Gameboy
MaybeThe products selling today average only 3.8★. But buyers convert on only 0.6% of searches, so Gameboy is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 4461
- Market size
- £377K/yr1.3M searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 111 sellers
Flapen Score
Gameboy against its category
The dotted line is the Toys & Games average. Past it, Gameboy is stronger. Inside it, weaker.
Market
The Gameboy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gameboy 1.3M times last year and spent an estimated £377K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £377K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £377Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- gameboy270K searches a year
02 · Price
A sale here is worth £45.18.
Listings sell for £45.18 on average, from £10.10 to £460.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £45.18 that is £5K to £11K a year per listing.
- Average price
- £45.18inside the $15 to $100 sweet spot
- Price range
- £10.10–£460.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£11K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 51.4% of listings are out of stock. The average listing ranks #583 within Building & Construction Toys. It carries 156 reviews at 3.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 51.4%
- Average rank
- #583in Building & Construction Toys
- Average rating
- 3.80 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 156per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 4 of last year's 34 launches as successful.
34 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Gameboy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago
SF3500 Retro Handheld Game Console 64GB TF Card Built-in 20000+ Classic Video Games Gaming Console With 5.5 In IPS HD Screen 1.2GHz Dual Core&3000mAh for battery(sf3500 64g)
- Price
- £30.94
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 2mo ago
32 Bit Handheld Game Console for Kids 3.0 IPS Screen 139 Retro Video Games
- Price
- £22.57
- Rating
- 4.2/5
- Reviews
- 277
- Age
- 1y ago
XF43 Retro Handheld Game Console with Open Source Linux System - 4.3-Inch IPS Screen Portable Mini Emulator with 64G TF Card 15000 Games 30 Emulators Electronic Toys for Boys Girls Birthday Xmas Gift
- Price
- £41.24
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago
Zexrow Handheld Retro Game Console with 500 Classical Games 3.0-Inch Color Screen Support for Connecting TV Two players 1020mAh Rechargeable Battery Gift for Kids and Adult Blue Colour
- Price
- £16.67
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3y ago
Trending
90-day click momentum
Handheld Retro Game Console Support 21500+ Classic Video Games Reliving the days of childhood Portable Mini Gaming Console for Boy Adult (Purple)
- Price
- £32.95
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1w ago
Handheld Retro Game Console Support 21500+ Classic Video Games Reliving the days of childhood Portable Mini Gaming Console for Boy Adult
- Price
- £33.19
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 4w ago
Upgraded Handheld Retro Game Console Classic Video Games Ergonomic Design Ultra-Portable Linux Gaming Device (3x beyon PRO+)
- Price
- £36.32
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
SF3500 Retro Handheld Game Console 64GB TF Card Built-in 20000+ Classic Video Games Gaming Console With 5.5 In IPS HD Screen 1.2GHz Dual Core&3000mAh for battery(sf3500 64g)
- Price
- £30.94
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 2mo ago
Handheld Games Console for Kids Built in 289 Retro Video Games Travel-friendly Video Game Console with 2.8 Color Screen Rechargeable Battery Handheld Electric Game Player for Boy Girl
- Price
- £13.55
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7mo ago
Newest
by launch dateHandheld Retro Game Console Support 21500+ Classic Video Games Reliving the days of childhood Portable Mini Gaming Console for Boy Adult (Purple)
- Price
- £32.95
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1w ago
Handheld Retro Game Console Support 21500+ Classic Video Games Reliving the days of childhood Portable Mini Gaming Console for Boy Adult
- Price
- £33.19
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 4w ago
SF3500 Retro Handheld Game Console 64GB TF Card Built-in 20000+ Classic Video Games Gaming Console With 5.5 In IPS HD Screen 1.2GHz Dual Core&3000mAh for battery(sf3500 64g)
- Price
- £30.94
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 2mo ago
2026 New Upgrade R36MAX Retro Handheld Game Console with 64GB Built-in 18000+ Classic Games Portable Video Gaming Console Linux System 4.0 Inch IPS Screen 4000mAh Rechargeable Battery-Black
- Price
- £42.94
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 3mo ago
Portable Retro Handheld Game Console Open Source System 32GB TF Card
- Price
- £38.46
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
111
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
34%
Top 20: 70%
Open market
55%
- Zexrow9%
- LEGO8%
- SPORTARC8%
- Bathgate7%
- ZHISHAN7%
- Blidinner5%
Demand
Gameboy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Gameboy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gameboy270K/yr
- handheld games consoles232K/yr
- retro handheld game console159K/yr
- game boy138K/yr
- handheld console73K/yr
- handheld gaming console34K/yr
- hand held game consoles72K/yr
- handheld games47K/yr
- handheld game console45K/yr
- retro handheld29K/yr
Reviews and returns
What reviews say buyers love and hate about Gameboy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the quality is underwhelming
Not great quality
Cheaply made
some do not work or are very slow
Doesn't work
Wont power on
Breaks easily
broke after a month
Broken before first use
Seriously overpriced
better priced when I purchased than elsewhere
Not worth the price tbh
Wont hold charge, so unusable
because the simple fact is that the console just wont hold charge
Battery doesnt charge
Love
Great fun
Really fun build
Hours of entertainment
Good for the money
Cheap price
Value for money
the controls are straightforward to use
easy to carry around
Easy to use
Good quality
offering plenty of variety
the quality is exactly what youd expect from LEGO
Really enjoyed this build
Amazing build, bought it for my Boyfriend for Christmas, went together smoothly
Great build
Return
2.1% Return rate 12% Fixable by listing
some do not work or are very slow
Doesn't work
Wont power on
Wont hold charge, so unusable
because the simple fact is that the console just wont hold charge
Battery doesnt charge
the quality is underwhelming
Not great quality
Cheaply made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gameboy questions
Answered from the same tracked data.