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Slime

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -15.9% this quarter, so Slime is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£776K/yr2.9M searches / yr
90-day growth
-15.9%search demand this quarter
Competition
23%top-5 click share · 29 brands · 65 sellers

Flapen Score

Slime against its category

The dotted line is the Toys & Games average. Past it, Slime is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slime 2.9M times last year and spent an estimated £776K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £776K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.6%
Market size, estimated
£776Ka year
Peak month
December2.3× the quietest month
Top search term
slime1.7M searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £2.95 to £22.36. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £10.33 that is £8K to £10K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£2.95–£22.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #69 within Novelty & Gag Toys. It carries 695 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#69in Novelty & Gag Toys
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
695per listing
Listings tracked
72

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Slime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£16K£31K£47K£62K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

65

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

23%

Top 20: 60%

Open market

43%

  • Kaoerdce13%
  • Canal Toys10%
  • Gui Gui9%
  • Rowecvce9%
  • YOPINSAND9%
  • iKidiki7%

Demand

Slime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Slime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slime1.7M/yr
  • slime kit495K/yr
  • butter slime150K/yr
  • cloud slime103K/yr
  • slim46K/yr
  • fluffy slime46K/yr
  • slime set51K/yr
  • slime kits for girls66K/yr
  • slime kits28K/yr
  • slime cheap23K/yr

Reviews and returns

What reviews say buyers love and hate about Slime

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.17

Sticky

Not sticky at all

no glue we had to buy glue

Size-Overall16%−0.12

much larger size

Small bottle

Very small

Value For Money8%

not worth the cost

This set wasnt cheap

Over priced

Texture/Consistency-Overall5%−0.07

Disappointed the texture broke down an hour later

Its an un usable texture

The texture is terrible

Quality-Overall4%+1.20

Poor quality

Garbage

However, the quality feels a bit inconsistent across the different containers

Love

Fun/Entertainment Experience18%+1.59

Good fun

Fun for kids

fun set

Quality-Overall17%+1.20

appears to be well made

Excellent product

The variety is brilliant

Value For Money10%

Good value for money

Good value

Value for money

Gifting Purpose7%+0.75

and very giftable

Great gift

gifts for any occasions

Color4%+0.15

Nice colours

is a gorgeous pink colour

The colours are great

Return

0.4% Return rate 35% Fixable by listing

Size-Overall18%▆▇█▇▆▇

much larger size

Small bottle

Very small

Adhesion/Stickiness14%█▄▆▆█▇

Sticky

Not sticky at all

no glue we had to buy glue

Advertised Vs Actual Product9%▁▁▂▇█▅

Doesnt match the description

false advertising

False advertisement

Functionality-Overall8%▅▅▇▇▄█

This product goes bad very quickly

Didn't work

Doesn't work properly

Moist/Dry6%▆▄▃▄█▆

Is only good for like a few days then it goes all dry

starts to dry out a bit

Clay was dry

FAQ

Common Slime questions

Answered from the same tracked data.