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Jigsaw Puzzles for Adults 1000

Maybe

The top 5 products take only 15% of clicks. But demand is soft, at -30.6% this quarter, so Jigsaw Puzzles for Adults 1000 is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£2.4M/yr6.2M searches / yr
90-day growth
-30.6%search demand this quarter
Competition
15%top-5 click share · 34 brands · 225 sellers

Flapen Score

Jigsaw Puzzles for Adults 1000 against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Puzzles for Adults 1000 is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Puzzles for Adults 1000 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Puzzles for Adults 1000 6.2M times last year and spent an estimated £2.4M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
6.2M
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.2%
Market size, estimated
£2.4Ma year
Peak month
December4.7× the quietest month
Top search term
jigsaw puzzles for adults 10001.4M searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £4.57 to £59.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,250 to 1,500 of them. At £12.22 that is £15K to £18K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£4.57–£59.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #180 within Jigsaws & Puzzles. It carries 841 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
3.6%
Average rank
#180in Jigsaws & Puzzles
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
141

04 · Newcomers

Amazon counts 28 of last year's 58 launches as successful.

58 products launched here in the last 12 months. Amazon counts 28 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
58
Successful launches
28Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jigsaw Puzzles for Adults 1000 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£48K£96K£144K£192K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

225

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

15%

Top 20: 40%

Open market

32%

  • HUADADA19%
  • Ravensburger15%
  • MOJIGE13%
  • Besdretor10%
  • DKijoys6%
  • Wasgij5%

Demand

Jigsaw Puzzles for Adults 1000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Jigsaw Puzzles for Adults 1000 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jigsaw puzzles for adults 10001.4M/yr
  • 1000 piece jigsaw puzzles for adults692K/yr
  • jigsaw436K/yr
  • jigsaw puzzle581K/yr
  • ravensburger 1000 piece jigsaws388K/yr
  • puzzle452K/yr
  • puzzles for adults545K/yr
  • jigsaws329K/yr
  • puzzles239K/yr
  • jigsaw puzzles179K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Puzzles for Adults 1000

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.01

Quality control issues

No quality control

Disappointed with quality

Size-Overall11%−0.04

a little small

Very small pieces

Small box

Durability5%−0.03

the pieces keep coming apart

It Broke on first use

Broken on second use

Instructions/User Manual/Troubleshooting5%−0.01

The user instructions weren't the best for this newbie

So I've made a not of that on the manual as I'm sure I'll forget along the way

No instructions

Ease Of Use5%+0.28

However, not put to practical use as yet

Difficult to do

difficult to handle

Love

Quality-Overall29%−0.01

Good Quality Puzzle

Best quality

The card was good quality

Fun/Entertainment Experience17%+0.59

Fun times

Good fun

Fun puzzle

Value For Money15%+1.45

Excellent value

Decent price

For the price

Color8%+1.01

Colours were excellent

Good colour

Colours are vibrant

Gifting Purpose4%+0.52

Purchased as a gift

It was a gift

Excellent gift

Return

0.9% Return rate 18% Fixable by listing

Defective Material/Parts18%▆██▇█▆
Functionality-Overall12%▇▆▃▇▇█

can see no reason for it to have stopped working

It just wasnt up to the job

It needs to work

Quality-Overall10%▆▆██▇▆

Quality control issues

No quality control

Disappointed with quality

Size-Overall8%▆▄▆▅▄█

a little small

Very small pieces

Small box

Gifting Purpose5%▇▅▄▆▅█

FAQ

Common Jigsaw Puzzles for Adults 1000 questions

Answered from the same tracked data.