Toys for 2 Year Old Boy

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

2.6%

Market size, estimated

£2.1Ma year

Peak month

December4.5× the quietest month

Top search term

toys for 1 year old boys754K searches a year

Listings sell for £14.76 on average, from £4.32 to £36.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £14.76 that is £15K to £18K a year per listing.

Average price

£14.76under the $15 to $100 sweet spot

Price range

£4.32–£36.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,000–1,250

Revenue per listing a year

£15K–£18K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #26 within Baby & Toddler Toys. It carries 3,353 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

1.5%

Average rank

#26in Baby & Toddler Toys

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,353per listing

Listings tracked

109

20 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

16Amazon's first-year sales bar

Average brand age

39 months