Dungeons and Dragons
Dungeons and Dragons shows low returns (0.9%), but soft demand (-18.2% this quarter) keeps it on the watch list.
Flapen Score
Is Dungeons and Dragons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dungeons and Dragons is a £287K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Dungeons and Dragons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.2% over the last 90 days and 1.4% of searches end in a purchase.
£287K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 35 products
Top Dungeons and Dragons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago
2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
- Price
- £25.73
- Rating
- 4.5/5
- Reviews
- 2,294
- Age
- 2y ago
2024 Monster Manual (Dungeons & Dragons Core Rulebook)
- Price
- £30.90
- Rating
- 4.6/5
- Reviews
- 1,804
- Age
- 2y ago
Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures
- Price
- £55.19
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 1y ago
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago
Trending
90-day click momentum
Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago
Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories
- Price
- £14.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 11mo ago
Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black
- Price
- £16.72
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures
- Price
- £55.19
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 1y ago
Newest
by launch dateDungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago
Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories
- Price
- £14.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black
- Price
- £16.72
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)
- Price
- £16.32
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago
ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)
- Price
- £40.68
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
123
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
16%
- Dungeons & Dragons51%
- Wildspire15%
- Dovitee7%
- Ravensburger4%
- QMay4%
- DNDND3%
- Open — no brand owns it (10 brands, 16%)
Dungeons and Dragons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top Dungeons and Dragons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dungeons and dragons484K/yr
- dnd253K/yr
- d&d81K/yr
- dungeons and dragons gifts99K/yr
- d&d gifts30K/yr
- dungeons18K/yr
- d and d19K/yr
- dungeons & dragons11K/yr
- dungeon and dragons12K/yr
- d and d gifts14K/yr
What reviews say buyers love and hate about Dungeons and Dragons
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“there's a really good variety here”
“Great value”
“Great game”
“Great art work”
“It's a gift”
What buyers complain about
87% of reviews“couldnt afford”
“Poor quality”
“looks used”
“Expected to be a little larger”
“Confusing, not as straightforward as something like monopoly”
Dungeons and Dragons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dungeons and Dragons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
