magnetic chess game
Skip itPrices mostly outside the sweet spot ($5.89–$11.77) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible57.86avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great£852K£852K/yr · 1.1M searches
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£5.89–£11.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, magnetic chess game is a £852K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
magnetic chess game market data
- Units sold / yr
- 80K–100K
- avg 12,500–15,000/product
- Revenue / yr
- £664K–£830K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.3%
- Avg brand age
- 34 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Generic61%
- YOUMI11%
- DEJA's10%
- XUZIE10%
- FOKA MAT4%
- Brivanta4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 29.8×
Top magnetic chess game search terms
- magnet game140K/yr
- magnetic chess137K/yr
- magnetic game90K/yr
- magnetic chess game322K/yr
- kluster magnet game42K/yr
- magnet game with string48K/yr
- magnetic games for kids27K/yr
- kluster29K/yr
- magnetic games19K/yr
- magnetic stones game18K/yr
Top magnetic chess game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnetic Chess game with Stones Fun Strategy Game for Kids and Adults Educational Chess and Checkers for Family Portable and Travel-Friendly for Christmas and Birthdays
Generic£9.084.7★194 rev
Magnetic Game Logic Training Board Game for Kids Magnetic Chesss Set with 20 Pieces Chess For Birthdays And Family Gatherings
YOUMI£11.773.9★191 rev
DEJAs Magnetic Chess Game - Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Strategic Play Enhance Thinking in This Innovative Magnet-Based Game
DEJA's£9.713.6★8 rev
Magnetic Chess Game Portable Educational Checkers Game Logic Training Board Game for Kids Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£6.015.0★4 rev
Magnetic Chess Game Logic Training Board Game for Kids Portable Educational Checkers Game Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£5.893.8★3 rev
Newest
by launch dateMagnetic Chess Game Portable Educational Checkers Game Logic Training Board Game for Kids Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£6.014 rev
Magnetic Chess Game Set with 20 Magnets & Storage Bag - Fun Strategy Tabletop Game for Kids and Adults Ideal for Family Game Nights and Parties
FOKA MAT£8.055 rev
Magnetic Chess Game Logic Training Board Game for Kids Portable Educational Checkers Game Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£5.893 rev
Brivanta Magnetic Chess Game with Stones for Kids and Adults Educational Family Board Game Portable Travel-Friendly Game for Parties Holidays Christmas and Birthday Gifts
Brivanta£7.610 rev
DEJAs Magnetic Chess Game - Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Strategic Play Enhance Thinking in This Innovative Magnet-Based Game
DEJA's£9.718 rev
Trending
90-day click momentumMagnetic Chess Game Set with 20 Magnets & Storage Bag - Fun Strategy Tabletop Game for Kids and Adults Ideal for Family Game Nights and Parties
FOKA MAT£8.054.5★
Brivanta Magnetic Chess Game with Stones for Kids and Adults Educational Family Board Game Portable Travel-Friendly Game for Parties Holidays Christmas and Birthday Gifts
Brivanta£7.610.0★
Magnetic Chess Game Portable Educational Checkers Game Logic Training Board Game for Kids Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£6.015.0★
Magnetic Chess Game Logic Training Board Game for Kids Portable Educational Checkers Game Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Family Gathering and Travel
XUZIE£5.893.8★
DEJAs Magnetic Chess Game - Magnetic Chess for Family Gatherings-Combining Chess with Magnetic Game for Strategic Play Enhance Thinking in This Innovative Magnet-Based Game
DEJA's£9.713.6★
What buyers say about magnetic chess game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“Easy to set up, good quality, and the magnetic pieces make it even more interesting”
“perfect for travel too”
“Simple game”
“Value for money”
“Decent quality for the price”
“Easy to set up and play”
“Gave this to my nephew for his birthday – he enjoys it”
“Fun game light weight small very please”
“The pieces are good size”
What buyers complain about
“Small pieces”
“was much cheaper looking when I received it than advertised”
“Game is too easy and is boring”
“Not as good as I'd hoped”
“Doesn't do what it says”
“have none of the magnets catch each other which is pretty pointless”
“cheap looking packaging not good for a gift”
“Easy to follow rules. though not that well explained in the box”
“could be a choking hazard for small children”
Top return reasons
Common questions
- Is magnetic chess game profitable to sell on Amazon United Kingdom?
- The niche generates £852K/yr across 7 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the magnetic chess game niche?
- 6 brands and 7 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in magnetic chess game?
- Top complaints mined from reviews: Size-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.1%.
- When does demand for magnetic chess game peak?
- Demand peaks in Nov–Dec; the busiest month runs 29.8× the quietest.
- What does it cost to enter the magnetic chess game niche?
- Listings span £5.89–£11.77; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.