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Table Football

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 1.7% of searches, so Table Football is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£185K/yr262K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 27 sellers

Flapen Score

Table Football against its category

The dotted line is the Toys & Games average. Past it, Table Football is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Football 262K times last year and spent an estimated £185K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
1.7%
Market size, estimated
£185Ka year
Peak month
December6.0× the quietest month
Top search term
table football77K searches a year

02 · Price

A sale here is worth £42.04.

Listings sell for £42.04 on average, from £9.10 to £129.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £42.04 that is £4K to £11K a year per listing.

Average price
£42.04inside the $15 to $100 sweet spot
Price range
£9.10–£129.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #86 within Games & Accessories. It carries 164 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
60%
Out of stock, average day
2.8%
Average rank
#86in Games & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Table Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Power Play38%
  • COSTWAY33%
  • B4E6%
  • joyddo3%
  • VIAVITO3%
  • M.Y2%
  • Open — no brand owns it (8 brands, 15%)

Demand

Table Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Table Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table football77K/yr
  • football table56K/yr
  • foosball table23K/yr
  • table top football game15K/yr
  • table football game15K/yr
  • football table game14K/yr
  • foosball table game14K/yr
  • foosball7K/yr
  • tabletop football6K/yr
  • table top football7K/yr

Reviews and returns

What reviews say buyers love and hate about Table Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.26

a bit flimsy

Not as strong as hoped

The handles are also a major weak point

Assembly/Installation17%−0.07

against the assembly of

Fiddly to put together

As others commented a bit fiddly to assemble out of the box

Value For Money9%+0.35

Feels cheaper than what it was

Not worth the money

Quality-Overall8%−0.13

Poor quality rods

Poor quality

Not the best quality

Gifting Purpose7%+0.18

Returned, reason it had been opened and sellotaped back up and it was for a present

Love

Fun/Entertainment Experience51%+4.16

Fun to play

Fun game

Great fun for all the family

Value For Money14%+0.35

good value for money

Great value

Good value

Quality-Overall12%−0.13

good quality

Very well made and colourful

Apart from that all good

Ease Of Use4%−0.05

Very easy to use

The game is super easy to play

Easy to put back on

Size-Overall3%+0.06

perfect size

The perfect size for a small Foosball Table - Its actually usable

its medium sized so wont take up space on the snack table

Return

0.9% Return rate 23% Fixable by listing

Defective Material/Parts28%▅▅▇█▇▅
Size-Overall18%▄▆▄▄▅█

Absolutely terrible it doesnt fit together properly

My only problem with it is that it is a little bit small

Gifting Purpose14%█▅▄▃▂▃

Returned, reason it had been opened and sellotaped back up and it was for a present

Assembly/Installation8%▁█▄▄▆▅

against the assembly of

Fiddly to put together

As others commented a bit fiddly to assemble out of the box

Quality-Overall7%▅▅█▅▇▁

Poor quality rods

Poor quality

Not the best quality

FAQ

Common Table Football questions

Answered from the same tracked data.