Is minion costume profitable to sell on Amazon United Kingdom?

The niche generates £303K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -76.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the minion costume niche?

20 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in minion costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.

When does demand for minion costume peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 17.4× the quietest.

What does it cost to enter the minion costume niche?

Listings span £6.55–£55.61; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

minion costume

Worth a look

Shows a thin review moat (91 avg reviews), but soft demand (-76.7% this quarter) keeps it on the watch list.

Review moat

Incredible91.12

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.55–£55.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Market size

Good£303K

£303K/yr · 707K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-76.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, minion costume is a £303K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

minion costume market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £276K–£345K; units × avg price
Conversion rate: 3.1%
Avg BSR: #721
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 15.8%
Avg brand age: 33 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

34%

Rubies19%
Everglamour17%
DiULi13%
Rilcn7%
BSBUY6%
DABAOOU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.7% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.4×

Open Trend

Top minion costume search terms

minion costume268K/yr -61.8%2.7% conv.
minion costume for adults60K/yr -60.6%4.1% conv.
minions costume54K/yr -73.0%2.2% conv.
minions costume adult14K/yr -34.9%3.5% conv.
minion fancy dress30K/yr -55.7%1.5% conv.
minion costume for kids116K/yr -96.9%2.3% conv.
minion outfit15K/yr -58.7%3.4% conv.
adult minion costume16K/yr -58.9%3.5% conv.
despicable me costume20K/yr -63.1%0.5% conv.
minions costume kids20K/yr -91.8%3.3% conv.

All search terms

Top minion costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Everglamour 5055601171067 Onesie/Body Suit Unisex-Adult X Large Blue

Everglamour£17.073.7★297 rev

Rubies Official Universal Studios Minion Kevin Costume Adult Fancy Dress Halloween

Rubies£22.834.0★322 rev

DiULi 4 PCS Yellow Halloween Costume Accessories Set Cosplay Fun Party Costume Cute Costume World Book Day Childrens Costume Including Hat Two Eyes Steampunk Goggles Gloves Strap Clips

DiULi£7.944.1★51 rev

AIWXEEU 5 Piece Yellow Costume for Adult Kids Yellow Outfit Accessories Fancy Dress Set with Hat Black Gloves Goggles Blue Straps and Buttons for Halloween Cosplay Party Supplies

AIWXEEU£9.284.5★44 rev

BSBUY 5 Pcs Yellow Costume Accessories Set Yellow Outfit Accessories Fancy Dress Set with Big Eyes Goggles Yellow Beanie Black Gloves Buttons Blue Strap Clip Suspenders for Halloween World Book Day

BSBUY£8.074.6★57 rev

Newest

by launch date

4 Pcs Funny Halloween Costumes Adults Fancy Dress Set with Steampunk Goggles Glasses Yellow Knitted Hat Black Gloves Shoulder Straps Suitable for Halloween Role-Playing Carnival Party Costumes

QiiWuic£9.450 rev

2mo ago

AIWXEEU 5 Piece Yellow Costume for Adult Kids Yellow Outfit Accessories Fancy Dress Set with Hat Black Gloves Goggles Blue Straps and Buttons for Halloween Cosplay Party Supplies

AIWXEEU£9.2844 rev

7mo ago

Kuleyang Yellow Cartoon Costume Accessory Set for Adults 6 Piece Fancy Dress Kit with Beanie Hat Goggles Gloves Suspenders Tutu Skirt & Socks for Halloween World Book Day & Party Cosplay

Kuleyang£9.778 rev

8mo ago

DABAOOU 6pcs Yellow Costume Accessories Set Halloween World Book Day Outfit

DABAOOU£11.7417 rev

1y ago

7Set Funny Fancy Dress Costume Yellow Beanie Knit Hats Goggles Black Gloves

HexinYigjly£6.5512 rev

1y ago

What buyers say about minion costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Good price”

Quality-Overall28%

“Good quality”

Size-Overall10%

“sizing was accurate”

Color6%

“The yellow and blue combination really stands out in photos and at parties”

Ease Of Use5%

“Easy and cute”

Comfort-Overall3%

“they are comfortable”

Fun/Entertainment Experience3%

“It definitely gives that playful”

Weight Light2%

“The pieces are lightweight”

Correct Contents1%

“I really like the fact that it comes as a complete set, I don't have to run around for separate accessories, because in the set I already have everything I need: the beanie, the glasses, the tutu skirt, the earrings and the bag”

Stretchability/Expandability/Elasticity1%

“there's lots of stretch in the brace elastic”

What buyers complain about

Size-Overall34%

“Small”

Quality-Overall29%

“Very cheap feeling”

Advertised Vs Actual Product6%

“Tutu doesn't match photos”

Strength5%

“The gloves are so thin that they ripped on both hands on the first use”

Material Quality3%

“Poor material”

Value For Money3%

“not worth the money”

Stretchability/Expandability/Elasticity3%

“The elastic pings off the side of the goggles when you try to put them on”

Product Condition3%

“Clearly used before”

Comfort-Overall2%

“very uncomfortable around the nose area as small in size”

Thickness2%

“The gloves are so thin that they ripped on both hands on the first use”

Top return reasons

Size-Overall73%

Quality-Overall6%

Durability4%

Defective Material/Parts2%

Product Condition2%

Advertised Vs Actual Product2%

Material Quality2%

Smell1%

Stitch/Finish/Polish1%

Strap/String Quality1%

Common questions

Is minion costume profitable to sell on Amazon United Kingdom?: The niche generates £303K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -76.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the minion costume niche?: 20 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in minion costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
When does demand for minion costume peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 17.4× the quietest.
What does it cost to enter the minion costume niche?: Listings span £6.55–£55.61; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.