Lego Football
MaybeSearch demand grew +172.9% this quarter. But the top 5 brands take 96% of clicks, so Lego Football is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £287K/yr355K searches / yr
- 90-day growth
- +172.9%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 172 sellers
Flapen Score
Lego Football against its category
The dotted line is the Toys & Games average. Past it, Lego Football is stronger. Inside it, weaker.
Market
The Lego Football market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Football 355K times last year and spent an estimated £287K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +172.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- +172.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £287Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- lego football157K searches a year
02 · Price
A sale here is worth £31.51.
Listings sell for £31.51 on average, from £6.53 to £114.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £31.51 that is £3K to £8K a year per listing.
- Average price
- £31.51inside the $15 to $100 sweet spot
- Price range
- £6.53–£114.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #562 within Building & Construction Toys. It carries 897 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #562in Building & Construction Toys
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 897per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 10 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lego Football products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Editions Cristiano Ronaldo Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43012
- Price
- £17.68
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
LEGO Editions Lionel Messi Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43011
- Price
- £17.54
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
LEGO Editions Football Toy - 3D Display Model Kit w/Interactive Miniature Stadium - Birthday Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43019
- Price
- £69.08
- Rating
- 4.7/5
- Reviews
- 1,035
- Age
- 6mo ago
LEGO Editions Kylian Mbappé Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43013
- Price
- £17.28
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
LEGO Editions FIFA World Cup Official Trophy Toy - 3D DIY Model Kit w/a Collectible Minifigure - Football Gift for 12+ Year Old Boys Girls & Adult Sports Fans - 43020
- Price
- £114.03
- Rating
- 4.7/5
- Reviews
- 1,035
- Age
- 7mo ago
Trending
90-day click momentum
LEGO Minifigures Series 29 Soccer Goalkeeper 71052 (Bagged)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3mo ago
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago
YUPDFGB Football Trophy Building Blocks Set Football Gifts for Boys 3D DIY Model Kit 142mm Height Gift for 12+ Year Fans & Adult Yellow
- Price
- £12.70
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 4mo ago
LEGO Editions Lionel Messi Celebration - 3D DIY Wall Art Set for Kids Bedroom Decor - Football Gift for 14+ Year Old Teenage Boys Girls & Adult Sports Fans - 43018
- Price
- £100.97
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago
LEGO Editions Lionel Messi Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43011
- Price
- £17.54
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
Newest
by launch dateLEGO Editions Lionel Messi Celebration - 3D DIY Wall Art Set for Kids Bedroom Decor - Football Gift for 14+ Year Old Teenage Boys Girls & Adult Sports Fans - 43018
- Price
- £100.97
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1mo ago
LEGO Minifigures Series 29 Soccer Goalkeeper 71052 (Bagged)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3mo ago
LEGO Editions Cristiano Ronaldo Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43012
- Price
- £17.68
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
LEGO Editions Lionel Messi Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43011
- Price
- £17.54
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
LEGO Editions Kylian Mbappé Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43013
- Price
- £17.28
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
172
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- LEGO82%
- FOCO4%
- Mastery4%
- Mitre3%
- Winning Moves2%
- DecantEmotion2%
- Open — no brand owns it (2 brands, 2%)
Demand
Lego Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Lego Football search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego football157K/yr
- football lego136K/yr
- football lego sets25K/yr
- lego football sets13K/yr
- lego football figures8K/yr
- football lego sets for boys 7-1411K/yr
- lego ball5K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Football
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
theyre just badly made/poor quality
Poor + Disappointing
just keeps going flat
It lasted all of half hour as it keeps going flat
this took me 5.5 hours to assemble
Takes a little putting together
As a result what I hoped would be a let's build this together moment with my son turned into it looks too hard
Not very robust
Bit flimsy
Definitely not very robust after building my set
I didnt read the information properly so on opening it I was disappointed with the size
blocks are tiny
very small size
Love
Good product and great gift
Good gift
Birthday gift
Worth the money
Good value
Good value for money
Great build
Good design
The detail on it is great
Fun for all
Great fun
Fun little game
like all LEGO the quality is premium
As always with LEGO this is a great quality set
Excellent product
Return
0.8% Return rate 15% Fixable by listing
I didnt read the information properly so on opening it I was disappointed with the size
blocks are tiny
very small size
It wasnt cheap so I wouldnt say it was value for money
The only thing is it's a bit on the expensive side
NOT value for money
Poor quality
theyre just badly made/poor quality
Poor + Disappointing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Football questions
Answered from the same tracked data.