Little Live Pets

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

2.2%

Market size, estimated

£382Ka year

Peak month

December5.6× the quietest month

Top search term

little live pets514K searches a year

Listings sell for £16.37 on average, from £6.68 to £43.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £16.37 that is £4K to £8K a year per listing.

Average price

£16.37inside the $15 to $100 sweet spot

Price range

£6.68–£43.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #71 within Dolls & Accessories. It carries 1,222 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#71in Dolls & Accessories

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,222per listing

Listings tracked

33

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months