67 plush
Worth a lookShows a thin review moat (29 avg reviews), but soft demand (-58.1% this quarter) keeps it on the watch list.
Review moat
Incredible28.52avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 184K searches
Price range
Bad£4.27–£15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 67 plush is a £77K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
67 plush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £72K–£90K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,367
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 20.2%
- Avg brand age
- 12 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28
Sellers
31
Top-5 brand share
46%
Top 20: 93%
Top-5 click share
43%
Top 20: 87%
Open market
47%
- Ashloter12%
- Dlishka11%
- Whaikin8%
- SOMUSICTY8%
- Hyhuiyin7%
- Wsndyjia7%
Demand
Weekly Amazon search volume, last 33 weeks — -58.1% search growth over the last 90 days.Top 67 plush search terms
- 67 plush80K/yr
- 67 toy30K/yr
- 67 teddy19K/yr
- 67 toys12K/yr
- 6 7 plush11K/yr
- 67 brainrot12K/yr
- 6 7 teddy6K/yr
- 67 plushie5K/yr
- 67 plush toy4K/yr
- 6 7 plushies5K/yr
Top 67 plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashloter 67 Brainrot Teddy Plush Steal a Italian Brain Rot Cute Soft Plushies Stuffed Animal Gifts for Adult Fans Decoration (1pcs)
Ashloter£9.704.4★34 rev
Dlishka Steal A Brainrot Plush Cute Italian Toy Tralalero Shark Plush Funny Stuffed Animal Gifts For Fans Perfect Soft Plushies Toy For Decoration And Collection (67)
Dlishka£8.704.6★237 rev
SOMUSICTY 67 Brainrot Plush Teddy 67 brainrot plushies Italian Brain rot Plush Brain rot Teddy for Kids Boys Girls Birthday Present Gifts Age 6+ (blue)
SOMUSICTY£11.212.9★36 rev
Wsndyjia Steal a Brainrot 67 Plush Cute Funny Stuffed Animals Gifts for Fans Soft Plushies for Cushion Pillow Bed Pillows Decoration And Collection for Valentines Day Gifts(1Pc)
Wsndyjia£10.733.8★7 rev
Hyhuiyin Steal a Brainrot Plush 67 Plush Toy Pillow Doll Emotional Support Plushie Adorable Soft Stuffed Animals Figure Plushies Decoration and Collection Cute Toys Gifts for Girls Boys Fans
Hyhuiyin£8.044.2★54 rev
Newest
by launch date
67 Brainrot Figure Pink Gradient Steal a Brainrot 67 Ornament Funny 67 Brainrot Toy Desktop Decor Collectible Brainrot Action Figure Creative Desk Decorations Gift for Girls Adults
Generic£4.270 rev
ToqoGeri Plush Toy 67 Plush for Gifting Soft Blue Cave Character 67 Toy with Detailed Features Collectible 67 Plush Doll
ToqoGeri£6.901 rev
AFORENTIER Steal a Brainrot Plush 67 Plush Stuffed Animals Pillow Doll Cute Toys Gifts for Fans Girls Boys Birthday Present
AFORENTIER£9.398 rev
Copbopwn 67 Toy 3D Printed Brainrot Toys 2.7 Inch Steal a Brainrot Rot Figure 67 Collectible Toys Funny Collectible Brainrot Figure Desk Decorations & Gifts for Boys and Girls
Copbopwn£5.083 rev
Scratch Art Steal a Brainrot Plush 67 Plush Brain rot Teddy | 67 brainrot plushies | Adorable Tralalero Tralala Plush Toys | Collectible Gifts for Kids Girls Boys Adults Birthday Present
Scratch Art£7.4213 rev
Trending
90-day click momentumScratch Art Steal a Brainrot Plush 67 Plush Brain rot Teddy | 67 brainrot plushies | Adorable Tralalero Tralala Plush Toys | Collectible Gifts for Kids Girls Boys Adults Birthday Present
Scratch Art£7.423.7★
67 Brainrot Figure Pink Gradient Steal a Brainrot 67 Ornament Funny 67 Brainrot Toy Desktop Decor Collectible Brainrot Action Figure Creative Desk Decorations Gift for Girls Adults
Generic£4.270.0★
ToqoGeri Plush Toy 67 Plush for Gifting Soft Blue Cave Character 67 Toy with Detailed Features Collectible 67 Plush Doll
ToqoGeri£6.903.0★
TOGETDREAM 67 Plush Steal a Brainrot Plush Brainrot Toys Soft Brain Rot Plushies Emotional Support Plushies Stuffed Animals Plushie Doll for Game Fans Kids Adults Birthday Present
TOGETDREAM£6.764.6★
InteDesign 9.8 Steal a Brainrot Plush Cute Italian 67 Tralalero Shark Strawberry Elephant Stuffed Animals Soft Emotional Support Plushie Toy for Decoration Collection And Fans Gift (67)
InteDesign£5.933.4★
What buyers say about 67 plush
What buyers praise and complain about, mined from review topics.What buyers love
“The plushie itself feels of good quality”
“Well worth the money”
“Present”
“Kids might still enjoy it”
“very soft”
“Brilliant size”
“Great item for autistic great grandson”
“The shape is brilliant and fun”
“Would happily buy more characters from the collection”
“Its colourful, silly, and definitely appealed to him straight away, so as a novelty gift it did the job”
What buyers complain about
“Rubbish quality”
“Doesn't even look like the number 6”
“when arrived stitching wasnt great”
“Not worth the money at all”
“Its a bit small”
“pieces dont fit together, some snapped, waste of money”
“The pieces dont fit together properly”
“Poorly made and didn't fit together easily, falls apart easily also”
“Disappointed as it was a birthday gift”
“Not for kids”
Top return reasons
Common questions
- Is 67 plush profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 33 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 67 plush niche?
- 28 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in 67 plush?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Stitch/Finish/Polish. The return rate is 0.7%.
- What does it cost to enter the 67 plush niche?
- Listings span £4.27–£15.32; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.