Toys for 2 Year Old Boy
PassToys for 2 Year Old Boy scores 67 out of 100, a Pass. Shoppers spend $2.1M a year here, demand is soft, at -0.5% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 67 / 100Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 4467
- Market size
- £2.1M/yr5.5M searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 21%top-5 click share · 73 brands · 208 sellers
Flapen Score
Toys for 2 Year Old Boy against its category
The dotted line is the Toys & Games average. Past it, Toys for 2 Year Old Boy is stronger. Inside it, weaker.
Market
The Toys for 2 Year Old Boy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toys for 2 Year Old Boy 5.5M times last year and spent an estimated £2.1M. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £2.1Ma year
- Peak month
- December4.5× the quietest month
- Top search term
- toys for 1 year old boys754K searches a year
02 · Price
A sale here is worth £14.76.
Listings sell for £14.76 on average, from £4.32 to £36.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £14.76 that is £15K to £18K a year per listing.
- Average price
- £14.76under the $15 to $100 sweet spot
- Price range
- £4.32–£36.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #26 within Baby & Toddler Toys. It carries 3,353 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 99%
- Out of stock, average day
- 1.5%
- Average rank
- #26in Baby & Toddler Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,353per listing
- Listings tracked
- 109
04 · Newcomers
Amazon counts 16 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toys for 2 Year Old Boy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naturally KIDS Toddler Backpack w Dinosaur Toys for Kids 2-4 2 Year Old Boy Gift 3 Year Old Boy Gift Girl Toddler Dinosaur Toy
- Price
- £23.20
- Rating
- 4.8/5
- Reviews
- 18,959
- Age
- 6y ago
LeapFrog 601503 Learning Friends 100 Words Baby Book Educational and Interactive Bilingual Playbook Toy Toddler and Pre School Boys & Girls 1 2 3 4+ Year Olds Multi-Colour One Size
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 13,566
- Age
- 8y ago
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
VTech 3-in-1 Sports Centre Baby Interactive Toy with Colours and Sounds Learning with Role-Play Suitable for Baby Boys & Girls from 12 to 36 Months (Yellow/Blue) English Version
- Price
- £29.57
- Rating
- 4.7/5
- Reviews
- 1,210
- Age
- 5y ago
Umatoll Baby Balance Bike for 1 Year Old Boys Girls 12-24 Months Toddler Balance Bike with Removable Basket Adjustable Seat 4 Wheels Infant Bike First Birthday Gift (Green)
- Price
- £24.60
- Rating
- 4.8/5
- Reviews
- 5,199
- Age
- 2y ago
Trending
90-day click momentum
Toyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
Naturally KIDS Toddler Backpack w Dinosaur Toys for Kids 2-4 2 Year Old Boy Gift 3 Year Old Boy Gift Girl Toddler Dinosaur Toy
- Price
- £23.20
- Rating
- 4.8/5
- Reviews
- 18,959
- Age
- 6y ago
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
BelleStyle Toddler Toy Cars 4Pcs Press and Go Baby Toy Cars for 1 2 3 Year Old Boys Car Toys Set Early Educational Toys Gifts for 12 18 Months Kids Boys Girls
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 2y ago
Newest
by launch dateToyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
Toys for 1 2 3 Year Old Boys Girls Montessori Toys Magnetic Wooden Train Set Gifts for 2-3-4 Year Old Boy Girl Educational Toddler Toy Birthday Presents Age 1+ Kids Animal Farm Games with Track Mat
- Price
- £12.99
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 1y ago
Vanplay Wooden Car Ramp Montessori Toys for 1 2 Year Old Boys- 4 Mini Cars a Toy Garage Baby Gifts Toys for 1-2 Year Old No Assembly Required
- Price
- £13.59
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
73 falling
Sellers
208
Top-5 brand share
28%
Top 20: 64%
Top-5 click share
21%
Top 20: 47%
Open market
68%
- LeapFrog7%
- Naturally KIDS7%
- Lehoo Castle6%
- VTech4%
- Hoarosall4%
- Umatoll4%
Demand
Toys for 2 Year Old Boy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Toys for 2 Year Old Boy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toys for 1 year old boys754K/yr
- toys for 2 year old boy755K/yr
- toys for 2 year old girls613K/yr
- 1 year old boy toys350K/yr
- 2 year old boy toys361K/yr
- toys for 1+ year old girls337K/yr
- toys for 1 year old girls304K/yr
- montessori toys250K/yr
- toys for 1+ year old boys281K/yr
- baby toys 1 year old204K/yr
Reviews and returns
What reviews say buyers love and hate about Toys for 2 Year Old Boy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are way too narrow
Too small
It is currently quite short
Broke on first use
broke within a few weeks
Broke after 2 days
A little pricey
that would make it more expensive than this
A little over priced for what it is
CHOKING HAZARD
Choking hazard
loose parts that could be a choking hazard
Not great quality
Defective low quality
Cheap looking poor quality
Love
Endless fun
Fun Game
Very engaging
The build quality is excellent
Good quality cups
Amazing Quality
Birthday gift
Perfect for gifting
Beautiful gift
Excellent for the money
Excellent value
Good value for money
Lovely colours
The colours are great
Brightly coloured
Return
0.9% Return rate 35% Fixable by listing
they are way too narrow
Too small
It is currently quite short
Not great quality
Defective low quality
Cheap looking poor quality
Did not work
we returned it because it didnt work well for us
Duck not working
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toys for 2 Year Old Boy questions
Answered from the same tracked data.