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Climbing Frame

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 0.3% of searches, so Climbing Frame is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£371K/yr587K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
32%top-5 click share · 27 brands · 46 sellers

Flapen Score

Climbing Frame against its category

The dotted line is the Toys & Games average. Past it, Climbing Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Climbing Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Climbing Frame 587K times last year and spent an estimated £371K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
0.3%
Market size, estimated
£371Ka year
Peak month
April2.6× the quietest month
Top search term
climbing frame183K searches a year

02 · Price

A sale here is worth £197.48.

Listings sell for £197.48 on average, from £33.44 to £1641.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £197.48 that is £0 to £20K a year per listing.

Average price
£197.48above the $15 to $100 sweet spot
Price range
£33.44–£1641.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£20K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #47 within Baby & Toddler Toys. It carries 476 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
47%
Out of stock, average day
24.9%
Average rank
#47in Baby & Toddler Toys
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
53

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Climbing Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

46

Est. top-5 brand share

60%

Top 20: 95%

Est. top-5 click share

32%

Top 20: 71%

Open market

32%

  • TP17%
  • Plum13%
  • Puecrof11%
  • KANGA10%
  • khlerox8%
  • Backyard Discovery8%

Demand

Climbing Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Search terms

Top Climbing Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • climbing frame183K/yr
  • climbing frame outdoor52K/yr
  • kids climbing frame outdoor29K/yr
  • toddler climbing frame43K/yr
  • outdoor climbing frame27K/yr
  • baby climbing frame31K/yr
  • indoor climbing frame42K/yr
  • kids climbing frame17K/yr
  • garden climbing frame13K/yr
  • toddler climbing frame outdoor13K/yr

Reviews and returns

What reviews say buyers love and hate about Climbing Frame

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Assembly/Installation”
1.0%of orders come back
“Nightmare to assemble”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Climbing Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data