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Robot

Maybe

The top 5 brands take only 48% of clicks. But buyers convert on only 0.7% of searches, so Robot is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£520K/yr849K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 33 brands · 135 sellers

Flapen Score

Robot against its category

The dotted line is the Toys & Games average. Past it, Robot is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robot 849K times last year and spent an estimated £520K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £520K a year.

Searches, last 12 months
849K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.7%
Market size, estimated
£520Ka year
Peak month
December4.2× the quietest month
Top search term
robot358K searches a year

02 · Price

A sale here is worth £91.28.

Listings sell for £91.28 on average, from £11.36 to £566.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £91.28 that is £9K to £23K a year per listing.

Average price
£91.28inside the $15 to $100 sweet spot
Price range
£11.36–£566.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£9K–£23K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #138 within Electronic Toys. It carries 1,469 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
11.2%
Average rank
#138in Electronic Toys
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,469per listing
Listings tracked
45

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Robot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

135

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

41%

Top 20: 79%

Open market

48%

  • ENERGIZE LAB14%
  • Kaybolge11%
  • CONSTRUCT & CREATE10%
  • ALLCELE7%
  • GILOBABY5%
  • SilverLit4%

Demand

Robot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Robot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robot358K/yr
  • robots84K/yr
  • robot toy96K/yr
  • ai robot52K/yr
  • toy robots29K/yr
  • robot toys24K/yr
  • robot kit18K/yr
  • robot pet18K/yr
  • kids robot18K/yr
  • remote control robot18K/yr

Reviews and returns

What reviews say buyers love and hate about Robot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.21

Cannot play at all

it's not always working as advertised

Didn't work

Quality-Overall11%−0.06

Garbage

Poor quality

Okay, a little cheap in quality

Size-Overall11%−0.06

Smaller than what I thought

Bigger then I thought it would be

It doesnt all fit as it should

Value For Money8%+0.29

They are expensive

Expensive

A slightly pricey

Battery Life6%−0.03

Battery not the best

less battery life

Yes true battery life is very short

Love

Fun/Entertainment Experience32%+2.38

Great fun

Entertaining toy for kids

Fantastic toy

Gifting Purpose13%+1.02

A great choice of gift

Good gift

Birthday present

Quality-Overall10%−0.06

The build quality is lovely

Excellent product

Great, entertaining and superb product

Value For Money9%+0.29

worth every penny

Good value

Excellent value

Educational-Overall4%+0.32

Engaging and educational

I would definitely recommend this to anyone looking for an educational toy that is both fun and interactive

Educational toys

Return

2.1% Return rate 13% Fixable by listing

Functionality-Overall24%█▅▆▆▆▇

Cannot play at all

it's not always working as advertised

Didn't work

Defective Material/Parts12%█▆▇▅▇█
Charging8%███▄▇▄
Size-Overall6%▂▇▅▄▇█

Smaller than what I thought

Bigger then I thought it would be

It doesnt all fit as it should

Connectivity-Overall5%▄▂▄▇▄█

I'm having issues connecting it to the WiFi

batter box will not connect

therefore cant connect

FAQ

Common Robot questions

Answered from the same tracked data.