Godzilla Toys
MaybeReturns run at only 0.6% of orders. But buyers convert on only 0.9% of searches, so Godzilla Toys is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £241K/yr1.3M searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 30%top-5 click share · 14 brands · 174 sellers
Flapen Score
Godzilla Toys against its category
The dotted line is the Toys & Games average. Past it, Godzilla Toys is stronger. Inside it, weaker.
Market
The Godzilla Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Godzilla Toys 1.3M times last year and spent an estimated £241K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Apr–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £241Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- godzilla808K searches a year
02 · Price
A sale here is worth £22.08.
Listings sell for £22.08 on average, from £5.07 to £96.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £22.08 that is £2K to £6K a year per listing.
- Average price
- £22.08inside the $15 to $100 sweet spot
- Price range
- £5.07–£96.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #981 within Play Figures. It carries 243 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 9.2%
- Average rank
- #981in Play Figures
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 243per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 2 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Godzilla Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Energised Godzilla Action Figure Toy Iconic Collectable Movie Character Includes 2.5-Inch Battle Drone Suitable for Ages 4 Years+
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 1y ago

Godzilla x Kong: The New Empire 11-Inch Giant Godzilla Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 2y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 2y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
- Price
- £6.62
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
Trending
90-day click momentum
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

BANDAI Godzilla - 6 Burning Godzilla Action Figure - Collectible Figure
- Price
- £21.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

Godzilla 1991 Figure 6 (15.24cm) Scale PVC Action Figure Collectible Godzilla Toy in Window Box Packaging for Fans & Collectors
- Price
- £20.88
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch date
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
- Price
- £9.47
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago

MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 11mo ago

MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
174
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
8%
- MonsterVerse72%
- Hiyatoys7%
- BANDAI6%
- LGQHCE3%
- TAMASHII NATIONS2%
- Bodygenix2%
- Open — no brand owns it (8 brands, 8%)
Demand
Godzilla Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Godzilla Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- godzilla808K/yr
- godzilla toys182K/yr
- godzilla figure57K/yr
- godzilla action figures27K/yr
- king kong toys37K/yr
- godzilla toy18K/yr
- godzilla figures18K/yr
- monsterverse toys9K/yr
- monsterverse13K/yr
- king kong vs godzilla toys18K/yr
Reviews and returns
What reviews say buyers love and hate about Godzilla Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit smaller than the other toys
the piece doesnt fit that well
Too big imo
fell apart in 2 days
has a broken piece only had it just over a month
Broken already
Not worth £1 let alone £13
At £20 each that is outrageous
Not worth it
its hard 2 put the joints on
cheap plastic tat that really isnt worth the money
Poor quality mould
Love
Very nice rare pop
Good quality
Product is nice
fun to play with
Great toy
Good solid toy
Happy gift
Great gift
Wonderful gift for kids
just all round a cool collectors piece
Amazing figure and such a lovely item to have in my collection
Just the right size for my son's kaiju collection
Solid figure
Very sturdy
Very strong and great for its price-> highly recommend
Return
0.6% Return rate 34% Fixable by listing
a bit smaller than the other toys
the piece doesnt fit that well
Too big imo
Parts do not fit
Not as described
Nothing like the photos
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Godzilla Toys questions
Answered from the same tracked data.









