Beyblade sells for £15.54 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.18–£40.91. The average incumbent carries 796 reviews — the moat a new listing must climb.

Beyblade

Beyblade shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Beyblade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beyblade is a £486K/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.

Beyblade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +24.1% over the last 90 days and 1.0% of searches end in a purchase.

£486K

revenue / yr

Units sold / yr80K

Search volume / yr+24.1%3.0M

Conversion rate1.0%

Avg price£15.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 203

Top-5 product click share32%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Top Beyblade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Beyblade X Rock Golem 1-60UN UX Starter Pack Top and Launcher

Price: £7.98
Rating: 4.7/5
Reviews: 5,022
Age: 11mo ago

Beyblade X Drop Attack Battle Set

Price: £30.76
Rating: 4.6/5
Reviews: 1,390
Age: 1y ago

Beyblade X Rudder Phoenix 4-70LF UX Starter Pack Set with Takara Tomy Attack Type Top and Launcher Battling Tops Game Toys Ages 8+

Price: £8.43
Rating: 4.8/5
Reviews: 108
Age: 5mo ago

Beyblade X Stun Medusa 9-60GB UX Starter Pack Set with Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+

Price: £8.46
Rating: 4.6/5
Reviews: 144
Age: 5mo ago

Beyblade X Jurassic World Collab Spinosaurus vs Quetzalcoatlus Multipack Set

Price: £15.67
Rating: 4.7/5
Reviews: 2,074
Age: 1y ago

Newest

by launch date

Beyblade X X-treme Battlers Pack Includes 3 Takara Tomy Beyblade X Battling Tops Game Toys Ages 8+

Price: £26.81
Rating: 4.9/5
Reviews: 64
Age: 4mo ago

Beyblade X Calibur Samurai 6-70M BX & Obsidian Shell 3-85S BX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+

Price: £13.00
Rating: 4.3/5
Reviews: 53
Age: 5mo ago

Beyblade X Circle Ghost 4-60LR UX & Hack Viking 4-55O UX Takara Tomy Dual Pack Set with 2 Right-Spinning Tops Battling Tops Game Toys Ages 8+

Price: £13.80
Rating: 4.5/5
Reviews: 71
Age: 5mo ago

Beyblade X Fang Leon T 4-60U CX Starter Pack Set Takara Tomy Balance Type Top and Launcher Battling Tops Game Toys Ages 8+

Price: £11.42
Rating: 4.4/5
Reviews: 63
Age: 5mo ago

Beyblade X Flame Cerberus W 5-80WB CX Starter Pack Set Takara Tomy Stamina Type Top and Launcher Battling Tops Game Toys Ages 8+

Price: £11.29
Rating: 4.8/5
Reviews: 109
Age: 5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

203

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

Beyblade46%
Hasbro41%
DEZAWRTY7%
BGOVTAPO6%

Beyblade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR1.0%Products56Brands4Top 5 Brands100%OOS Rate13.6%Rating4.5★Reviews796Avg BSR#64

Peak months: Jul, Dec · busiest ÷ quietest = 2.5×

Top Beyblade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beyblade x1.6M/yr +43.4%1.0% conv.
beyblade719K/yr +9.8%2.0% conv.
bayblade x138K/yr +2.3%1.8% conv.
beyblades157K/yr -7.1%2.9% conv.
bey62K/yr -9.2%0.1% conv.
beyblade x hasbro54K/yr -24.3%0.3% conv.
beyblade x shark scale24K/yr +24.1%0.5% conv.
bayblade53K/yr +0.9%2.1% conv.
shark scale beyblade x24K/yr -20.1%0.7% conv.
beyblade x starter set22K/yr +8.8%2.1% conv.

What reviews say buyers love and hate about Beyblade

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Fun/Entertainment Experience29%

“Great toy”

Quality-Overall20%

“Good quality”

Value For Money10%

“Excellent value”

Gifting Purpose8%

“Great gift”

Advertised Vs Actual Product7%

“As advertised”

What buyers complain about

82% of reviews

Durability31%

“Break easily”

Quality-Overall22%

“Very bad quality, only after a few days lots of broken parts and launcher”

Strength6%

“Very weak”

Defective Material/Parts5%

“this part is broken by the handle”

Size-Overall4%

“Doesnt fit together well”

Beyblade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

24%

2Durability

14%

3Quality-Overall

4Functionality-Overall

5Gifting Purpose

Common Beyblade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beyblade 55/100 on Amazon United Kingdom — Worth a look. The niche generates £486K/yr across 56 tracked products. 21 of 35 products launched in the last 360 days are still selling. Search demand moved +24.1% over the last 90 days.