Magic the Gathering
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Magic the Gathering is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £1.2M/yr1.3M searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 40%top-5 click share · 2 brands · 203 sellers
Flapen Score
Magic the Gathering against its category
The dotted line is the Toys & Games average. Past it, Magic the Gathering is stronger. Inside it, weaker.
Market
The Magic the Gathering market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magic the Gathering 1.3M times last year and spent an estimated £1.2M. All 2 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £1.2Ma year
- Top search term
- magic the gathering816K searches a year
02 · Price
A sale here is worth £58.34.
Listings sell for £58.34 on average, from £4.96 to £333.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £58.34 that is £6K to £15K a year per listing.
- Average price
- £58.34inside the $15 to $100 sweet spot
- Price range
- £4.96–£333.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #193 within Games & Accessories. It carries 362 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 93%
- Out of stock, average day
- 8.2%
- Average rank
- #193in Games & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 362per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 26 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 26 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 26Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Magic the Gathering products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
- Price
- £40.26
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 6mo ago

Magic: The Gathering Foundations Beginner Box
- Price
- £20.65
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 1y ago

Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
- Price
- £49.31
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago

Magic: The Gathering - FINAL FANTASY Starter Kit - Learn Magic with 2 Ready-to-Play Decks (2-Player Card Game for Ages 13+)
- Price
- £15.49
- Rating
- 4.8/5
- Reviews
- 2,207
- Age
- 1y ago

Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition
- Price
- £63.10
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 6mo ago
Trending
90-day click momentum
Magic: The Gathering | Marvel Super Heroes Jumpstart Booster 2-Pack | 2-Player Card Game
- Price
- £9.06
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Collector Booster | Collectible Trading Card Game
- Price
- £29.70
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Scene Box - Villains Unleashed
- Price
- £28.82
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Play Booster | Collectible Trading Card Game
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
- Price
- £49.31
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago
Newest
by launch date
Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)
- Price
- £40.26
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game
- Price
- £49.31
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition
- Price
- £63.10
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Commander Deck - Doom Prevails
- Price
- £54.74
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

Magic: The Gathering | Marvel Super Heroes Collector Booster | Collectible Trading Card Game
- Price
- £29.70
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
203
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 75%
Open market
0%
- Magic: The Gathering99%
- Marvel1%
- Open — no brand owns it (0%)
Demand
Magic the Gathering search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Magic the Gathering search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic the gathering816K/yr
- mtg272K/yr
- mtg booster box43K/yr
- magic the gathering booster box26K/yr
- mtg bundle23K/yr
- magic the gathering booster21K/yr
- mtg booster16K/yr
- magic the gathering cards15K/yr
- mtg booster pack12K/yr
- magic the gathering bundle15K/yr
Reviews and returns
What reviews say buyers love and hate about Magic the Gathering
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Complete waste of money
To expensive
Not worth the price
- final value of the cards is pretty poor
The card quality is horrible
Bad quality
A solid deck a little unsure about the 5 colors at first
Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising
Gift for my husband so that was disappointing
Love
Good Price
Great value for money
Worth it
Great quality
Nice set very well presented
With 300 high quality cards
Nice little set
Cool set nice collectuon of cards for price
Nice cards for collection
Good for starters
Great place to start
Best for beginners
Fun deck
Great fun
A fun to play game
Return
0.6% Return rate 9% Fixable by listing
Complete waste of money
To expensive
Not worth the price
Gift for my husband so that was disappointing
Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic the Gathering questions
Answered from the same tracked data.









