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Reusable Water Balloons

Pass

Reusable Water Balloons scores 73 out of 100, a Pass. Shoppers spend an estimated $106K a year here, search demand grew >1,000% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 1,773 Toys & Games niches · +29 vs the category median of 44
Market size
£106K/yr125K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 23 brands · 42 sellers

Flapen Score

Reusable Water Balloons against its category

The dotted line is the Toys & Games average. Past it, Reusable Water Balloons is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Water Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Water Balloons 125K times last year and spent an estimated £106K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.8%
Market size, estimated
£106Ka year
Peak month
July54.7× the quietest month
Top search term
reusable water balloons87K searches a year

02 · Price

A sale here is worth £12.44.

Listings sell for £12.44 on average, from £4.79 to £24.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.44 that is £3K to £6K a year per listing.

Average price
£12.44under the $15 to $100 sweet spot
Price range
£4.79–£24.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #60 within Sports Toys & Outdoor. It carries 310 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#60in Sports Toys & Outdoor
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
33

04 · Newcomers

7 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
7Amazon's first-year sales bar
Average brand age
18 months

Products

Top Reusable Water Balloons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

42

Est. top-5 brand share

55%

Top 20: 97%

Est. top-5 click share

45%

Top 20: 84%

Open market

40%

  • CNMTCCO19%
  • KOKODI15%
  • TUBAWD8%
  • CPKONUUIP7%
  • GoBene6%
  • Briocht5%

Demand

Reusable Water Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 54.7×

Search terms

Top Reusable Water Balloons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reusable water balloons87K/yr
  • refillable water balloons9K/yr
  • magnetic water balloons8K/yr
  • reusable water bombs8K/yr
  • water balloons reusable6K/yr
  • water bombs reusable6K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Water Balloons

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“there also tiny compared to the photos”
A buyer, on “Advertised Vs Actual Product”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reusable Water Balloons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data