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67 Plush

67 Plush shows a thin review moat (29 avg reviews), but soft demand (-58.1% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 19Growth 0Conversion 56Competition 70Returns 97Price range 3Avg price 25Brand share 89Review moat 99Quality gap 89
This niche Category average

Is 67 Plush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 67 Plush is a £77K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.

67 Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -58.1% over the last 90 days and 4.7% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr10K
Search volume / yr-58.1%184K
Conversion rate4.7%
Avg price£8.97

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers28 · 31
Top-5 product click share43%
Open market54%
Avg brand age12 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement94%
New entrants (1y)32· 0 succeeded
Avg rating4.1★
Avg reviews29

Top 67 Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28

Sellers

31

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

43%

Top 20: 87%

Open market

47%

  • Ashloter12%
  • Dlishka11%
  • Whaikin8%
  • SOMUSICTY8%
  • Hyhuiyin7%
  • Wsndyjia7%

67 Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR4.7%Products33Brands28Top 5 Brands46%OOS Rate20.2%Rating4.1★Reviews29Avg BSR#1,367
18K13KHoliday '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top 67 Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 67 plush80K/yr
  • 67 toy30K/yr
  • 67 teddy19K/yr
  • 67 toys12K/yr
  • 6 7 plush11K/yr
  • 67 brainrot12K/yr
  • 6 7 teddy6K/yr
  • 67 plushie5K/yr
  • 67 plush toy4K/yr
  • 6 7 plushies5K/yr

What reviews say buyers love and hate about 67 Plush

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall39%

The plushie itself feels of good quality

Value For Money9%

Well worth the money

Gifting Purpose7%

Present

Fun/Entertainment Experience5%

Kids might still enjoy it

Soft Feel5%

very soft

What buyers complain about

83% of reviews
Quality-Overall31%

Rubbish quality

Advertised Vs Actual Product14%

Doesn't even look like the number 6

Stitch/Finish/Polish8%

when arrived stitching wasnt great

Value For Money8%

Not worth the money at all

Size-Overall5%

Its a bit small

67 Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
38%
2Quality-Overall
22%
3Size-Overall
14%
4Stitch/Finish/Polish
11%
5Defective Material/Parts
4%

Common 67 Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 67 Plush 53/100 on Amazon United Kingdom — Worth a look. The niche generates £77K/yr across 33 tracked products. 0 of 32 products launched in the last 360 days are still selling. Search demand moved -58.1% over the last 90 days.
67 Plush buyers on Amazon United Kingdom complain most about Quality-Overall, Advertised Vs Actual Product, Stitch/Finish/Polish, the themes mined from the niche's reviews. Its return rate is 0.7%.