Twister
FailPrices span $2.41–$12.55, mostly outside the sweet spot, so Twister is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £218K/yr317K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 189 sellers
Flapen Score
Twister against its category
The dotted line is the Toys & Games average. Past it, Twister is stronger. Inside it, weaker.
Market
The Twister market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twister 317K times last year and spent an estimated £218K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £218Ka year
- Peak month
- August15.6× the quietest month
- Top search term
- twister227K searches a year
02 · Price
A sale here is worth £7.41.
Listings sell for £7.41 on average, from £2.41 to £12.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.41 that is £15K to £19K a year per listing.
- Average price
- £7.41under the $15 to $100 sweet spot
- Price range
- £2.41–£12.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #31 within Games & Accessories. It carries 781 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #31in Games & Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 781per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Twister products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hasbro Gaming Twister Game Family and Kids Party Game Twister Board Game Ages 6 and Up Indoor and Outdoor Classic Game - English Version
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 5y ago

OSDUE Twisting Game Balance Floor Play Mat Floor Mat Game with Spinner Funny Balance Games Pad Team Games Puzzle Recreation for Team Family Party for 2 and More Players
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 484
- Age
- 3y ago

Hasbro Gaming Twister Ultimate: Bigger Mat More Coloured Spots Family Kids Party Game Age 6+ Compatible with Alexa (Amazon Exclusive)
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 6y ago

NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
- Price
- £8.28
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 2y ago

Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentum
Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Twister Ice Lolly Frrreeze 4x 70 ml
- Price
- £2.41
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 7mo ago

Hasbro Twister Splash Water Game for Kids Backyard Sprinkler Outdoor Games for Summer Fun
- Price
- £10.99
- Rating
- 4.3/5
- Reviews
- 2,145
- Age
- 4y ago

Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago

NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
- Price
- £8.28
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch date
Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Twister Ice Lolly Frrreeze 4x 70 ml
- Price
- £2.41
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 7mo ago

Twister Game for Kids twister Junior Floor Game with Spinner fun Games Funny Balance Pad Puzzle Recreation for Team Family Games
- Price
- £6.22
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 1y ago

Twister Game for Kids Adults Balance Floor Games with Spinner Classic Floor Play Mat Team Games Puzzle Games for family Party Indoor Outdoor Fun Games
- Price
- £6.67
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 1y ago

Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
8%
- Hasbro Gaming57%
- OSDUE12%
- NTGFU10%
- HONG LIN6%
- Mystiqut4%
- Wall's4%
- Open — no brand owns it (3 brands, 8%)
Demand
Twister search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 15.6×
Search terms
Top Twister search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twister227K/yr
- twister game72K/yr
- twister game for kids14K/yr
- twister game for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Twister
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and nasty quality for a branded product
The quality is what youd expect its a plastic sheet
A little flimsy
Hopefully this will not spoil the enjoyment of the game
If youve tried Twister Berrylicious before trying these...youre going to think these are rubbish
Not much of a flavour
Love
Fun game
Good fun
Easy family game
As decrbed good value for money
Great for the price
Well worth the money
Build quality is decent
Great product
It doesnt feel cheap it feels thicker so Im sure it will be durable
it holds up well during play
double the size from the standard twister
Return
0.9% Return rate 31% Fixable by listing
Cheap and nasty quality for a branded product
The quality is what youd expect its a plastic sheet
Bit pricey for what you get really
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twister questions
Answered from the same tracked data.









