Is dungeons and dragons profitable to sell on Amazon United Kingdom?

The niche generates £287K/yr across 35 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the dungeons and dragons niche?

16 brands and 123 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in dungeons and dragons?

Top complaints mined from reviews: Value For Money, Quality-Overall, Product Condition. The return rate is 0.9%.

When does demand for dungeons and dragons peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the dungeons and dragons niche?

Listings span £6.57–£55.19; the average listing price is £20.26 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.

dungeons and dragons

Worth a look

Shows low returns (0.9%), but soft demand (-18.2% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£20.26

avg listing price — sweet spot $15–$100

Price range

Great£6.57–£55.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good925.4

avg incumbent reviews — the moat a new listing must climb

Market size

Good£287K

£287K/yr · 1.0M searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dungeons and dragons is a £287K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dungeons and dragons market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £304K–£405K; units × avg price
Conversion rate: 1.4%
Avg BSR: #406
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 3.4%
Avg brand age: 37 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

123

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

16%

Dungeons & Dragons51%
Wildspire15%
Dovitee7%
Ravensburger4%
QMay4%
DNDND3%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top dungeons and dragons search terms

dungeons and dragons484K/yr -22.2%0.5% conv.
dnd253K/yr -17.5%0.3% conv.
d&d81K/yr -18.1%0.3% conv.
dungeons and dragons gifts99K/yr +4.6%0.6% conv.
d&d gifts30K/yr +7.8%0.4% conv.
dungeons18K/yr -21.5%0.1% conv.
d and d19K/yr -35.0%0.6% conv.
dungeons & dragons11K/yr -13.5%0.1% conv.
dungeon and dragons12K/yr -1.4%0.9% conv.
d and d gifts14K/yr +15.6%0.4% conv.

All search terms

Top dungeons and dragons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Dungeons & Dragons£35.024.8★905 rev

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)

Dungeons & Dragons£25.734.5★2,294 rev

2024 Monster Manual (Dungeons & Dragons Core Rulebook)

Dungeons & Dragons£30.904.6★1,804 rev

Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures

Wildspire£55.194.7★410 rev

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+

Dungeons & Dragons£35.374.8★999 rev

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories

Dungeons & Dragons£15.0432 rev

3mo ago

Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories

Dungeons & Dragons£14.5818 rev

3mo ago

Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black

Dovitee£16.725 rev

7mo ago

Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)

DNDND£16.3227 rev

10mo ago

ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)

ENHANCE£40.6815 rev

11mo ago

What buyers say about dungeons and dragons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“there's a really good variety here”

Value For Money16%

“Great value”

Fun/Entertainment Experience16%

“Great game”

Design-Overall9%

“Great art work”

Gifting Purpose5%

“It's a gift”

Collectibles4%

“Great Selection”

Advertised Vs Actual Product4%

“As advertised”

Suitability Beginner4%

“very informative for the beginner”

Size-Overall4%

“a good size”

Instructions/User Manual/Troubleshooting3%

“The instructions are clear and helpful, especially when you are completely new to the game”

What buyers complain about

Value For Money28%

“couldnt afford”

Quality-Overall18%

“Poor quality”

Product Condition10%

“looks used”

Size-Overall8%

“Expected to be a little larger”

Ease Of Use5%

“Confusing, not as straightforward as something like monopoly”

Durability5%

“beginning to fall out”

Weight Heavy5%

“Super heavy”

Strength4%

“Made of the most flimsy”

Binding Quality3%

“The book was dented, scuffed, and already falling apart, with a peeling, broken binding”

Flammable2%

“flammable material I have ever seen”

Top return reasons

Cover Quality18%

Binding Quality16%

Product Condition13%

Quality-Overall7%

Defective Material/Parts6%

Gifting Purpose5%

Scratch Resistance5%

Value For Money5%

Cushion3%

Size-Overall2%

Common questions

Is dungeons and dragons profitable to sell on Amazon United Kingdom?: The niche generates £287K/yr across 35 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the dungeons and dragons niche?: 16 brands and 123 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in dungeons and dragons?: Top complaints mined from reviews: Value For Money, Quality-Overall, Product Condition. The return rate is 0.9%.
When does demand for dungeons and dragons peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the dungeons and dragons niche?: Listings span £6.57–£55.19; the average listing price is £20.26 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.