Twister
prices mostly outside the sweet spot ($2.41–$12.55) — Twister doesn't clear our bar today.
Flapen Score
Is Twister profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Twister is a £218K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Twister: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.2% over the last 90 days and 9.3% of searches end in a purchase.
£218K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Twister products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hasbro Gaming Twister Game Family and Kids Party Game Twister Board Game Ages 6 and Up Indoor and Outdoor Classic Game - English Version
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 5y ago
OSDUE Twisting Game Balance Floor Play Mat Floor Mat Game with Spinner Funny Balance Games Pad Team Games Puzzle Recreation for Team Family Party for 2 and More Players
- Price
- £4.62
- Rating
- 4.0/5
- Reviews
- 484
- Age
- 3y ago
Hasbro Gaming Twister Ultimate: Bigger Mat More Coloured Spots Family Kids Party Game Age 6+ Compatible with Alexa (Amazon Exclusive)
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 6y ago
NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
- Price
- £8.28
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 2y ago
Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentumTwister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Twister Ice Lolly Frrreeze 4x 70 ml
- Price
- £2.41
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 7mo ago
Hasbro Twister Splash Water Game for Kids Backyard Sprinkler Outdoor Games for Summer Fun
- Price
- £10.99
- Rating
- 4.3/5
- Reviews
- 2,145
- Age
- 4y ago
Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
- Price
- £8.28
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch dateTwister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
- Price
- £6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Twister Ice Lolly Frrreeze 4x 70 ml
- Price
- £2.41
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 7mo ago
Twister Game for Kids twister Junior Floor Game with Spinner fun Games Funny Balance Pad Puzzle Recreation for Team Family Games
- Price
- £6.22
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 1y ago
Twister Game for Kids Adults Balance Floor Games with Spinner Classic Floor Play Mat Team Games Puzzle Games for family Party Indoor Outdoor Fun Games
- Price
- £6.67
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 1y ago
Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
8%
- Hasbro Gaming57%
- OSDUE12%
- NTGFU10%
- HONG LIN6%
- Mystiqut4%
- Wall's4%
- Open — no brand owns it (3 brands, 8%)
Twister demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 15.6×
Top Twister search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- twister227K/yr
- twister game72K/yr
- twister game for kids14K/yr
- twister game for adults4K/yr
What reviews say buyers love and hate about Twister
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Fun game”
“As decrbed good value for money”
“Build quality is decent”
“It doesnt feel cheap it feels thicker so Im sure it will be durable”
“double the size from the standard twister”
What buyers complain about
81% of reviews“Cheap and nasty quality for a branded product”
“A little flimsy”
“Hopefully this will not spoil the enjoyment of the game”
“If youve tried Twister Berrylicious before trying these...youre going to think these are rubbish”
“Not much of a flavour”
Twister return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Twister questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
