Bath Toys

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

4.7%

Market size, estimated

£1.4Ma year

Peak month

December3.4× the quietest month

Top search term

bath toys1.3M searches a year

Listings sell for £10.12 on average, from £2.51 to £28.68. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £10.12 that is £13K to £15K a year per listing.

Average price

£10.12under the $15 to $100 sweet spot

Price range

£2.51–£28.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

£13K–£15K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #67 within Baby & Toddler Toys. It carries 2,453 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#67in Baby & Toddler Toys

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,453per listing

Listings tracked

64

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

13Amazon's first-year sales bar

Average brand age

31 months