Skip to content

Twister

Fail

Prices span $2.41–$12.55, mostly outside the sweet spot, so Twister is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£218K/yr317K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
85%top-5 click share · 9 brands · 189 sellers

Flapen Score

Twister against its category

The dotted line is the Toys & Games average. Past it, Twister is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twister market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twister 317K times last year and spent an estimated £218K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
9.3%
Market size, estimated
£218Ka year
Peak month
August15.6× the quietest month
Top search term
twister227K searches a year

02 · Price

A sale here is worth £7.41.

Listings sell for £7.41 on average, from £2.41 to £12.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.41 that is £15K to £19K a year per listing.

Average price
£7.41under the $15 to $100 sweet spot
Price range
£2.41–£12.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #31 within Games & Accessories. It carries 781 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#31in Games & Accessories
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
781per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Twister products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

189

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • Hasbro Gaming57%
  • OSDUE12%
  • NTGFU10%
  • HONG LIN6%
  • Mystiqut4%
  • Wall's4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Twister search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 15.6×

Search terms

Top Twister search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twister227K/yr
  • twister game72K/yr
  • twister game for kids14K/yr
  • twister game for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Twister

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.23

Cheap and nasty quality for a branded product

The quality is what youd expect its a plastic sheet

Strength17%−0.11

A little flimsy

Fun/Entertainment Experience17%+3.56

Hopefully this will not spoil the enjoyment of the game

Taste-Overall8%−0.16

If youve tried Twister Berrylicious before trying these...youre going to think these are rubbish

Flavor8%−0.16

Not much of a flavour

Love

Fun/Entertainment Experience64%+3.56

Fun game

Good fun

Easy family game

Value For Money14%+0.37

As decrbed good value for money

Great for the price

Well worth the money

Quality-Overall4%−0.23

Build quality is decent

Great product

Durability3%+0.24

It doesnt feel cheap it feels thicker so Im sure it will be durable

it holds up well during play

Size-Overall3%+0.21

double the size from the standard twister

Return

0.9% Return rate 31% Fixable by listing

Size-Overall24%▁▆▄█▄▅
Quality-Overall14%▆█▆▃▃▃

Cheap and nasty quality for a branded product

The quality is what youd expect its a plastic sheet

Gifting Purpose13%█▄▇▇▆▁
Value For Money10%▁▁▄▁█▁

Bit pricey for what you get really

Product Condition6%▁▁▁▁▇█

FAQ

Common Twister questions

Answered from the same tracked data.