Fidget Toy

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

1.9%

Market size, estimated

£1.5Ma year

Peak month

December3.3× the quietest month

Top search term

fidget toys3.4M searches a year

Listings sell for £8.82 on average, from £4.47 to £15.26. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £8.82 that is £13K to £18K a year per listing.

Average price

£8.82under the $15 to $100 sweet spot

Price range

£4.47–£15.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£18K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #34 within Novelty & Gag Toys. It carries 2,225 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

97%

Out of stock, average day

7.2%

Average rank

#34in Novelty & Gag Toys

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,225per listing

Listings tracked

38

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

21 months