Godzilla Toys
MaybeAn estimated 0.6% of orders come back. But buyers convert on only 0.9% of searches, so Godzilla Toys is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £241K/yr1.3M searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 30%top-5 click share · 14 brands · 174 sellers
Flapen Score
Godzilla Toys against its category
The dotted line is the Toys & Games average. Past it, Godzilla Toys is stronger. Inside it, weaker.
Market
The Godzilla Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Godzilla Toys 1.3M times last year and spent an estimated £241K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Apr–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £241Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- godzilla808K searches a year
02 · Price
A sale here is worth £22.08.
Listings sell for £22.08 on average, from £5.07 to £96.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £22.08 that is £2K to £6K a year per listing.
- Average price
- £22.08inside the $15 to $100 sweet spot
- Price range
- £5.07–£96.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #981 within Play Figures. It carries 243 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 9.2%
- Average rank
- #981in Play Figures
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 243per listing
- Listings tracked
- 57
04 · Newcomers
2 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Godzilla Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Energised Godzilla Action Figure Toy Iconic Collectable Movie Character Includes 2.5-Inch Battle Drone Suitable for Ages 4 Years+
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 1y ago

Godzilla x Kong: The New Empire 11-Inch Giant Godzilla Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 2y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 2y ago

MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
- Price
- £6.62
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

BANDAI Godzilla - 6 Burning Godzilla Action Figure - Collectible Figure
- Price
- £21.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

Godzilla 1991 Figure 6 (15.24cm) Scale PVC Action Figure Collectible Godzilla Toy in Window Box Packaging for Fans & Collectors
- Price
- £20.88
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch date
Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla x Kong The New Empire Godzilla Evolved Ver. Action Figure
- Price
- £74.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Hiyatoys HIYA Exquisite Basic Series None Scale 7 Inch Godzilla vs. King Ghidorah Heat Ray Godzilla Hokkaido Ver. Action Figure
- Price
- £71.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
- Price
- £9.47
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago

MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 11mo ago

MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
174
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 70%
Open market
8%
- MonsterVerse72%
- Hiyatoys7%
- BANDAI6%
- LGQHCE3%
- TAMASHII NATIONS2%
- Bodygenix2%
- Open — no brand owns it (8 brands, 8%)
Demand
Godzilla Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Godzilla Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- godzilla808K/yr
- godzilla toys182K/yr
- godzilla figure57K/yr
- godzilla action figures27K/yr
- king kong toys37K/yr
- godzilla toy18K/yr
- godzilla figures18K/yr
- monsterverse toys9K/yr
- monsterverse13K/yr
- king kong vs godzilla toys18K/yr
Reviews and returns
What reviews say buyers love and hate about Godzilla Toys
We read the reviews and the return reasons for every product selling here.
“a bit smaller than the other toys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Godzilla Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









