Montessori Toys
MaybeThe top 5 brands take only 37% of clicks. But demand is soft, at -1.0% this quarter, so Montessori Toys is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 4460
- Market size
- £380K/yr1.2M searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 28%top-5 click share · 63 brands · 120 sellers
Flapen Score
Montessori Toys against its category
The dotted line is the Toys & Games average. Past it, Montessori Toys is stronger. Inside it, weaker.
Market
The Montessori Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Montessori Toys 1.2M times last year and spent an estimated £380K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £380Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- montessori toys for 1 year old261K searches a year
02 · Price
A sale here is worth £14.20.
Listings sell for £14.20 on average, from £5.66 to £33.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £14.20 that is £1K to £4K a year per listing.
- Average price
- £14.20under the $15 to $100 sweet spot
- Price range
- £5.66–£33.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #75 within Baby & Toddler Toys. It carries 1,459 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #75in Baby & Toddler Toys
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,459per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 13 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Montessori Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
ZOOI Busy Board Montessori Toys for 1 2 3 Year Old Busy Book for 1 2 3 4 Year Old Toddler Toys Gifts for 1 2 3 Year Old Girls Boys Sensory Toys Gifts for Kids Toys
- Price
- £15.75
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 1y ago
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Baby Montessori Toys for 1 Year Old Wooden Carrots Harvest Balls Drop Toy
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago
Montessori Toys for 1 2 3 Year Olds Toddler Toys Wooden Color Sorting Toys
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 1y ago
Trending
90-day click momentum
5 IN 1 Montessori Toys for Babies 6-12 Months Baby Toys 6 to 12 months
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago
hahaland Baby Sensory Toys 6-9-12 Months 16PCS Fabric Plush Play Food
- Price
- £16.22
- Rating
- 4.5/5
- Reviews
- 1,269
- Age
- 1y ago
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
Akosuntoys Montessori Toys for 1 year old 3 in 1 Wooden Toddler Travel Toys for 1 2 Year Old Boys Girls Color Sorting & Fine Motor Skills Baby Toys Gifts for 1 2 3 Year Old Boy Girl
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
ZOOI Busy Board Montessori Toys for 1 2 3 Year Old Busy Book for 1 2 3 4 Year Old Toddler Toys Gifts for 1 2 3 Year Old Girls Boys Sensory Toys Gifts for Kids Toys
- Price
- £15.75
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 1y ago
Newest
by launch dateVanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Vanplay Montessori Toys for 3 4 5 Year Olds Montessori Screwdriver Board Set with Lock and Key - Kids Tool Set for Toddlers Travel Fine Motor Skills Wooden Toys
- Price
- £15.60
- Rating
- 4.7/5
- Reviews
- 530
- Age
- 1y ago
Wooderma Montessori Toys for 1+ Year Olds 6 in 1 Toddler Sensory Toys
- Price
- £16.73
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 1y ago
5 IN 1 Montessori Toys for Babies 6-12 Months Baby Toys 6 to 12 months
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago
Akosuntoys Montessori Toys for 1 year old 3 in 1 Wooden Toddler Travel Toys for 1 2 Year Old Boys Girls Color Sorting & Fine Motor Skills Baby Toys Gifts for 1 2 3 Year Old Boy Girl
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
120
Top-5 brand share
37%
Top 20: 71%
Top-5 click share
28%
Top 20: 57%
Open market
58%
- Vanplay10%
- ZOOI8%
- Hoarosall8%
- hahaland5%
- LZDMY5%
- Joyreal5%
Demand
Montessori Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Montessori Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- montessori toys for 1 year old261K/yr
- montessori toys250K/yr
- montessori toys for 1+ year old154K/yr
- montessori77K/yr
- montessori toys for 2+ year olds93K/yr
- fine motor skills toys66K/yr
- cause and effect toys55K/yr
- montessori toys for 3 year olds67K/yr
- montessori toys for 3+ year olds50K/yr
- montessori toys for 2 year olds33K/yr
Reviews and returns
What reviews say buyers love and hate about Montessori Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
they are way too narrow
Box is tiny
could potentially be a choking risk
CHOKING HAZARD
Choking hazard
Obviously no quality control with this manufacturer
Cheap looking poor quality
Not great quality
It's quite expensive
A little over priced for what it is
A little pricey
Broke on first use
Broke after a couple of uses
broke within a few weeks
Love
Fun for kids
Fun little game
Brilliant fun
Excellent product
The build quality is excellent
Its is a lovely quality puzzle
Christmas present
Beautiful gift
Birthday gift
Excellent value for money
Excellent for the money
Not expensive
vibrant colours
brightly coloured
Lovely colours
Return
1.0% Return rate 37% Fixable by listing
Too small
they are way too narrow
Box is tiny
Obviously no quality control with this manufacturer
Cheap looking poor quality
Not great quality
Did not work
Scissor is not working after few cut
Duck not working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Montessori Toys questions
Answered from the same tracked data.