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Magnetic Chess Game

Fail

Prices span $5.89–$11.77, mostly outside the sweet spot, so Magnetic Chess Game is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£852K/yr1.1M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
92%top-5 click share · 6 brands · 7 sellers

Flapen Score

Magnetic Chess Game against its category

The dotted line is the Toys & Games average. Past it, Magnetic Chess Game is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Chess Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Chess Game 1.1M times last year and spent an estimated £852K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £852K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.7%
Market size, estimated
£852Ka year
Peak month
December29.8× the quietest month
Top search term
magnet game140K searches a year

02 · Price

A sale here is worth £8.30.

Listings sell for £8.30 on average, from £5.89 to £11.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £8.30 that is £104K to £125K a year per listing.

Average price
£8.30under the $15 to $100 sweet spot
Price range
£5.89–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
12,500–15,000
Revenue per listing a year
£104K–£125K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #99 within Games & Accessories. It carries 58 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#99in Games & Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
7

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Magnetic Chess Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£170K£341K£511K£682K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

7

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Generic61%
  • YOUMI11%
  • DEJA's10%
  • XUZIE10%
  • FOKA MAT4%
  • Brivanta4%
  • Open — no brand owns it (0%)

Demand

Magnetic Chess Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.8×

Search terms

Top Magnetic Chess Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnet game140K/yr
  • magnetic chess137K/yr
  • magnetic game90K/yr
  • magnetic chess game322K/yr
  • kluster magnet game42K/yr
  • magnet game with string48K/yr
  • magnetic games for kids27K/yr
  • kluster29K/yr
  • magnetic games19K/yr
  • magnetic stones game18K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Chess Game

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small pieces”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnetic Chess Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data