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Beyblade

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Beyblade is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£486K/yr3.0M searches / yr
90-day growth
+24.1%search demand this quarter
Competition
32%top-5 click share · 4 brands · 203 sellers

Flapen Score

Beyblade against its category

The dotted line is the Toys & Games average. Past it, Beyblade is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beyblade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beyblade 3.0M times last year and spent an estimated £486K. All 4 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
1.0%
Market size, estimated
£486Ka year
Peak month
July2.5× the quietest month
Top search term
beyblade x1.6M searches a year

02 · Price

A sale here is worth £15.54.

Listings sell for £15.54 on average, from £6.18 to £40.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £15.54 that is £8K to £12K a year per listing.

Average price
£15.54inside the $15 to $100 sweet spot
Price range
£6.18–£40.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #64 within Games & Accessories. It carries 796 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
93%
Out of stock, average day
13.6%
Average rank
#64in Games & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
796per listing
Listings tracked
56

04 · Newcomers

21 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
21Amazon's first-year sales bar
Average brand age
28 months

Products

Top Beyblade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

203

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 69%

Open market

0%

  • Beyblade46%
  • Hasbro41%
  • DEZAWRTY7%
  • BGOVTAPO6%

Demand

Beyblade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Beyblade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beyblade x1.6M/yr
  • beyblade719K/yr
  • bayblade x138K/yr
  • beyblades157K/yr
  • bey62K/yr
  • beyblade x hasbro54K/yr
  • beyblade x shark scale24K/yr
  • bayblade53K/yr
  • shark scale beyblade x24K/yr
  • beyblade x starter set22K/yr

Reviews and returns

What reviews say buyers love and hate about Beyblade

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Durability”
0.8%of orders come back
“Break easily”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beyblade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data