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Magnetic Chess Game

Fail

Prices span $5.89–$11.77, mostly outside the sweet spot, so Magnetic Chess Game is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£852K/yr1.1M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
92%top-5 click share · 6 brands · 7 sellers

Flapen Score

Magnetic Chess Game against its category

The dotted line is the Toys & Games average. Past it, Magnetic Chess Game is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Chess Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Chess Game 1.1M times last year and spent an estimated £852K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £852K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.7%
Market size, estimated
£852Ka year
Peak month
December29.8× the quietest month
Top search term
magnet game140K searches a year

02 · Price

A sale here is worth £8.30.

Listings sell for £8.30 on average, from £5.89 to £11.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £8.30 that is £104K to £125K a year per listing.

Average price
£8.30under the $15 to $100 sweet spot
Price range
£5.89–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
12,500–15,000
Revenue per listing a year
£104K–£125K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #99 within Games & Accessories. It carries 58 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#99in Games & Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Magnetic Chess Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£170K£341K£511K£682K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Generic61%
  • YOUMI11%
  • DEJA's10%
  • XUZIE10%
  • FOKA MAT4%
  • Brivanta4%
  • Open — no brand owns it (0%)

Demand

Magnetic Chess Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.8×

Search terms

Top Magnetic Chess Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnet game140K/yr
  • magnetic chess137K/yr
  • magnetic game90K/yr
  • magnetic chess game322K/yr
  • kluster magnet game42K/yr
  • magnet game with string48K/yr
  • magnetic games for kids27K/yr
  • kluster29K/yr
  • magnetic games19K/yr
  • magnetic stones game18K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Chess Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.31

Small pieces

pieces are small

The stones are small

Value For Money10%−0.01

was much cheaper looking when I received it than advertised

Not sure its worth the price

Fun/Entertainment Experience10%+4.33

Game is too easy and is boring

they bored pretty quickly

Quality-Overall10%−0.14

Not as good as I'd hoped

Advertised Vs Actual Product5%−0.08

Doesn't do what it says

Love

Fun/Entertainment Experience64%+4.33

Fun family game

Good fun

Fun game

Magnetic Strength/Adsorption7%−0.04

Easy to set up, good quality, and the magnetic pieces make it even more interesting

Magnet game

The magnetic strength is perfect

Portability7%+0.35

perfect for travel too

So portable can take away with us wherever we go

Portable for travel and good fun

Ease Of Use7%−0.01

Simple game

easy for little hands to move

Easy to play

Value For Money5%−0.01

Value for money

Very reasonably priced

worth to buy

Return

0.1% Return rate 31% Fixable by listing

Magnetic Strength/Adsorption32%▁▄▁█▅▅

have none of the magnets catch each other which is pretty pointless

Size-Overall28%▁█▇▁▄▃

Small pieces

pieces are small

The stones are small

Functionality-Overall9%▁▄▁█▃▂
Defective Material/Parts7%▁▁▁▁▁█
Quality-Overall7%▁▁▁▁█▆

Not as good as I'd hoped

FAQ

Common Magnetic Chess Game questions

Answered from the same tracked data.