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Magnetic Chess Game

prices mostly outside the sweet spot ($5.89–$11.77) — Magnetic Chess Game doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 75Growth 22Conversion 86Competition 6Returns 99Price range 0Avg price 23Brand share 10Review moat 97Quality gap 78
This niche Category average

Is Magnetic Chess Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magnetic Chess Game is a £852K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Magnetic Chess Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.2% over the last 90 days and 9.7% of searches end in a purchase.

£852K

revenue / yr

Units sold / yr100K
Search volume / yr-5.2%1.1M
Conversion rate9.7%
Avg price£8.30

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 7
Top-5 product click share92%
Open market4%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews58

Top Magnetic Chess Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£170K£341K£511K£682K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Generic61%
  • YOUMI11%
  • DEJA's10%
  • XUZIE10%
  • FOKA MAT4%
  • Brivanta4%
  • Open — no brand owns it (0%)

Magnetic Chess Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR9.7%Products7Brands6Top 5 Brands96%OOS Rate14.3%Rating4.3★Reviews58Avg BSR#99
200K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.8×

Top Magnetic Chess Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnet game140K/yr
  • magnetic chess137K/yr
  • magnetic game90K/yr
  • magnetic chess game322K/yr
  • kluster magnet game42K/yr
  • magnet game with string48K/yr
  • magnetic games for kids27K/yr
  • kluster29K/yr
  • magnetic games19K/yr
  • magnetic stones game18K/yr

What reviews say buyers love and hate about Magnetic Chess Game

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience64%

Fun family game

Magnetic Strength/Adsorption7%

Easy to set up, good quality, and the magnetic pieces make it even more interesting

Portability7%

perfect for travel too

Ease Of Use7%

Simple game

Value For Money5%

Value for money

What buyers complain about

84% of reviews
Size-Overall32%

Small pieces

Value For Money10%

was much cheaper looking when I received it than advertised

Fun/Entertainment Experience10%

Game is too easy and is boring

Quality-Overall10%

Not as good as I'd hoped

Advertised Vs Actual Product5%

Doesn't do what it says

Magnetic Chess Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnetic Strength/Adsorption
32%
2Size-Overall
28%
3Functionality-Overall
9%
4Defective Material/Parts
7%
5Quality-Overall
7%

Common Magnetic Chess Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnetic Chess Game 49/100 on Amazon United Kingdom — Skip it. The niche generates £852K/yr across 7 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -5.2% over the last 90 days.
Search demand for Magnetic Chess Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 29.8× the quietest.