magic the gathering
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£58.34avg listing price — sweet spot $15–$100
Review moat
Great362.18avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.2M£1.2M/yr · 1.3M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Price range
Okay£4.96–£333.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, magic the gathering is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
magic the gathering market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £875K–£1.2M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 68%
- Out of stock
- 8.2%
- Avg brand age
- 32 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
203
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 75%
Open market
0%
- Magic: The Gathering99%
- Marvel1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +0.7% search growth over the last 90 days.Top magic the gathering search terms
- magic the gathering816K/yr
- mtg272K/yr
- mtg booster box43K/yr
- magic the gathering booster box26K/yr
- mtg bundle23K/yr
- magic the gathering booster21K/yr
- mtg booster16K/yr
- magic the gathering cards15K/yr
- mtg booster pack12K/yr
- magic the gathering bundle15K/yr
Top magic the gathering products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
Magic: The Gathering£40.264.5★289 rev
Magic: The Gathering Foundations Beginner Box
Magic: The Gathering£20.654.7★634 rev
Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
Magic: The Gathering£49.314.2★11 rev
Magic: The Gathering - FINAL FANTASY Starter Kit - Learn Magic with 2 Ready-to-Play Decks (2-Player Card Game for Ages 13+)
Magic: The Gathering£15.494.8★2,207 rev
Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition
Magic: The Gathering£63.103.6★25 rev
Newest
by launch dateMagic: The Gathering Secrets of Strixhaven - Bundle (English Version)
Magic: The Gathering£40.26289 rev
Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
Magic: The Gathering£49.3111 rev
Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition
Magic: The Gathering£63.1025 rev
Magic: The Gathering | Marvel Super Heroes Commander Deck - Doom Prevails
Magic: The Gathering£54.7432 rev
Magic: The Gathering | Marvel Super Heroes Collector Booster | Collectible Trading Card Game
Magic: The Gathering£29.7037 rev
Trending
90-day click momentum
Magic: The Gathering | Marvel Super Heroes Jumpstart Booster 2-Pack | 2-Player Card Game
Magic: The Gathering£9.063.0★
Magic: The Gathering | Marvel Super Heroes Collector Booster | Collectible Trading Card Game
Magic: The Gathering£29.703.9★
Magic: The Gathering | Marvel Super Heroes Scene Box - Villains Unleashed
Magic: The Gathering£28.824.2★
Magic: The Gathering | Marvel Super Heroes Play Booster | Collectible Trading Card Game
Magic: The Gathering£4.964.5★
Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
Magic: The Gathering£49.314.2★
What buyers say about magic the gathering
What buyers praise and complain about, mined from review topics.What buyers love
“Good Price”
“Great quality”
“Nice little set”
“Good for starters”
“Fun deck”
“Product is as advertised”
“Excellent gift”
“The artwork is really nice”
“Comes with instructions”
“Simple and fun”
What buyers complain about
“Complete waste of money”
“- final value of the cards is pretty poor”
“A solid deck a little unsure about the 5 colors at first”
“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”
“Gift for my husband so that was disappointing”
“incorrectly printed lands”
“It's not the strongest precon”
“The instructions might not be the best for an absolute beginner as they gloss over”
Top return reasons
Common questions
- Is magic the gathering profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 44 tracked products. 26 of 29 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the magic the gathering niche?
- 2 brands and 203 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magic the gathering?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 0.6%.
- What does it cost to enter the magic the gathering niche?
- Listings span £4.96–£333.43; the average listing price is £58.34 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.