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Teddy Bear

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -22.2% this quarter, so Teddy Bear is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£375K/yr1.8M searches / yr
90-day growth
-22.2%search demand this quarter
Competition
38%top-5 click share · 28 brands · 120 sellers

Flapen Score

Teddy Bear against its category

The dotted line is the Toys & Games average. Past it, Teddy Bear is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teddy Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teddy Bear 1.8M times last year and spent an estimated £375K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £375K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.8%
Market size, estimated
£375Ka year
Peak month
December3.1× the quietest month
Top search term
teddy bear729K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £1.33 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.51 that is £3K to £6K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£1.33–£28.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #638 within Soft Toys. It carries 1,041 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
8.4%
Average rank
#638in Soft Toys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,041per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Teddy Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

120

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

38%

Top 20: 78%

Open market

42%

  • Ashridge17%
  • AURORA11%
  • LotFancy10%
  • SrgPui8%
  • IKASA7%
  • QminTouyzs6%

Demand

Teddy Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Teddy Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy bear729K/yr
  • teddy344K/yr
  • bear208K/yr
  • teddys85K/yr
  • teddy bears77K/yr
  • teddies59K/yr
  • small teddy bear39K/yr
  • cute teddy32K/yr
  • teddy bear medium31K/yr
  • small teddy27K/yr

Reviews and returns

What reviews say buyers love and hate about Teddy Bear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.01

even for me the finger holes are too small

Very small

The bear is tiny

Advertised Vs Actual Product21%−0.13

Not as described

Looks nothing like the photo

Did not look like the picture at all

Quality-Overall16%−0.07

not as gd quality as u think

quite cheap looking

Poor quality

Durability11%−0.07

Fell apart

I cant see them lasting very long at all

already falling apart

Value For Money6%+0.29

It was a little expensive

and it was £7 wouldnt buy again

A little over priced

Love

Soft Feel31%

soft to the touch

Lovely and soft

Soft teddy

Size-Overall14%−0.01

a lovely teddy like great size

Perfect fit

good size for infant

Gifting Purpose13%+0.73

Great little gifts very cute to

Great gift

Was a gift

Quality-Overall11%−0.07

Good quality and super soft

Good quality

quality cute teddy

Value For Money9%+0.29

Great price too

Great Value for the Price

Excellent value for money

Return

1.3% Return rate 76% Fixable by listing

Size-Overall58%▆▇▇█▇▆

even for me the finger holes are too small

Very small

The bear is tiny

Quality-Overall11%▃▅▄▄▅█

not as gd quality as u think

quite cheap looking

Poor quality

Advertised Vs Actual Product10%▇▄▅▅█▆

Not as described

Looks nothing like the photo

Did not look like the picture at all

Value For Money2%▆█▃▁▄▄

It was a little expensive

and it was £7 wouldnt buy again

A little over priced

Color2%█▃▆▁▄▄

FAQ

Common Teddy Bear questions

Answered from the same tracked data.