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Godzilla Toys

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 0.9% of searches, so Godzilla Toys is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£241K/yr1.3M searches / yr
90-day growth
-16.4%search demand this quarter
Competition
30%top-5 click share · 14 brands · 174 sellers

Flapen Score

Godzilla Toys against its category

The dotted line is the Toys & Games average. Past it, Godzilla Toys is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godzilla Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Godzilla Toys 1.3M times last year and spent an estimated £241K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Apr–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.9%
Market size, estimated
£241Ka year
Peak month
April2.2× the quietest month
Top search term
godzilla808K searches a year

02 · Price

A sale here is worth £22.08.

Listings sell for £22.08 on average, from £5.07 to £96.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £22.08 that is £2K to £6K a year per listing.

Average price
£22.08inside the $15 to $100 sweet spot
Price range
£5.07–£96.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #981 within Play Figures. It carries 243 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#981in Play Figures
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
57

04 · Newcomers

Amazon counts 2 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Godzilla Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

174

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

8%

  • MonsterVerse72%
  • Hiyatoys7%
  • BANDAI6%
  • LGQHCE3%
  • TAMASHII NATIONS2%
  • Bodygenix2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Godzilla Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Godzilla Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godzilla808K/yr
  • godzilla toys182K/yr
  • godzilla figure57K/yr
  • godzilla action figures27K/yr
  • king kong toys37K/yr
  • godzilla toy18K/yr
  • godzilla figures18K/yr
  • monsterverse toys9K/yr
  • monsterverse13K/yr
  • king kong vs godzilla toys18K/yr

Reviews and returns

What reviews say buyers love and hate about Godzilla Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.06

a bit smaller than the other toys

the piece doesnt fit that well

Too big imo

Durability17%−0.08

fell apart in 2 days

has a broken piece only had it just over a month

Broken already

Value For Money9%−0.04

Not worth £1 let alone £13

At £20 each that is outrageous

Not worth it

Ease Of Use6%−0.01

its hard 2 put the joints on

Material Quality6%−0.03

cheap plastic tat that really isnt worth the money

Poor quality mould

Love

Quality-Overall23%+2.14

Very nice rare pop

Good quality

Product is nice

Fun/Entertainment Experience19%+0.45

fun to play with

Great toy

Good solid toy

Gifting Purpose9%+0.85

Happy gift

Great gift

Wonderful gift for kids

Collectibles8%+0.66

just all round a cool collectors piece

Amazing figure and such a lovely item to have in my collection

Just the right size for my son's kaiju collection

Strength8%+0.43

Solid figure

Very sturdy

Very strong and great for its price-> highly recommend

Return

0.6% Return rate 34% Fixable by listing

Size-Overall25%█▃▄▁▄▃

a bit smaller than the other toys

the piece doesnt fit that well

Too big imo

Gifting Purpose19%▁▅▇▆▁█
Defective Material/Parts14%▆▇█▁▄▄

Parts do not fit

Advertised Vs Actual Product6%▁▁▁▁▅█

Not as described

Nothing like the photos

Add-Ons/Attachments6%█▃█▁▁▂

FAQ

Common Godzilla Toys questions

Answered from the same tracked data.