Butter Squishy

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +251.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+251.3%

Conversion, latest week

5.3%

Market size, estimated

£582Ka year

Top search term

butter squishy1.2M searches a year

Listings sell for £7.52 on average, from £1.63 to £12.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.52 that is £19K to £23K a year per listing.

Average price

£7.52under the $15 to $100 sweet spot

Price range

£1.63–£12.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£19K–£23K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #355 within Novelty & Gag Toys. It carries 45 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

79%

Out of stock, average day

13.9%

Average rank

#355in Novelty & Gag Toys

Average rating

3.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

45per listing

Listings tracked

33

30 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

21Amazon's first-year sales bar

Average brand age

5 months