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Card Sleeves

Maybe

Returns run at only 0.2% of orders. But prices span $2.62–$13.10, mostly outside the sweet spot, so Card Sleeves is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£780K/yr875K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
50%top-5 click share · 17 brands · 92 sellers

Flapen Score

Card Sleeves against its category

The dotted line is the Toys & Games average. Past it, Card Sleeves is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Sleeves 875K times last year and spent an estimated £780K. The top 5 brands take 74% of clicks. Demand peaks in Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £780K a year.

Searches, last 12 months
875K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
13.7%
Market size, estimated
£780Ka year
Peak month
April1.9× the quietest month
Top search term
card sleeves252K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £2.62 to £13.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £6.50 that is £20K to £26K a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£2.62–£13.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£26K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #26 within Collectible Toys. It carries 3,102 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#26in Collectible Toys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,102per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Card Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£94K£125K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

92

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

22%

  • Ultra Pro28%
  • Mlikero21%
  • MintKeeper17%
  • MYTHIC VAULT4%
  • SMITH'S 20154%
  • AMIGO4%

Demand

Card Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Card Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card sleeves252K/yr
  • pokemon card sleeves152K/yr
  • penny sleeves149K/yr
  • pokemon sleeves72K/yr
  • trading card sleeves66K/yr
  • penny sleeves pokemon30K/yr
  • pokemon sleeves for cards19K/yr
  • tcg sleeves20K/yr
  • card protector sleeves17K/yr
  • pokemon cards sleeves13K/yr

Reviews and returns

What reviews say buyers love and hate about Card Sleeves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.08

Do not fit

Not big enough

too big

Quality-Overall12%+0.83

Absolutely rubbish

lower quality than others for similar price on Amazon

Awful quality

Thickness10%−0.04

feel a little thicker

they are quite thin for my standard

was thinner than expected

Color6%−0.03

have a weird purple tint

the hue is a little blue

Ultra thin, slippery and slight blue tint

Strength5%−0.02

they are very flimsy

Honestly you can find stronger, cheaper and better quality ones

Meh flimsy easy to split when used

Love

Quality-Overall24%+0.83

good quality and came fast

Really good quality card sleeves

Excellent quality

Value For Money18%+1.49

Good Price

Well worth it

Amazing value

Size-Overall15%−0.08

Fit like a glove

snug fit with not being too tight

Good size

Advertised Vs Actual Product11%+0.64

Exactly what I needed

As described

Just as pictured and described

Ease Of Use5%+0.42

Easy to use

makes them easier to handle

Easy to work with

Return

0.2% Return rate 62% Fixable by listing

Size-Overall51%▃▅▆▆█▅

Do not fit

Not big enough

too big

Quality-Overall12%█▃▂▄▂▄

Absolutely rubbish

lower quality than others for similar price on Amazon

Awful quality

Thin7%▁█▂▂▂▃
Advertised Vs Actual Product4%▁▁█▃▆▁

63mm x 88mm Not As Described

not the brand as displayed in the photos

Item NOT as stated

Value For Money4%▁▆█▁▁▇

found it really expensive for what it is

Definitely NOT value for money

better bargains to be had

FAQ

Common Card Sleeves questions

Answered from the same tracked data.