Playhouses
MaybeReturns run at only 1.5% of orders. But buyers convert on only 0.6% of searches, so Playhouses is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £756K/yr829K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 30 sellers
Flapen Score
Playhouses against its category
The dotted line is the Toys & Games average. Past it, Playhouses is stronger. Inside it, weaker.
Market
The Playhouses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Playhouses 829K times last year and spent an estimated £756K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 829K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £756K a year.
- Searches, last 12 months
- 829K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £756Ka year
- Peak month
- April3.9× the quietest month
- Top search term
- playhouse89K searches a year
02 · Price
A sale here is worth £157.29.
Listings sell for £157.29 on average, from £20.02 to £1164.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £157.29 that is £0 to £16K a year per listing.
- Average price
- £157.29above the $15 to $100 sweet spot
- Price range
- £20.02–£1164.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£16K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #19 within Sports Toys & Outdoor. It carries 519 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 60%
- Out of stock, average day
- 9.6%
- Average rank
- #19in Sports Toys & Outdoor
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 519per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Playhouses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dolu Garden Playhouse with Fence Sturdy Outdoor Play House for Kids 127 x 140 x 107.5 cm White and Grey
- Price
- £72.29
- Rating
- 4.2/5
- Reviews
- 332
- Age
- 2y ago

Dolu Playhouse with Electronic Doorbell For Children From 2 Years Garden Toy For Kids Garden Toys Playhouse Kids Outdoor Indoor Plastic House Toddler Garden Toys
- Price
- £81.72
- Rating
- 4.2/5
- Reviews
- 332
- Age
- 1y ago

Big Game Hunters Evermeadow Wooden Playhouse for Kids Large Outdoor/Indoor Garden Playhouse with Door & Windows Easy-Build Kids Play Set
- Price
- £128.46
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 7y ago

Children Playhouse Happy - 1 30 x 1 11 x 1 15 m
- Price
- £77.38
- Rating
- 3.5/5
- Reviews
- 514
- Age
- 10y ago

SMOBY LIFE NATURE PLAYHOUSE + KITCHEN PLAYHOUSE. Indoor/outdoor sustainable play with 51% recycled material
- Price
- £103.03
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 1y ago
Trending
90-day click momentum
KidKraft Wooden Playhouse with Tube Slide 2 Storey Outdoor Playground for Kids Climbing Frame with Turbo Tube Slide & Rock Wall Garden Play Tower
- Price
- £1164.69
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6y ago

Outsunny Wooden Playhouse for Kids Outdoor Wendy House 3-8 Years Beige
- Price
- £176.65
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago

FILLED My Playhouse
- Price
- £55.24
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 1y ago

AIYAPLAY Outdoor Wooden Playhouse Picnic Table Bench Ages 3-8 Light Brown
- Price
- £181.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

AIYAPLAY Wooden Playhouse Wendy House with Working Door Ages 38 Brown
- Price
- £153.88
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch date
AIYAPLAY Outdoor Wooden Playhouse Picnic Table Bench Ages 3-8 Light Brown
- Price
- £181.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

AIYAPLAY Wooden Playhouse Wendy House with Working Door Ages 38 Brown
- Price
- £153.88
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Outsunny Wooden Playhouse for Kids with Door for Ages 3-7 Years Blue
- Price
- £197.57
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 5mo ago

FILLED My Playhouse
- Price
- £55.24
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 1y ago

Outsunny Wooden Playhouse for Kids Outdoor Wendy House 3-8 Years Beige
- Price
- £176.65
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
30
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
18%
- DOLU25%
- Palplay19%
- Big Game Hunters11%
- Smoby11%
- Outsunny11%
- Rainbow Frog4%
- Open — no brand owns it (9 brands, 18%)
Demand
Playhouses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.9×
Search terms
Top Playhouses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- playhouse89K/yr
- wendy house89K/yr
- playhouse for kids outdoor73K/yr
- play house69K/yr
- wooden playhouse59K/yr
- play house for kids outdoors61K/yr
- playhouses84K/yr
- wendy house outdoor47K/yr
- kids playhouse41K/yr
- outdoor playhouse47K/yr
Reviews and returns
What reviews say buyers love and hate about Playhouses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very strong
flimsy as well
Bit flimsy
Poor quality
Flimsy crap quality
not what I expected the quality to be
Nightmare to assemble
Honestly absolutely terrible to build
the assembly is complicated
This tent is bigger than expected
its even bigger
need to know large
feel cheap
the price is ridiculous for what you get
Not worth the price
Love
Good quality, easy assembly and a reasonable price
Good quality and easy to put together
Good quality
Great for playing and storing toys
Good fun
my grandson is having great fun
easy to put together thats about all I have to say about it
Easy to assemble
Easy to put up
a great size
Decent size for kids
Its a good size for my toddler
Worth it
great value for money
Good value playhouse
Return
1.5% Return rate 31% Fixable by listing
Parts missing and broken
Doorbell intermittent fault
This tent is bigger than expected
its even bigger
need to know large
Poor quality
Flimsy crap quality
not what I expected the quality to be
Not very strong
flimsy as well
Bit flimsy
Nightmare to assemble
Honestly absolutely terrible to build
the assembly is complicated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playhouses questions
Answered from the same tracked data.









