godzilla toys
Worth a lookShows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£22.08avg listing price — sweet spot $15–$100
Review moat
Great243.28avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.07–£96.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£241K£241K/yr · 1.3M searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, godzilla toys is a £241K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
godzilla toys market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £276K–£331K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #981
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 53%
- Out of stock
- 9.2%
- Avg brand age
- 33 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
174
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
8%
- MonsterVerse72%
- Hiyatoys7%
- BANDAI6%
- LGQHCE3%
- TAMASHII NATIONS2%
- Bodygenix2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Feb, Apr, Dec · busiest ÷ quietest = 2.2×
Top godzilla toys search terms
- godzilla808K/yr
- godzilla toys182K/yr
- godzilla figure57K/yr
- godzilla action figures27K/yr
- king kong toys37K/yr
- godzilla toy18K/yr
- godzilla figures18K/yr
- monsterverse toys9K/yr
- monsterverse13K/yr
- king kong vs godzilla toys18K/yr
Top godzilla toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Energised Godzilla Action Figure Toy Iconic Collectable Movie Character Includes 2.5-Inch Battle Drone Suitable for Ages 4 Years+
MonsterVerse£7.564.8★340 rev
Godzilla x Kong: The New Empire 11-Inch Giant Godzilla Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
MonsterVerse£16.774.6★553 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
MonsterVerse£10.124.7★201 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
MonsterVerse£5.074.7★642 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
MonsterVerse£6.624.8★586 rev
Newest
by launch date
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
Hiyatoys£74.850 rev
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
Hiyatoys£71.612 rev
MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
MonsterVerse£9.4724 rev
MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
MonsterVerse£9.5427 rev
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
MonsterVerse£21.9934 rev
Trending
90-day click momentumHiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
Hiyatoys£71.615.0★
BANDAI Godzilla - 6 Burning Godzilla Action Figure - Collectible Figure
BANDAI£21.293.8★
Godzilla 1991 Figure 6 (15.24cm) Scale PVC Action Figure Collectible Godzilla Toy in Window Box Packaging for Fans & Collectors
BANDAI£20.884.3★
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
Hiyatoys£74.850.0★
MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
MonsterVerse£16.764.6★
What buyers say about godzilla toys
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice rare pop”
“fun to play with”
“Happy gift”
“just all round a cool collectors piece”
“Solid figure”
“value for money”
“Looks good on the advert”
“Sturdy and well made”
“Great product good size”
“Its nice colours”
What buyers complain about
“a bit smaller than the other toys”
“fell apart in 2 days”
“Not worth £1 let alone £13”
“its hard 2 put the joints on”
“cheap plastic tat that really isnt worth the money”
“Much too fragile”
“Not as described”
“Absolutely garbage”
“Hard to build up”
“Parts do not fit”
Top return reasons
Common questions
- Is godzilla toys profitable to sell on Amazon United Kingdom?
- The niche generates £241K/yr across 57 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the godzilla toys niche?
- 14 brands and 174 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in godzilla toys?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.6%.
- When does demand for godzilla toys peak?
- Demand peaks in Feb–Apr–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the godzilla toys niche?
- Listings span £5.07–£96.08; the average listing price is £22.08 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.