Is catching sticks game profitable to sell on Amazon United Kingdom?

The niche generates £702K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the catching sticks game niche?

24 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in catching sticks game?

Top complaints mined from reviews: Charging, Quality-Overall, Functionality-Overall. The return rate is 1.1%.

When does demand for catching sticks game peak?

Demand peaks in Nov–Dec; the busiest month runs 138.9× the quietest.

What does it cost to enter the catching sticks game niche?

Listings span £2.70–£17.39; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

catching sticks game

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great252.04

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Market size

Good£702K

£702K/yr · 763K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.62

avg listing price — sweet spot $15–$100

Price range

Bad£2.70–£17.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, catching sticks game is a £702K/yr Amazon United Kingdom market (763K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

catching sticks game market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £581K–£697K; units × avg price
Conversion rate: 7.9%
Avg BSR: #447
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.6%
Avg brand age: 36 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

54%

Top 20: 95%

Open market

36%

EliphonTowne16%
Noaya14%
CMANLNYK10%
DVDVBOOM10%
XUDUOO8%
xinrongda6%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -35.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 138.9×

Open Trend

Top catching sticks game search terms

catching sticks game247K/yr -44.3%9.9% conv.
reaction game80K/yr -19.4%5.6% conv.
drop sticks game171K/yr -48.1%5.3% conv.
hand speed challenge game54K/yr -44.5%9.3% conv.
reaction training9K/yr -18.2%0.5% conv.
catch game11K/yr +26.2%1.6% conv.
catching sticks37K/yr -40.7%6.5% conv.
catching game12K/yr -22.4%1.9% conv.
reflex game27K/yr -27.6%4.5% conv.
hand eye coordination games5K/yr -27.8%1.3% conv.

All search terms

Top catching sticks game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Catching Sticks Game - Hand Speed Challenge Toy Adult Kid 3 Speeds Reaction Training Stick Sensory Toys Kids Drop Pick up Sticks Game Hand-Eye Coordination Gift for Party/School/Family TOY 0115

EliphonTowne£12.614.6★45 rev

Noaya Catching Sticks Game - 3 Dropping Speeds Hand Speed Challenge Toy Kids Drop Pick up Sticks Game Reaction Training Stick Sensory Toys Hand-Eye Coordination Gift for Adults Kids

Noaya£12.764.1★58 rev

Catching Sticks Reaction Game - 3 Dropping Speeds Hand Speed Challenge Toy Reaction Training Stick Sensory Toys Kids Drop Pick up Sticks Game Hand-Eye Coordination Gift for Adults Kids

CMANLNYK£10.984.2★48 rev

Catching Sticks Games Reaction Game Hand Speed Challenge Game Adjustable 3 Speed Falling Sticks Sensory Training Toy for Kids Adults Birthday Christmas Blue

XUDUOO£11.304.4★29 rev

xinrongda Catching Sticks Game Reflex Challenge Game with Adjustable Speed

xinrongda£10.284.2★56 rev

Newest

by launch date

Catching Sticks Training Game - Adjustable 3 Speed Reaction Game for Hand-Eye Coordination Agility and Sensory Development - Fun Educational Toy for Kids & Adults (Blue)

PGonline£6.175 rev

4mo ago

2 Player Catching Sticks Game - 3 Speed Hand Speed Challenge Game Drop Stick Reaction Game Hand Eye Coordination Training Suitable for Children Adults Gift for Festival/Party/Family Gathering

Lixstyea£11.5014 rev

5mo ago

PORUPAEL Catching Sticks Games Reflective Drop Stick Challenge Game Adjustable 3 Speed Reaction Game that Promotes Hand-eye Coordination Drop Stick Challenge Family G ame Adult

PORUPAEL£8.052 rev

6mo ago

DVDVBOOM Drop Sticks Game Catching Sticks Games Adults Adjustable 3 Speed Reflex Challenge Reaction Game Hand Speed Challenge Games - for Family All Ages Gift for Christmas Birthday

DVDVBOOM£17.394 rev

7mo ago

Catching Sticks Games Reflective Drop Stick Challenge Family Game Adjustable 3 Speed Reflex Challenge Reaction Game Hand Speed Challenge Games - for Family All Ages Gift for Christmas Birthday

DVDVBOOM£12.853 rev

7mo ago

What buyers say about catching sticks game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience58%

“Fun game”

Gifting Purpose5%

“Highly recommend as a gift”

Value For Money5%

“Good value”

Ease Of Use5%

“easy to use”

Assembly/Installation4%

“Easy to set up”

Advertised Vs Actual Product4%

“Works as advertised”

Quality-Overall2%

“It feels well made”

Battery Life2%

“Good battery life”

Charging1%

“Easy to charge with a USB plug”

Color1%

“Two colors—perfect for a competition between two children”

What buyers complain about

Charging15%

“Tried different chargers no luck such a shame :(”

Quality-Overall14%

“foam so not much in way of high quality”

Functionality-Overall13%

“one slot doesnt work”

Battery Life8%

“Poor battery life”

Durability6%

“Broke after one use”

Strength6%

“Cheap and flimsy”

Material Quality5%

“Material cheaper than expected”

Touch/Button Controls4%

“the controller is faulty on first use”

Value For Money4%

“It is pricey item having in mind that it's mostly just cheap plastic and foam”

Size-Overall2%

“Small”

Top return reasons

Functionality-Overall22%

Charging16%

Defective Material/Parts12%

Quality-Overall10%

Magnetic Strength/Adsorption9%

Adhesion/Stickiness6%

Gifting Purpose2%