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Minion Costume

Maybe

The average product has only 91 reviews. But demand is soft, at -76.7% this quarter, so Minion Costume is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£303K/yr707K searches / yr
90-day growth
-76.7%search demand this quarter
Competition
49%top-5 click share · 20 brands · 40 sellers

Flapen Score

Minion Costume against its category

The dotted line is the Toys & Games average. Past it, Minion Costume is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minion Costume 707K times last year and spent an estimated £303K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-76.7%
Conversion, latest week
3.1%
Market size, estimated
£303Ka year
Peak month
October17.4× the quietest month
Top search term
minion costume268K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £6.55 to £55.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £13.79 that is £3K to £7K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£6.55–£55.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #721 within Fancy Dress. It carries 91 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
15.8%
Average rank
#721in Fancy Dress
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Minion Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

40

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

34%

  • Rubies19%
  • Everglamour17%
  • DiULi13%
  • Rilcn7%
  • BSBUY6%
  • DABAOOU5%

Demand

Minion Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.4×

Search terms

Top Minion Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minion costume268K/yr
  • minion costume for adults60K/yr
  • minions costume54K/yr
  • minions costume adult14K/yr
  • minion fancy dress30K/yr
  • minion costume for kids116K/yr
  • minion outfit15K/yr
  • adult minion costume16K/yr
  • despicable me costume20K/yr
  • minions costume kids20K/yr

Reviews and returns

What reviews say buyers love and hate about Minion Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.34

Small

Too big

Wrong size

Quality-Overall29%−0.04

Very cheap feeling

Not great quality

Skirt not good

Advertised Vs Actual Product6%−0.09

Tutu doesn't match photos

Strength5%−0.08

The gloves are so thin that they ripped on both hands on the first use

kind of broke

Material Quality3%−0.05

Poor material

Love

Value For Money37%+4.04

Good price

Good value for money

its a great value set

Quality-Overall28%−0.04

Good quality

very nice overall set

Good quality for a fun night out

Size-Overall10%−0.34

sizing was accurate

it fit me fine

Nice fit for small people

Color6%+0.37

The yellow and blue combination really stands out in photos and at parties

It is a brilliant yellow

First, the colors are bright and vibrant

Ease Of Use5%+0.18

Easy and cute

which makes putting together a costume super easy and convenient

It's simple to put on

Return

2.7% Return rate 79% Fixable by listing

Size-Overall73%█▇▆▅▅▆

Small

Too big

Wrong size

Quality-Overall6%▁▃▄█▃▅

Very cheap feeling

Not great quality

Skirt not good

Durability4%▁▃▄█▄▅
Defective Material/Parts2%▁█▄▄▁▅
Product Condition2%▁▁▂█▄▁

Clearly used before

I have received an item that was clearly used before

FAQ

Common Minion Costume questions

Answered from the same tracked data.