twister
Skip itPrices mostly outside the sweet spot ($2.41–$12.55) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good780.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£218K£218K/yr · 317K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.41–£12.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, twister is a £218K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
twister market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- £148K–£185K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.1%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
8%
- Hasbro Gaming57%
- OSDUE12%
- NTGFU10%
- HONG LIN6%
- Mystiqut4%
- Wall's4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 15.6×
Top twister search terms
- twister227K/yr
- twister game72K/yr
- twister game for kids14K/yr
- twister game for adults4K/yr
Top twister products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Gaming Twister Game Family and Kids Party Game Twister Board Game Ages 6 and Up Indoor and Outdoor Classic Game - English Version
Hasbro Gaming£9.734.7★3,700 rev
OSDUE Twisting Game Balance Floor Play Mat Floor Mat Game with Spinner Funny Balance Games Pad Team Games Puzzle Recreation for Team Family Party for 2 and More Players
OSDUE£4.624.0★484 rev
Hasbro Gaming Twister Ultimate: Bigger Mat More Coloured Spots Family Kids Party Game Age 6+ Compatible with Alexa (Amazon Exclusive)
Hasbro Gaming£12.554.6★1,286 rev
NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
NTGFU£8.284.1★52 rev
Twister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
HONG LIN£6.430.0★0 rev
Newest
by launch dateTwister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
HONG LIN£6.430 rev
Twister Ice Lolly Frrreeze 4x 70 ml
Wall's£2.417 rev
Twister Game for Kids twister Junior Floor Game with Spinner fun Games Funny Balance Pad Puzzle Recreation for Team Family Games
Mystiqut£6.2270 rev
Twister Game for Kids Adults Balance Floor Games with Spinner Classic Floor Play Mat Team Games Puzzle Games for family Party Indoor Outdoor Fun Games
Zhulybowei£6.6735 rev
Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
Dekewe£6.2426 rev
Trending
90-day click momentumTwister Floor Mat Activity Game Twister Game for Adults & Families Group Party Entertainment for Indoor Outdoor Gatherings
HONG LIN£6.430.0★
Twister Ice Lolly Frrreeze 4x 70 ml
Wall's£2.413.7★
Hasbro Twister Splash Water Game for Kids Backyard Sprinkler Outdoor Games for Summer Fun
Hasbro£10.994.3★
Twisting Game for Kids Adult Classic Floor is Lava Game Funny Floor Balance Game with Spinner & Floor Play Mat Twisting Body Toy Floor Game for Team Family Party
Dekewe£6.244.2★
NTGFU Twisting Game for Kids & Adults Floor Game with Spinner Ages 6+ Team Fun Game Indoor/Outdoor Includes Mat Spinner Instructions Bag
NTGFU£8.284.1★
What buyers say about twister
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“As decrbed good value for money”
“Build quality is decent”
“It doesnt feel cheap it feels thicker so Im sure it will be durable”
“double the size from the standard twister”
“Very easy to play”
“Fun game for a kids birthday present”
“Easy to set up and understand, and its something a bit different from screen time”
What buyers complain about
“Cheap and nasty quality for a branded product”
“A little flimsy”
“Hopefully this will not spoil the enjoyment of the game”
“If youve tried Twister Berrylicious before trying these...youre going to think these are rubbish”
“Not much of a flavour”
“Bit pricey for what you get really”
Top return reasons
Common questions
- Is twister profitable to sell on Amazon United Kingdom?
- The niche generates £218K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the twister niche?
- 9 brands and 189 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in twister?
- Top complaints mined from reviews: Quality-Overall, Strength, Fun/Entertainment Experience. The return rate is 0.9%.
- When does demand for twister peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 15.6× the quietest.
- What does it cost to enter the twister niche?
- Listings span £2.41–£12.55; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.