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Jigsaw Puzzles for Adults 1000

Maybe

The top 5 products take only 15% of clicks. But demand is soft, at -30.6% this quarter, so Jigsaw Puzzles for Adults 1000 is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£2.4M/yr6.2M searches / yr
90-day growth
-30.6%search demand this quarter
Competition
15%top-5 click share · 34 brands · 225 sellers

Flapen Score

Jigsaw Puzzles for Adults 1000 against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Puzzles for Adults 1000 is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Puzzles for Adults 1000 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Puzzles for Adults 1000 6.2M times last year and spent an estimated £2.4M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
6.2M
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.2%
Market size, estimated
£2.4Ma year
Peak month
December4.7× the quietest month
Top search term
jigsaw puzzles for adults 10001.4M searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £4.57 to £59.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,250 to 1,500 of them. At £12.22 that is £15K to £18K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£4.57–£59.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #180 within Jigsaws & Puzzles. It carries 841 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
3.6%
Average rank
#180in Jigsaws & Puzzles
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
141

04 · Newcomers

28 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
58
Successful launches
28Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jigsaw Puzzles for Adults 1000 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£48K£96K£144K£192K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

225

Est. top-5 brand share

63%

Top 20: 94%

Est. top-5 click share

15%

Top 20: 40%

Open market

32%

  • HUADADA19%
  • Ravensburger15%
  • MOJIGE13%
  • Besdretor10%
  • DKijoys6%
  • Wasgij5%

Demand

Jigsaw Puzzles for Adults 1000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Jigsaw Puzzles for Adults 1000 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jigsaw puzzles for adults 10001.4M/yr
  • 1000 piece jigsaw puzzles for adults692K/yr
  • jigsaw436K/yr
  • jigsaw puzzle581K/yr
  • ravensburger 1000 piece jigsaws388K/yr
  • puzzle452K/yr
  • puzzles for adults545K/yr
  • jigsaws329K/yr
  • puzzles239K/yr
  • jigsaw puzzles179K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Puzzles for Adults 1000

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Quality control issues”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jigsaw Puzzles for Adults 1000 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data