Teddy Bear
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -22.2% this quarter, so Teddy Bear is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £375K/yr1.8M searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 38%top-5 click share · 28 brands · 120 sellers
Flapen Score
Teddy Bear against its category
The dotted line is the Toys & Games average. Past it, Teddy Bear is stronger. Inside it, weaker.
Market
The Teddy Bear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teddy Bear 1.8M times last year and spent an estimated £375K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £375K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £375Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- teddy bear729K searches a year
02 · Price
A sale here is worth £11.51.
Listings sell for £11.51 on average, from £1.33 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.51 that is £3K to £6K a year per listing.
- Average price
- £11.51under the $15 to $100 sweet spot
- Price range
- £1.33–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #638 within Soft Toys. It carries 1,041 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 95%
- Out of stock, average day
- 8.4%
- Average rank
- #638in Soft Toys
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,041per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Teddy Bear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ashridge Classic Plush Teddy Bear Soft & Cuddly Companion
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

LotFancy Teddy Bear Stuffed Animals 50 cm Cuddly Stuffed Plush Toy Brown
- Price
- £23.18
- Rating
- 4.5/5
- Reviews
- 1,189
- Age
- 5y ago

IKASA Giant Teddy Bear Plush Toy Stuffed Animals (Brown 100cm)
- Price
- £25.10
- Rating
- 4.4/5
- Reviews
- 2,395
- Age
- 8y ago

QminTouyzs Teddy Bears 35 cm Soft Personalised Teddy Bear Comforting Companion for Emotional Support Ideal for Home Decor and Gift Occasions
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4mo ago

YcsRnn Personalized Teddy Bear with Birthday Cake 30cm Soft Plush Toy for Women & Kids Birthday Valentines
- Price
- £10.60
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
Trending
estimated 90-day click momentum
BEAR GRIP - Open Workout Gloves for Bodybuilding callisthenics Powerlifting (Black M)
- Price
- £10.97
- Rating
- 4.3/5
- Reviews
- 6,236
- Age
- 7y ago

YFHUVB Grey Teddy Bear Soft Plush for Adults Cuddly Companion for Gifting and Comfort 35 cm Huggable Stuffed Animal for Women
- Price
- £9.38
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 4mo ago

Ashridge Classic Plush Teddy Bear Soft & Cuddly Companion
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

QminTouyzs Teddy Bears 35 cm Soft Personalised Teddy Bear Comforting Companion for Emotional Support Ideal for Home Decor and Gift Occasions
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4mo ago

SrgPui Teddy Bear Cuddly Brown Teddy Bear for Special Occasions Soft Plush Companion for Bedtime Comfort and Home Decor
- Price
- £9.70
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
Newest
by launch date
YFHUVB Grey Teddy Bear Soft Plush for Adults Cuddly Companion for Gifting and Comfort 35 cm Huggable Stuffed Animal for Women
- Price
- £9.38
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 4mo ago

QminTouyzs Teddy Bears 35 cm Soft Personalised Teddy Bear Comforting Companion for Emotional Support Ideal for Home Decor and Gift Occasions
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 4mo ago

SrgPui Teddy Bear Cuddly Brown Teddy Bear for Special Occasions Soft Plush Companion for Bedtime Comfort and Home Decor
- Price
- £9.70
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

SrgPui Pink Teddy Bear Soft Plush Toy for Adults Cuddly Companion for Gifting and Comfort 28 cm Huggable Stuffed Animal for Women
- Price
- £10.70
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 10mo ago

Ashridge Classic Plush Teddy Bear Soft & Cuddly Companion
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
120
Est. top-5 brand share
52%
Top 20: 92%
Est. top-5 click share
38%
Top 20: 78%
Open market
42%
- Ashridge17%
- AURORA11%
- LotFancy10%
- SrgPui8%
- IKASA7%
- QminTouyzs6%
Demand
Teddy Bear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Teddy Bear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teddy bear729K/yr
- teddy344K/yr
- bear208K/yr
- teddys85K/yr
- teddy bears77K/yr
- teddies59K/yr
- small teddy bear39K/yr
- cute teddy32K/yr
- teddy bear medium31K/yr
- small teddy27K/yr
Reviews and returns
What reviews say buyers love and hate about Teddy Bear
We read the reviews and the return reasons for every product selling here.
“even for me the finger holes are too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teddy Bear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









