Magnetic Building Blocks
PassMagnetic Building Blocks scores 65 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -19.8% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 65 / 100Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 4465
- Market size
- £1.7M/yr2.0M searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 30%top-5 click share · 40 brands · 62 sellers
Flapen Score
Magnetic Building Blocks against its category
The dotted line is the Toys & Games average. Past it, Magnetic Building Blocks is stronger. Inside it, weaker.
Market
The Magnetic Building Blocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnetic Building Blocks 2.0M times last year and spent an estimated £1.7M. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £1.7Ma year
- Peak month
- December4.8× the quietest month
- Top search term
- magnetic tiles1.3M searches a year
02 · Price
A sale here is worth £18.42.
Listings sell for £18.42 on average, from £8.53 to £44.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £18.42 that is £28K to £37K a year per listing.
- Average price
- £18.42inside the $15 to $100 sweet spot
- Price range
- £8.53–£44.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £28K–£37K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #96 within Building & Construction Toys. It carries 1,896 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #96in Building & Construction Toys
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,896per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 15 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Magnetic Building Blocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnetic Tiles Starter Set Classroom Must Haves Kids Toys for 3+ Year Old
- Price
- £11.91
- Rating
- 4.8/5
- Reviews
- 1,237
- Age
- 3y ago
Science Kidz Magnetic Tiles - 100 Piece Set + 4 Play Figures + Storage Bag
- Price
- £23.39
- Rating
- 4.8/5
- Reviews
- 810
- Age
- 1y ago
Kaysaitoy Magnetic Tiles Building Blocks 100pcs Magnetic Blocks for Kids
- Price
- £20.50
- Rating
- 4.8/5
- Reviews
- 841
- Age
- 1y ago
Coodoo Magnetic Tiles Kids Toys STEM Magnet for Toddler Magnetic Blocks Building Toys Preschool Learning Sensory Montessori for 3+ Year Old Boys and Girls Safe Creativity Toddler Kids Toys 40PCS
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 12,050
- Age
- 3y ago
Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set 57PC Kids Learning Educational Construction Toys for Boys Girls Present Age 3 4 5 6 7 Year Old - Gift
- Price
- £17.33
- Rating
- 4.8/5
- Reviews
- 15,918
- Age
- 8y ago
Trending
90-day click momentum
MXBLOCKY 102PCS Magnetic Tiles Building Blocks for Kids Ages 3+ with 2 Cars
- Price
- £17.19
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 11mo ago
ZMAXKIC Magnetic Tiles 135PCS Magnetic Building Blocks with 2 Cars Large Magnet Building Set STEM Sensory Educational Toys Gift for Toddlers Kids Boys Girls.
- Price
- £26.07
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 8mo ago
ZMAXKIC Magnetic Tiles 122PCS Magnetic Building Blocks with 2 Cars Large Magnet Building Set STEM Sensory Educational Toys Gift for Toddlers Kids Boys Girls.
- Price
- £23.78
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 6mo ago
Magnetic Building Blocks 74PCS Magnetic Tiles Magnetic Tiles for Kids
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 1y ago
Gemmicc Magnetic Tiles 100 PCS with 2 Cars STEM Approved Educational Magnet BuildingToys Magnet Puzzles Stacking Blocks for Boys Girls
- Price
- £20.79
- Rating
- 4.8/5
- Reviews
- 4,716
- Age
- 3y ago
Newest
by launch dateZMAXKIC Magnetic Tiles 122PCS Magnetic Building Blocks with 2 Cars Large Magnet Building Set STEM Sensory Educational Toys Gift for Toddlers Kids Boys Girls.
- Price
- £23.78
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 6mo ago
ZMAXKIC Magnetic Tiles 135PCS Magnetic Building Blocks with 2 Cars Large Magnet Building Set STEM Sensory Educational Toys Gift for Toddlers Kids Boys Girls.
- Price
- £26.07
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 8mo ago
Zippytoys Magnetic Tiles Building Blocks Set for Kids 60PCS 3D Magnetic Construction Toy with Wheel Cart & Storage Bag STEM Learning Toy for Boys & Girls Age 3+ Strong Magnets & Safe ABS Plastic
- Price
- £20.44
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago
MXBLOCKY 102PCS Magnetic Tiles Building Blocks for Kids Ages 3+ with 2 Cars
- Price
- £17.19
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 11mo ago
Xekel 40PCS Magnetic Tiles Magnetic Building Blocks 3D Kids Toys STEM Educational Toys Travel Sets for Kids Game Building Preschool Construction Toys for 3+ Years Old Girls and Boys Gifts
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
62
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
30%
Top 20: 68%
Open market
51%
- Coodoo16%
- Kaysaitoy8%
- Science Kidz8%
- Desire Deluxe7%
- ZMAXKIC6%
- vatenick5%
Demand
Magnetic Building Blocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Magnetic Building Blocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnetic tiles1.3M/yr
- magnetic tiles for kids169K/yr
- magnetic blocks for kids108K/yr
- magnetic building blocks166K/yr
- magnet tiles78K/yr
- magnet blocks40K/yr
- magnetic building blocks for kids40K/yr
- magnet tiles for kids21K/yr
- magic tiles22K/yr
- coodoo magnetic tiles15K/yr
Reviews and returns
What reviews say buyers love and hate about Magnetic Building Blocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Magnets are not strong enough
the magnets fall out
Magnets are quite weak
The pieces are small
quite small
They are much bigger than others we bought recently
Picture is misleading
the picture is hugely misleading
false advertising
This is a really expensive set. you can get similar for half the price
cheaper
Over priced for what it is
I saw good reviews with the correct product however this is not what you receive anymore sadly
Not the Best
Poor quality
Love
Perfect toy
Fun for kids
Amazing fun
Good quality set
Amazing quality
Quality is good as is the container
Magnetic Tiles
Strong Magnets
great magnetic strength
Affordable price
Money well spent
Fair price
Very creative
Creative play
encourages creativity
Return
0.7% Return rate 40% Fixable by listing
The pieces are small
quite small
They are much bigger than others we bought recently
Magnets are not strong enough
the magnets fall out
Magnets are quite weak
I saw good reviews with the correct product however this is not what you receive anymore sadly
Not the Best
Poor quality
Picture is misleading
the picture is hugely misleading
false advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnetic Building Blocks questions
Answered from the same tracked data.