How competitive is the Magic the Gathering niche on Amazon United Kingdom?

2 brands and 203 sellers compete in Magic the Gathering on Amazon United Kingdom. The top 5 Magic the Gathering products take 40% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Magic the Gathering niche?

Magic the Gathering sells for £58.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.96–£333.43. The average incumbent carries 362 reviews — the moat a new listing must climb.

Magic the Gathering

Magic the Gathering shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals High Price Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Magic the Gathering profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magic the Gathering is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Magic the Gathering: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.7% over the last 90 days and 1.6% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr20K

Search volume / yr+0.7%1.3M

Conversion rate1.6%

Avg price£58.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 203

Top-5 product click share40%

Open market0%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 44 products

Top Magic the Gathering products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)

Price: £40.26
Rating: 4.5/5
Reviews: 289
Age: 6mo ago

Magic: The Gathering Foundations Beginner Box

Price: £20.65
Rating: 4.7/5
Reviews: 634
Age: 1y ago

Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game

Price: £49.31
Rating: 4.2/5
Reviews: 11
Age: 6mo ago

Magic: The Gathering - FINAL FANTASY Starter Kit - Learn Magic with 2 Ready-to-Play Decks (2-Player Card Game for Ages 13+)

Price: £15.49
Rating: 4.8/5
Reviews: 2,207
Age: 1y ago

Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition

Price: £63.10
Rating: 3.6/5
Reviews: 25
Age: 6mo ago

Newest

by launch date

Magic: The Gathering Secrets of Strixhaven - Bundle (English Version)

Price: £40.26
Rating: 4.5/5
Reviews: 289
Age: 6mo ago

Magic: The Gathering | Marvel Super Heroes Bundle | Collectible Trading Card Game

Price: £49.31
Rating: 4.2/5
Reviews: 11
Age: 6mo ago

Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition

Price: £63.10
Rating: 3.6/5
Reviews: 25
Age: 6mo ago

Magic: The Gathering | Marvel Super Heroes Commander Deck - Doom Prevails

Price: £54.74
Rating: 4.4/5
Reviews: 32
Age: 6mo ago

Magic: The Gathering | Marvel Super Heroes Collector Booster | Collectible Trading Card Game

Price: £29.70
Rating: 3.9/5
Reviews: 37
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

203

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

Magic: The Gathering99%
Marvel1%
Open — no brand owns it (0%)

Magic the Gathering demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR1.6%Products44Brands2Top 5 Brands100%OOS Rate8.2%Rating4.3★Reviews362Avg BSR#193

Top Magic the Gathering search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

magic the gathering816K/yr +2.9%0.7% conv.
mtg272K/yr +5.1%0.6% conv.
mtg booster box43K/yr -13.2%0.5% conv.
magic the gathering booster box26K/yr -10.3%0.3% conv.
mtg bundle23K/yr -21.3%1.3% conv.
magic the gathering booster21K/yr -17.2%2.1% conv.
mtg booster16K/yr -4.2%1.9% conv.
magic the gathering cards15K/yr -20.2%1.0% conv.
mtg booster pack12K/yr -8.7%2.2% conv.
magic the gathering bundle15K/yr -17.9%1.1% conv.

What reviews say buyers love and hate about Magic the Gathering

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money24%

“Good Price”

Quality-Overall18%

“Great quality”

Collectibles12%

“Nice little set”

Suitability Beginner12%

“Good for starters”

Fun/Entertainment Experience10%

“Fun deck”

What buyers complain about

82% of reviews

Value For Money42%

“Complete waste of money”

Quality-Overall9%

“- final value of the cards is pretty poor”

Color7%

“A solid deck a little unsure about the 5 colors at first”

Advertised Vs Actual Product7%

“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”

Gifting Purpose7%

“Gift for my husband so that was disappointing”

Magic the Gathering return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

33%

2Gifting Purpose

17%

3Product Condition

12%

4Defective Material/Parts

10%

5Advertised Vs Actual Product

Common Magic the Gathering questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magic the Gathering 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 44 tracked products. 26 of 29 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.

Magic the Gathering buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.6%.