Godzilla Toys
Godzilla Toys shows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Is Godzilla Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Godzilla Toys is a £241K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 55/100.
Godzilla Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.4% over the last 90 days and 0.9% of searches end in a purchase.
£241K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 57 products
Top Godzilla Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Energised Godzilla Action Figure Toy Iconic Collectable Movie Character Includes 2.5-Inch Battle Drone Suitable for Ages 4 Years+
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 1y ago
Godzilla x Kong: The New Empire 11-Inch Giant Godzilla Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 2y ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 2y ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
- Price
- £6.62
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
Trending
90-day click momentum
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
BANDAI Godzilla - 6 Burning Godzilla Action Figure - Collectible Figure
- Price
- £21.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago
Godzilla 1991 Figure 6 (15.24cm) Scale PVC Action Figure Collectible Godzilla Toy in Window Box Packaging for Fans & Collectors
- Price
- £20.88
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch dateHiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
- Price
- £9.47
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago
MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 11mo ago
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
174
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
8%
- MonsterVerse72%
- Hiyatoys7%
- BANDAI6%
- LGQHCE3%
- TAMASHII NATIONS2%
- Bodygenix2%
- Open — no brand owns it (8 brands, 8%)
Godzilla Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 2.2×
Top Godzilla Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- godzilla808K/yr
- godzilla toys182K/yr
- godzilla figure57K/yr
- godzilla action figures27K/yr
- king kong toys37K/yr
- godzilla toy18K/yr
- godzilla figures18K/yr
- monsterverse toys9K/yr
- monsterverse13K/yr
- king kong vs godzilla toys18K/yr
What reviews say buyers love and hate about Godzilla Toys
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Very nice rare pop”
“fun to play with”
“Happy gift”
“just all round a cool collectors piece”
“Solid figure”
What buyers complain about
79% of reviews“a bit smaller than the other toys”
“fell apart in 2 days”
“Not worth £1 let alone £13”
“its hard 2 put the joints on”
“cheap plastic tat that really isnt worth the money”
Godzilla Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Godzilla Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
