Is table football profitable to sell on Amazon United Kingdom?

The niche generates £185K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the table football niche?

14 brands and 27 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in table football?

Top complaints mined from reviews: Strength, Assembly/Installation, Value For Money. The return rate is 0.9%.

When does demand for table football peak?

Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the table football niche?

Listings span £9.10–£129.31; the average listing price is £42.04 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

table football

Worth a look

Shows low returns (0.9%), but weak search conversion (1.7%) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£42.04

avg listing price — sweet spot $15–$100

Review moat

Great163.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good£9.10–£129.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£185K

£185K/yr · 262K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, table football is a £185K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

table football market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £252K–£336K; units × avg price
Conversion rate: 1.7%
Avg BSR: #86
Page quality: 0%
Prime: 60%
Sponsored: 95%
Out of stock: 2.8%
Avg brand age: 42 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

Power Play38%
COSTWAY33%
B4E6%
joyddo3%
VIAVITO3%
M.Y2%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top table football search terms

table football77K/yr +20.0%1.3% conv.
football table56K/yr +23.4%0.9% conv.
foosball table23K/yr +49.8%0.3% conv.
table top football game15K/yr +28.6%2.0% conv.
table football game15K/yr +16.6%1.8% conv.
football table game14K/yr +6.5%1.0% conv.
foosball table game14K/yr -35.7%1.1% conv.
foosball7K/yr +20.7%0.3% conv.
tabletop football6K/yr +47.1%1.7% conv.
table top football7K/yr +16.7%2.4% conv.

All search terms

Top table football products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSTWAY 2 in 1 Multi Game Table Swivel Football & Pool Combo Table with 2 Foosballs 2 Cue Sticks Triangle & Box of Billiard Indoor Arcade Game Tables for Home Party (Grayish Brown 124x60.5x81cm)

COSTWAY£116.090.0★0 rev

Power Play | Table Top Football Game Wooden Outdoor Indoor Game for Kids and Adults Small 20Inch

Power Play£14.334.3★335 rev

Power Play Table Top Football Game Wooden Outdoor Indoor Game for Kids and Adults Small 16 Inch

Power Play£9.103.1★6 rev

B4E Table Top Football Game Wooden Mini Foosball Table for Kids & Adults Indoor Outdoor Family Game 20 & 27 Size Options Classic Desktop Soccer Match Game for Ages 5+ (20 Inch)

B4E£14.433.0★2 rev

Power Play | Table Top Football Game Wooden Outdoor Indoor Game for Kids and Adults Large 27Inch

Power Play£25.224.4★265 rev

Newest

by launch date

Hyner 48 Inch Football Table Freestanding Wooden Foosball Table for Home Game Room Indoor Family Entertainment Center for Kids and Adults

Hyner£68.190 rev

4mo ago

COSTWAY 2 in 1 Multi Game Table Swivel Football & Pool Combo Table with 2 Foosballs 2 Cue Sticks Triangle & Box of Billiard Indoor Arcade Game Tables for Home Party (Grayish Brown 124x60.5x81cm)

COSTWAY£116.090 rev

5mo ago

Power Play Table Top Football Game Wooden Outdoor Indoor Game for Kids and Adults Small 16 Inch

Power Play£9.106 rev

7mo ago

Football Gifts for Boys Toys 5 6 7 8 Year Old Table Football Indoor Game

joyddo£19.4893 rev

10mo ago

Crystals Wooden Table Football Game Tabletop Foosball Soccer Game for Kids & Adults Compact Table Top Football with Accessories Fun Family Party Game & Xmas Gift Idea

Crystals£15.0121 rev

10mo ago

What buyers say about table football

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience51%

“Fun to play”

Value For Money14%

“good value for money”

Quality-Overall12%

“good quality”

Ease Of Use4%

“Very easy to use”

Size-Overall3%

“perfect size”

Balance/Stability1%

“Fun and stable toy”

Durability1%

“sturdy”

Material Quality1%

“good material”

Instructions/User Manual/Troubleshooting1%

“good understanding the instructions”

Color1%

“Very well made and colourful”

What buyers complain about

Strength25%

“a bit flimsy”

Assembly/Installation17%

“against the assembly of”

Value For Money9%

“Feels cheaper than what it was”

Quality-Overall8%

“Poor quality rods”

Gifting Purpose7%

“Returned, reason it had been opened and sellotaped back up and it was for a present”

Durability6%

“unfortunately after just one day of moderate use the bars became slightly bent”

Size-Overall4%

“Absolutely terrible it doesnt fit together properly”

Ease Of Use3%

“They are finding it frustrating”

Wood Quality2%

“cheap wood”

Handle Quality1%

“handles ruined it after one day”

Top return reasons

Defective Material/Parts28%

Size-Overall18%

Gifting Purpose14%

Assembly/Installation8%

Quality-Overall7%

Functionality-Overall4%

Product Condition3%

Advertised Vs Actual Product2%

Strength2%