Reusable Water Balloons
PassReusable Water Balloons scores 73 out of 100, a Pass. Shoppers spend $106K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 73 / 100Top 1% of 1,773 Toys & Games niches · +29 vs the category median of 4473
- Market size
- £106K/yr125K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 42 sellers
Flapen Score
Reusable Water Balloons against its category
The dotted line is the Toys & Games average. Past it, Reusable Water Balloons is stronger. Inside it, weaker.
Market
The Reusable Water Balloons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Reusable Water Balloons 125K times last year and spent an estimated £106K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £106Ka year
- Peak month
- July54.7× the quietest month
- Top search term
- reusable water balloons87K searches a year
02 · Price
A sale here is worth £12.44.
Listings sell for £12.44 on average, from £4.79 to £24.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.44 that is £3K to £6K a year per listing.
- Average price
- £12.44under the $15 to $100 sweet spot
- Price range
- £4.79–£24.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #60 within Sports Toys & Outdoor. It carries 310 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 13.4%
- Average rank
- #60in Sports Toys & Outdoor
- Average rating
- 3.93 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 7 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Reusable Water Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
12PCS Reusable Water Balloons CNMTCCO Fast Fillable Water Bombs Self Closing Magnetic Spray Balls ilicone Water Balls For Kids Adults Beach Pool Party Beach Water Toys
- Price
- £18.39
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 8y ago
KOKODI 16PCS Reusable Water Balloons for Kids Ages 3-14 Self Sealing Water Bombs for Pool & Beach Quickly Fill Refillable Silicone Water Balls Fight Toys for Summer Outdoor Games
- Price
- £24.28
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 5mo ago
6 PCS Reusable Water Balloons Water Balloons Quick Fill Self Sealing Water Balloon Non-Magnetic Soft Silicone Waterboms for Kids Boys Girls Adults to Play Beach Pool Beach Outdoor Toys
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 5mo ago
12pcs Reusable Water Balloons for Kids Easy Fill Self-Closing Durable Non-Toxic Water Bombs Perfect for Garden Pool Beach Fun
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago
Smasiagon 8 PC Reusable Magnetic Water Balloons Refillable Water Bomb Splash Balls Self Sealing Quick Fill Latex-Free Silicone Outdoor Toys for Kids Adults Outside Games Summer Fun Party
- Price
- £18.71
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 3y ago
Trending
90-day click momentum
12Pcs Reusable Water Balloons Water Bombs Set of 12 Silicone Splash Balls with Secure Snap Lock Outdoor Garden Play Water Toys for Summer Fun Multi-Colour Pack with Storage Mesh Bag
- Price
- £10.73
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 3mo ago
12pcs Reusable Water Balloons for Kids Easy Fill Self-Closing Durable Non-Toxic Water Bombs Perfect for Garden Pool Beach Fun
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago
Magnetic Water Balloons: 10PCS 1000 times Reusable - 1 Second Quick Fill
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 2mo ago
15-Piece Reusable Water Balloons Set Water Ball Easy Fill Water Balloons Toys for Kids Pool Party Games and Backyard Water Fights
- Price
- £7.99
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
KOKODI 8PCS Reusable Water Balloons for Kids Ages 3-14 Self Sealing Water Bombs for Pool & Beach Quickly Fill Refillable Silicone Water Balls Fight Toys for Summer Outdoor Games
- Price
- £14.96
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 5mo ago
Newest
by launch dateMagnetic Water Balloons: 10PCS 1000 times Reusable - 1 Second Quick Fill
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 2mo ago
Reusable Water Balloons 12PCS 2026 Self-Sealing Water Bombs Quick Fill Silicone Refillable Water Balls for Kids & Adults Summer Outdoor Water Toys for Pool Beach Garden Family Party Games
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago
ZIEKKAS 12 Pcs Reusable Water Balloons Self Sealing Silicone Water Balloons Reusable Water Bombs for Kids and Adults Fast Fill Water Bombs for Summer Pool Beach Garden Outdoor Water Fight Games
- Price
- £10.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
15-Piece Reusable Water Balloons Set Water Ball Easy Fill Water Balloons Toys for Kids Pool Party Games and Backyard Water Fights
- Price
- £7.99
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
12Pcs Reusable Water Balloons Water Bombs Set of 12 Silicone Splash Balls with Secure Snap Lock Outdoor Garden Play Water Toys for Summer Fun Multi-Colour Pack with Storage Mesh Bag
- Price
- £10.73
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
42
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
45%
Top 20: 84%
Open market
40%
- CNMTCCO19%
- KOKODI15%
- TUBAWD8%
- CPKONUUIP7%
- GoBene6%
- Briocht5%
Demand
Reusable Water Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 54.7×
Search terms
Top Reusable Water Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reusable water balloons87K/yr
- refillable water balloons9K/yr
- magnetic water balloons8K/yr
- reusable water bombs8K/yr
- water balloons reusable6K/yr
- water bombs reusable6K/yr
Reviews and returns
What reviews say buyers love and hate about Reusable Water Balloons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
there also tiny compared to the photos
These are a little misleading
Ok not what it saying in description
Broke immediately
more than half broke after the first use
they fall apart
we tried for ages to make them work bit disappointed with the quality as we only have 4 usable ones
rubbish
Absolute junk
There are no built-in parts or magnets
This product is not safe for young children as the magnets are very tiny
Waste of money
waste of money
Love
Great fun im the sun
fun games
Fantastic fun
Easy to use
Easy to fill
Easy to store
Well worth it
Good value for money
Good value
Finally, a reusable option that actually works
Reusable water balloons
reusable
really well made
The build quality is solid
Excellent quality
Return
0.8% Return rate 22% Fixable by listing
There are no built-in parts or magnets
This product is not safe for young children as the magnets are very tiny
we tried for ages to make them work bit disappointed with the quality as we only have 4 usable ones
rubbish
Absolute junk
there also tiny compared to the photos
These are a little misleading
Ok not what it saying in description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reusable Water Balloons questions
Answered from the same tracked data.