Busy Board

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+36.4%

Conversion, latest week

2.9%

Market size, estimated

£508Ka year

Peak month

December2.5× the quietest month

Top search term

busy book236K searches a year

Listings sell for £15.34 on average, from £8.76 to £23.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.34 that is £12K to £15K a year per listing.

Average price

£15.34inside the $15 to $100 sweet spot

Price range

£8.76–£23.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£12K–£15K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #42 within Baby & Toddler Toys. It carries 1,315 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#42in Baby & Toddler Toys

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,315per listing

Listings tracked

28

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months