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67 Plush

Maybe

The average product has only 29 reviews. But demand is soft, at -58.1% this quarter, so 67 Plush is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£77K/yr184K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
43%top-5 click share · 28 brands · 31 sellers

Flapen Score

67 Plush against its category

The dotted line is the Toys & Games average. Past it, 67 Plush is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 67 Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 67 Plush 184K times last year and spent an estimated £77K. The top 5 brands take 46% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
4.7%
Market size, estimated
£77Ka year
Top search term
67 plush80K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £4.27 to £15.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.97 that is £2K to £4K a year per listing.

Average price
£8.97under the $15 to $100 sweet spot
Price range
£4.27–£15.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,367 within Soft Toys. It carries 29 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
20.2%
Average rank
#1,367in Soft Toys
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
29per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top 67 Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28

Sellers

31

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

43%

Top 20: 87%

Open market

47%

  • Ashloter12%
  • Dlishka11%
  • Whaikin8%
  • SOMUSICTY8%
  • Hyhuiyin7%
  • Wsndyjia7%

Demand

67 Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 20.0× · 8 of 12 months tracked

Search terms

Top 67 Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 67 plush80K/yr
  • 67 toy30K/yr
  • 67 teddy19K/yr
  • 67 toys12K/yr
  • 6 7 plush11K/yr
  • 67 brainrot12K/yr
  • 6 7 teddy6K/yr
  • 67 plushie5K/yr
  • 67 plush toy4K/yr
  • 6 7 plushies5K/yr

Reviews and returns

What reviews say buyers love and hate about 67 Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%+0.69

Rubbish quality

maybe a little low quality feeling

Bad quality

Advertised Vs Actual Product14%−0.29

Doesn't even look like the number 6

Looks nothing like the picture

It looks nothing like the picture on the listing

Stitch/Finish/Polish8%−0.16

when arrived stitching wasnt great

Stitching was absolutely terrible

Stitching very tight

Value For Money8%+0.20

Not worth the money at all

it is quite over priced for what it is

waste of money

Size-Overall5%+0.77

Its a bit small

It's pieces are small

maybe it was smaller than I was expecting/hoping

Love

Quality-Overall39%+0.69

The plushie itself feels of good quality

good quality as well very solid

Good quality

Value For Money9%+0.20

Well worth the money

and good value

worth the buy

Gifting Purpose7%+0.67

Present

It's a good set for gifting after helping with chores or doing well in school

A cute, funny plush that brings instant personality to any room and makes a great gift for meme lovers or plush collectors

Fun/Entertainment Experience5%+0.53

Kids might still enjoy it

My grandson loved this toy

I am very happy with this fidget toy

Soft Feel5%

very soft

The plush is really soft, well stitched and looks just like the character in the photos

Soft, Silly, and Perfect for Brainrot Fans

Return

0.7% Return rate 55% Fixable by listing

Advertised Vs Actual Product38%█▇▅▇▆▆

Doesn't even look like the number 6

Looks nothing like the picture

It looks nothing like the picture on the listing

Quality-Overall22%▂▅▆▅▅█

Rubbish quality

maybe a little low quality feeling

Bad quality

Size-Overall14%▅▃▄▆█▂

Its a bit small

It's pieces are small

maybe it was smaller than I was expecting/hoping

Stitch/Finish/Polish11%█▃▅▃▁▂

when arrived stitching wasnt great

Stitching was absolutely terrible

Stitching very tight

Defective Material/Parts4%▁▆█▁▁▆

pieces dont fit together, some snapped, waste of money

Missing parts

FAQ

Common 67 Plush questions

Answered from the same tracked data.