Robot
MaybeThe top 5 brands take only 48% of clicks. But buyers convert on only 0.7% of searches, so Robot is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £520K/yr849K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 41%top-5 click share · 33 brands · 135 sellers
Flapen Score
Robot against its category
The dotted line is the Toys & Games average. Past it, Robot is stronger. Inside it, weaker.
Market
The Robot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Robot 849K times last year and spent an estimated £520K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £520K a year.
- Searches, last 12 months
- 849K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £520Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- robot358K searches a year
02 · Price
A sale here is worth £91.28.
Listings sell for £91.28 on average, from £11.36 to £566.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £91.28 that is £9K to £23K a year per listing.
- Average price
- £91.28inside the $15 to $100 sweet spot
- Price range
- £11.36–£566.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£23K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #138 within Electronic Toys. It carries 1,469 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 93%
- Out of stock, average day
- 11.2%
- Average rank
- #138in Electronic Toys
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,469per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Robot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kaybolge Kids Toys for 4 5 6 Year Old Boy Girls Remote Control Robot Kits
- Price
- £17.53
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 4y ago

CONSTRUCT & CREATE Tobbie the Self-Guiding AI Robot Build Your Own DIY STEM Kit - Robotic Toy for Children from 8 Years
- Price
- £21.93
- Rating
- 4.2/5
- Reviews
- 1,330
- Age
- 8y ago

ENERGIZE LAB Eilik - Cute Robot Pets Toys with Abundant Emotions Your Perfect Interactive Companion at Home or Workspace Unique for Girls & Boys.
- Price
- £115.44
- Rating
- 4.0/5
- Reviews
- 3,210
- Age
- 3y ago

ALLCELE Robot Toys Rechargeable Kids RC Robots for Girls & Boys Remote Control Toy with LED Eyes & Music for Children Age 3+ Years Old - Blue
- Price
- £16.54
- Rating
- 4.4/5
- Reviews
- 2,070
- Age
- 4y ago

GILOBABY Rechargeable Talking Robot for Kids Interactive Smart Toy for 3+ Year Old Boys and Girls with Voice & Touch Control Dance & Playback (Blue)
- Price
- £17.87
- Rating
- 4.0/5
- Reviews
- 8,051
- Age
- 7y ago
Trending
estimated 90-day click momentum
Ruko 1088 Smart Robot Toy for Kids Interactive Voice APP Control Large
- Price
- £89.54
- Rating
- 4.5/5
- Reviews
- 5,939
- Age
- 7mo ago

Ruko 6088 Smart Robot Toy for Kids Boys Remote & APP Control Blue
- Price
- £40.72
- Rating
- 4.5/5
- Reviews
- 1,919
- Age
- 7mo ago

EBO Max FamilyBot AI Home Robot with 4K Camera Voice Control & Smart Patrol
- Price
- £446.34
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago

HUIYOKAY Robot Toys for 4 5 6 Year Old Boys Girls Remote Control Robots
- Price
- £18.39
- Rating
- 4.4/5
- Reviews
- 1,387
- Age
- 1mo ago

cupboo Interactive AI Plush Companion Pet Privacy Safe Soft Huggable Intelligence Emotional Support Robot Pets Anxiety Relief Desk Robots| Ideal Toy Gift for Kids Teens Adults Seniors-Beige
- Price
- £255.86
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 9mo ago
Newest
by launch date
HUIYOKAY Robot Toys for 4 5 6 Year Old Boys Girls Remote Control Robots
- Price
- £18.39
- Rating
- 4.4/5
- Reviews
- 1,387
- Age
- 1mo ago

EBO Max FamilyBot AI Home Robot with 4K Camera Voice Control & Smart Patrol
- Price
- £446.34
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago

AI Companion Robot with Facial Recognition Voice Interaction Haptic Sensing 5W Wireless Charging for Desk and Smart Home
- Price
- £566.66
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

Ruko 1088 Smart Robot Toy for Kids Interactive Voice APP Control Large
- Price
- £89.54
- Rating
- 4.5/5
- Reviews
- 5,939
- Age
- 7mo ago

Ruko 6088 Smart Robot Toy for Kids Boys Remote & APP Control Blue
- Price
- £40.72
- Rating
- 4.5/5
- Reviews
- 1,919
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
135
Est. top-5 brand share
48%
Top 20: 90%
Est. top-5 click share
41%
Top 20: 79%
Open market
48%
- ENERGIZE LAB14%
- Kaybolge11%
- CONSTRUCT & CREATE10%
- ALLCELE7%
- GILOBABY5%
- SilverLit4%
Demand
Robot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Robot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- robot358K/yr
- robots84K/yr
- robot toy96K/yr
- ai robot52K/yr
- toy robots29K/yr
- robot toys24K/yr
- robot kit18K/yr
- robot pet18K/yr
- kids robot18K/yr
- remote control robot18K/yr
Reviews and returns
What reviews say buyers love and hate about Robot
We read the reviews and the return reasons for every product selling here.
“Cannot play at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Robot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









