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Robot

Maybe

The top 5 brands take only 48% of clicks. But buyers convert on only 0.7% of searches, so Robot is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£520K/yr849K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 33 brands · 135 sellers

Flapen Score

Robot against its category

The dotted line is the Toys & Games average. Past it, Robot is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robot 849K times last year and spent an estimated £520K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £520K a year.

Searches, last 12 months
849K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.7%
Market size, estimated
£520Ka year
Peak month
December4.2× the quietest month
Top search term
robot358K searches a year

02 · Price

A sale here is worth £91.28.

Listings sell for £91.28 on average, from £11.36 to £566.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £91.28 that is £9K to £23K a year per listing.

Average price
£91.28inside the $15 to $100 sweet spot
Price range
£11.36–£566.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£9K–£23K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #138 within Electronic Toys. It carries 1,469 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
11.2%
Average rank
#138in Electronic Toys
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,469per listing
Listings tracked
45

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Robot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

135

Est. top-5 brand share

48%

Top 20: 90%

Est. top-5 click share

41%

Top 20: 79%

Open market

48%

  • ENERGIZE LAB14%
  • Kaybolge11%
  • CONSTRUCT & CREATE10%
  • ALLCELE7%
  • GILOBABY5%
  • SilverLit4%

Demand

Robot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Robot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • robot358K/yr
  • robots84K/yr
  • robot toy96K/yr
  • ai robot52K/yr
  • toy robots29K/yr
  • robot toys24K/yr
  • robot kit18K/yr
  • robot pet18K/yr
  • kids robot18K/yr
  • remote control robot18K/yr

Reviews and returns

What reviews say buyers love and hate about Robot

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Functionality-Overall”
2.1%of orders come back
“Cannot play at all”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Robot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data